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Segment Information (Tables)
12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
Year Ended December 31, 2025
Marketing ServicesDigital TransformationMedia & CommerceCommunicationsThe Marketing CloudTotal
(dollars in thousands)
Revenue (1)
$1,134,821 $393,499 $690,675 $592,577 $106,537 $2,918,109 
Billable costs175,145 26,327 80,655 199,146 51 481,324 
Staff costs565,484 247,967 363,031 229,356 68,647 1,474,485 
Administrative costs105,801 27,267 93,003 50,841 17,613 294,525 
Unbillable and other costs *78,333 1,305 64,833 9,300 22,689 176,460 
Adjusted EBITDA210,058 90,633 89,153 103,934 (2,463)491,315 
Corporate, eliminations and other(69,462)
Total Consolidated Adjusted EBITDA421,853 
Stock-based compensation54,095 
Depreciation and amortization171,249 
Deferred acquisition consideration(7,467)
Impairment and other losses466 
Other items, net44,509 
Operating income159,001 
Other income (expenses):
Interest expense, net(96,438)
Foreign exchange, net(1,640)
Loss on sale of business(2,245)
Bargain purchase gain9,937 
Other, net171 
(90,215)
Income before income taxes and equity in earnings of non-consolidated affiliates68,786 
Income tax expense38,271 
Income before equity in earnings of non-consolidated affiliates30,515 
Equity in income of non-consolidated affiliates111 
Net income30,626 
Net income attributable to noncontrolling and redeemable noncontrolling interests(1,525)
Net income attributable to Stagwell Inc. common shareholders$29,101 
(1) Total consolidated revenue of $2,909,000 reflects revenue generated by the Other business components and intercompany elimination of $9,109.
*For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
Year Ended December 31, 2024
Marketing ServicesDigital TransformationMedia & CommerceCommunicationsThe Marketing CloudTotal
(dollars in thousands)
Revenue (1)
$1,077,607 $335,656 $695,402 $703,065 $32,265 $2,843,995 
Billable costs172,490 11,473 93,899 267,439 — 545,301 
Staff costs557,776 227,522 356,684 232,096 28,686 1,402,764 
Administrative costs101,145 21,809 83,572 47,335 9,777 263,638 
Unbillable and other costs *70,924 1,393 65,188 10,840 6,117 154,462 
Adjusted EBITDA175,272 73,459 96,059 145,355 (12,315)477,830 
Corporate, eliminations and other(60,382)
Total Consolidated Adjusted EBITDA417,448 
Stock-based compensation52,161 
Depreciation and amortization151,652 
Deferred acquisition consideration22,995 
Impairment and other losses1,715 
Other items, net55,857 
Operating income133,068 
Other income (expenses):
Interest expense, net(92,317)
Foreign exchange, net(1,656)
Other, net(1,372)
(95,345)
Income before income taxes and equity in earnings of non-consolidated affiliates37,723 
Income tax expense13,182 
Income before equity in earnings of non-consolidated affiliates24,541 
Equity in income of non-consolidated affiliates503 
Net income25,044 
Net income attributable to noncontrolling and redeemable noncontrolling interests(22,785)
Net income attributable to Stagwell Inc. common shareholders$2,259 
(1) Total consolidated revenue of $2,841,216 reflects an intercompany elimination of $2,779.
*For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
Year Ended December 31, 2023
Marketing ServicesDigital TransformationMedia & CommerceCommunicationsThe Marketing CloudTotal
(dollars in thousands)
Revenue (1)
$1,013,269 $323,962 $662,200 $502,689 $25,752 $2,527,872 
Billable costs120,245 9,657 92,696 152,125 — 374,723 
Staff costs562,532 213,528 343,354 212,999 20,036 1,352,449 
Administrative costs103,332 20,185 76,797 41,816 4,596 246,726 
Unbillable and other costs *71,856 658 55,204 9,575 6,074 143,367 
Adjusted EBITDA155,304 79,934 94,149 — 86,174 (4,954)410,607 
Corporate, eliminations and other(44,575)
Total Consolidated Adjusted EBITDA366,032 
Stock-based compensation57,179 
Depreciation and amortization142,831 
Deferred acquisition consideration13,060 
Impairment and other losses11,395 
Other items, net51,040 
Operating income90,527 
Other income (expenses):
Interest expense, net(90,644)
Foreign exchange, net(2,960)
Gain on sale of business94,505 
Other, net(359)
542 
Income before income taxes and equity in earnings of non-consolidated affiliates91,069 
Income tax expense40,557 
Income before equity in earnings of non-consolidated affiliates50,512 
Equity in income of non-consolidated affiliates(8,870)
Net income41,642 
Net income attributable to noncontrolling and redeemable noncontrolling interests(41,508)
Net income attributable to Stagwell Inc. common shareholders
$134 
(1) Total consolidated revenue of $2,527,177 reflects an intercompany elimination of $695.
*For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.