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Unaudited Quarterly Financial Data (Unaudited Quarterly Financial Data) (Details) (USD $)
In Thousands, except Per Share data, unless otherwise specified
 3 Months Ended 12 Months Ended
Mar. 31, 2014
Dec. 31, 2013
Sep. 30, 2013
Jun. 30, 2013
Mar. 31, 2013
Dec. 31, 2012
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2014
Mar. 31, 2013
Mar. 31, 2012
Quarterly Financial Information Disclosure [Abstract]                      
Sales and other operating revenues $ 689,916 $ 767,802 $ 650,869 $ 433,528 $ 645,092 $ 680,029 $ 675,187 $ 461,391      
Gross profit 103,204 139,307 119,312 71,468 106,897 125,441 138,049 92,030      
Net income 27,209 44,203 29,830 53,913 26,685 39,715 49,286 25,233 155,155 140,919 100,819
Net income attributable to Universal Corporation 26,671 38,585 25,444 58,309 26,102 35,542 47,981 23,125 149,009 132,750 92,057
Earnings (loss) available to Universal Corporation common shareholders after dividends on convertible perpetual preferred stock $ 22,958 $ 34,873 $ 21,731 $ 54,597 $ 22,389 $ 31,830 $ 44,268 $ 19,413 $ 134,159 $ 117,900 $ 77,207
Basic $ 0.99 $ 1.50 $ 0.94 $ 2.34 $ 0.96 $ 1.36 $ 1.89 $ 0.83 $ 5.77 $ 5.05 $ 3.32
Diluted $ 0.94 $ 1.36 $ 0.90 $ 2.05 $ 0.92 $ 1.25 $ 1.68 $ 0.81 $ 5.25 $ 4.66 $ 3.25
Convertible perpetual preferred stock, cash dividends declared per share $ 16.87 $ 16.88 $ 16.87 $ 16.88 $ 16.87 $ 16.88 $ 16.87 $ 16.88 $ 67.50 $ 67.50 $ 67.50
Common stock, cash dividends declared per share $ 0.51 $ 0.51 $ 0.50 $ 0.50 $ 0.50 $ 0.50 $ 0.49 $ 0.49 $ 2.02 $ 1.98 $ 1.94
Market price range of common stock, high $ 58.99 $ 54.60 $ 63.36 $ 61.46 $ 58.36 $ 52.25 $ 51.10 $ 47.40 $ 58.99 $ 58.36  
Market price range of common stock, low $ 49.84 $ 50.06 $ 48.43 $ 54.45 $ 51.29 $ 45.62 $ 44.03 $ 44.08 $ 49.84 $ 51.29