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Stockholder's Deficit - Additional Information (Detail) (USD $) | 1 Months Ended | 3 Months Ended | 9 Months Ended |  | 1 Months Ended | 3 Months Ended | 9 Months Ended |  | 3 Months Ended |  | 3 Months Ended | 9 Months Ended |  |
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Oct. 18, 2012 | Oct. 31, 2013 | Jul. 31, 2013 | Apr. 30, 2013 | Oct. 31, 2012 | Oct. 31, 2013 | Oct. 31, 2012 | Jan. 31, 2013 | May 21, 2013 Mr David Schmidt | Mar. 31, 2013 Private Placement | Oct. 31, 2013 Private Placement | Oct. 31, 2013 Private Placement | Jan. 31, 2013 Private Placement | Apr. 30, 2013 Common Stock | Oct. 31, 2013 9% Senior Subordinated Callable Notes | Oct. 31, 2013 8% Senior Subordinated Convertible Promissory Note | Oct. 31, 2013 10% Senior Subordinated Callable Convertible Notes | Oct. 31, 2013 Services | Jul. 31, 2013 Services | Apr. 30, 2013 Kanehoe | Apr. 30, 2013 Mr Gary Augusta | Jul. 31, 2013 Mr Mark Meyers | Apr. 30, 2013 Mr Mark Meyers | Oct. 31, 2013 2010 Equity Incentive Plan | Oct. 31, 2013 2013 Equity Incentive Plan | Apr. 29, 2013 2013 Equity Incentive Plan
Stockholders Equity Note [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity incentive plan, shares authorized for issuance |  | 120,000 | 1,733,000 |  |  | 120,000 |  |  | 400,000 |  |  |  |  | 700,000 |  |  |  |  |  |  |  | 150,000 | 150,000 |  |  |
Equity incentive plan, additional shares authorized for issuance | 9,000,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity incentive plan, shares available for future grant |  | 2,410,000 |  |  |  | 2,410,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2,410,000 | 5,000,000
Issuance of common stock for services (shares) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 162,500 | 180,000 | 300,000 | 300,000 |  |  |  |  |
Issuance of common stock in connection with financing costs (shares) |  |  |  | 100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common Stock, shares authorized |  | 100,000,000 | 100,000,000 |  |  | 100,000,000 |  | 100,000,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Convertible notes, interest rate |  | 10.00% |  |  |  | 10.00% |  |  |  |  | 9.00% | 9.00% | 9.00% |  | 9.00% | 8.00% | 10.00% |  |  |  |  |  |  |  |  |
Share-based compensation arrangement by share-based payment award, options, grants in period, gross |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 12,000,000 |  |
Restricted shares granted to agent |  |  |  |  |  |  |  |  |  | 7,500,000 | 750,000 | 1,825,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share price |  |  |  |  |  |  |  |  |  | $ 0.40 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based compensation arrangement by share-based payment award, options, vested in period, fair value |  | $ 34,200 |  |  |  |  |  |  | $ 69,464 |  |  |  |  |  |  |  |  |  |  |  |  | $ 65,678 | $ 55,774 |  |  |
Stock-based compensation expense |  | 357,969 |  |  | 1,547,237 | 2,026,682 | 1,732,301 |  |  |  |  |  |  | 315,000 |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from issuance of private placement |  |  |  |  |  |  |  |  |  |  | 300,000 | 730,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Aggregate fair value of stock options |  |  | 678,000 | 94,162 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock, shares issued |  | 37,977,607 |  |  |  | 37,977,607 |  | 34,843,441 |  |  |  |  |  | 382,000 |  |  |  |  |  |  |  |  |  |  |  |
Share based compensation arrangement by share based payment award options exercise price |  | $ 0.17 |  |  |  | $ 0.17 |  | $ 0.18 |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 0.21 | $ 0.21 |  |  |
Share based compensation arrangement by share based payment award options fair value |  |  |  |  |  |  |  |  | 400,000 |  |  |  |  |  |  |  |  |  |  |  |  | 150,000 | 150,000 |  |  |
Stock issued during period, value, issued for services |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 87,750 | $ 97,200 |  |  |  |  |  |  |
Exercise price |  |  |  |  |  |  |  |  | $ 0.50 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Expected term |  |  |  |  |  |  |  |  | 3 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Expected volatility rate |  |  |  |  |  |  |  |  | 29.70% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Risk free interest rate |  |  |  |  |  |  |  |  | 0.64% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Expected dividend rate |  |  |  |  |  |  |  |  | 0.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |

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- Definition The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (f)(2)(ii) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The maximum number of shares (or other type of equity) originally approved (usually by shareholders and board of directors), net of any subsequent amendments and adjustments, for awards under the equity-based compensation plan. As stock or unit options and equity instruments other than options are awarded to participants, the shares or units remain authorized and become reserved for issuance under outstanding awards (not necessarily vested). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(3) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The difference between the maximum number of shares (or other type of equity) authorized for issuance under the plan (including the effects of amendments and adjustments), and the sum of: 1) the number of shares (or other type of equity) already issued upon exercise of options or other equity-based awards under the plan; and 2) shares (or other type of equity) reserved for issuance on granting of outstanding awards, net of cancellations and forfeitures, if applicable. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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