<SEC-DOCUMENT>0000929638-25-000719.txt : 20250213
<SEC-HEADER>0000929638-25-000719.hdr.sgml : 20250213
<ACCEPTANCE-DATETIME>20250213172911
ACCESSION NUMBER:		0000929638-25-000719
CONFORMED SUBMISSION TYPE:	SCHEDULE 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250213
DATE AS OF CHANGE:		20250213

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			UPBOUND GROUP, INC.
		CENTRAL INDEX KEY:			0000933036
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EQUIPMENT RENTAL & LEASING, NEC [7359]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				450491516
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-49993
		FILM NUMBER:		25621800

	BUSINESS ADDRESS:	
		STREET 1:		5501 HEADQUARTERS DRIVE
		CITY:			PLANO
		STATE:			TX
		ZIP:			75024
		BUSINESS PHONE:		972-801-1100

	MAIL ADDRESS:	
		STREET 1:		5501 HEADQUARTERS DRIVE
		CITY:			PLANO
		STATE:			TX
		ZIP:			75024

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	RENT A CENTER INC DE
		DATE OF NAME CHANGE:	19990112

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	RENTERS CHOICE INC
		DATE OF NAME CHANGE:	19941128

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Allred Aaron R
		CENTRAL INDEX KEY:			0001864767
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G/A

	MAIL ADDRESS:	
		STREET 1:		3 DAWN HILL DR
		CITY:			SANDY
		STATE:			UT
		ZIP:			84092
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13G/A
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
<headerData>
<submissionType>SCHEDULE 13G/A</submissionType>
<previousAccessionNumber>0000898822-21-000015</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001864767</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>



</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<amendmentNo>3</amendmentNo>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
<issuerInfo>
<issuerCik>0000933036</issuerCik>
<issuerName>UPBOUND GROUP, INC.</issuerName>
<issuerCusip>76009N100</issuerCusip>
<issuerPrincipalExecutiveOfficeAddress>
<com:street1>5501 Headquarters Drive</com:street1>
<com:city>Plano</com:city>
<com:stateOrCountry>TX</com:stateOrCountry>
<com:zipCode>75024</com:zipCode>
</issuerPrincipalExecutiveOfficeAddress>
</issuerInfo>
<designateRulesPursuantThisScheduleFiled>
<designateRulePursuantThisScheduleFiled>Rule 13d-1(c)</designateRulePursuantThisScheduleFiled>
</designateRulesPursuantThisScheduleFiled>
</coverPageHeader>
<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Allred Aaron R</reportingPersonName>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>1898067</soleVotingPower>
<sharedVotingPower>2671004</sharedVotingPower>
<soleDispositivePower>1898067</soleDispositivePower>
<sharedDispositivePower>2671004</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>4569071</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>8.3</classPercent>
<typeOfReportingPerson>IN</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<items>
<item1>
<issuerName>UPBOUND GROUP, INC.</issuerName>
<issuerPrincipalExecutiveOfficeAddress>5501 Headquarters Drive, Plano, Texas, 75024</issuerPrincipalExecutiveOfficeAddress>
</item1>
<item2>
<filingPersonName>Aaron Allred</filingPersonName>
<principalBusinessOfficeOrResidenceAddress>c/o Acima Digital, 13907 Minuteman Dr, 5th Floor, Draper, UT 84020</principalBusinessOfficeOrResidenceAddress>
<citizenship>United States</citizenship>
</item2>
<item3>
<notApplicableFlag>Y</notApplicableFlag>
</item3>
<item4>
<amountBeneficiallyOwned>The information required by Item 4 is set forth in Rows 5-11 of the cover page hereto and is incorporated herein by reference for the Reporting Person. Alterra Holdings, LLC, a Utah limited liability company, is the record owner of 1,898,067 shares of common stock, par value $0.01, of Upbound Group, Inc. ("Common Stock"). The Reporting Person is the sole manager of Alterra Holdings, LLC and therefore has sole voting and dispositive power over such shares. Arklow Holdings, LLC, a Utah limited liability company, is the record owner of 2,671,004 shares of Common Stock. As a general member and manager of the LLC, the Reporting Person shares voting and dispositive power over such shares.</amountBeneficiallyOwned>
<classPercent>The information required by Item 4 is set forth in Rows 5-11 of the cover page hereto and is incorporated herein by reference for the Reporting Person. The Reporting Person's aggregate percentage of beneficial ownership of the total amount of Common Stock outstanding is based on 54,699,602 shares of Common Stock outstanding as of October 24, 2024, as reported in the Issuer's 10-Q filed on October 31, 2024.</classPercent>
<numberOfSharesPersonHas>
<solePowerOrDirectToVote>1,898,067</solePowerOrDirectToVote>
<sharedPowerOrDirectToVote>2,671,004</sharedPowerOrDirectToVote>
<solePowerOrDirectToDispose>1,898,067</solePowerOrDirectToDispose>
<sharedPowerOrDirectToDispose>2,671,004</sharedPowerOrDirectToDispose>
</numberOfSharesPersonHas>
</item4>
<item5>
<notApplicableFlag>Y</notApplicableFlag>
</item5>
<item6>
<notApplicableFlag>N</notApplicableFlag>
<ownershipMoreThan5PercentOnBehalfOfAnotherPerson>The Reporting Person's spouse and children may have the right to receive or the power to direct the receipt of the dividends from, and any proceeds from the sale of, the shares. No such individual interest relates to more than 5% of the outstanding Common Stock.</ownershipMoreThan5PercentOnBehalfOfAnotherPerson>
</item6>
<item7>
<notApplicableFlag>Y</notApplicableFlag>
</item7>
<item8>
<notApplicableFlag>Y</notApplicableFlag>
</item8>
<item9>
<notApplicableFlag>Y</notApplicableFlag>
</item9>
<item10>
<notApplicableFlag>N</notApplicableFlag>
<certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.</certifications>
</item10>
</items>
<signatureInformation>
<reportingPersonName>Allred Aaron R</reportingPersonName>
<signatureDetails>
<signature>/s/ Aaron Allred</signature>
<title>Aaron Allred</title>
<date>02/13/2025</date>
</signatureDetails>
</signatureInformation>
</formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
