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GOODWILL AND INTANGIBLE ASSETS
9 Months Ended
Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
Goodwill consists of the following:
(in millions)
GPC
H&G
Total
As of September 30, 2023$512.1 $342.6 $854.7 
Foreign currency impact3.4— 3.4 
As of June 30, 2024$515.5 $342.6 $858.1 
The carrying value and accumulated amortization of intangible assets are as follows:
June 30, 2024September 30, 2023
(in millions)Gross Carrying AmountAccumulated AmortizationNetGross Carrying AmountAccumulated AmortizationNet
Amortizable intangible assets:
Customer relationships$636.7 $(440.0)$196.7 $635.0 $(412.9)$222.1 
Technology assets75.3 (39.7)35.6 75.3 (35.9)39.4 
Tradenames28.8 (10.8)18.0 27.6 (7.4)20.2 
Total amortizable intangible assets740.8 (490.5)250.3 737.9 (456.2)281.7 
Indefinite-lived intangible assets – tradenames740.3 — 740.3 778.4 — 778.4 
Total Intangible Assets$1,481.1 $(490.5)$990.6 $1,516.3 $(456.2)$1,060.1 
During the nine month period ended June 30, 2024, the Company and H&G segment identified a triggering event for our Rejuvenate® tradename attributable to a loss of a key distribution expansion opportunity resulting in a significant shift in the projected distribution strategy that reduced the anticipated near-term sales opportunities and expectations, resulting in the recognition of a $39.0 million impairment on the indefinite lived intangible asset. Additionally, the Company and the HPC segment identified a triggering event attributable to a change in brand strategy for a non-core tradename, resulting in recognition of a $4.0 million impairment on the indefinite intangible assets.
Amortization expense from the intangible assets for the three month periods ended June 30, 2024 and July 2, 2023 was $11.1 million and $10.5 million, respectively, and for the nine month periods ended June 30, 2024 and July 2, 2023 was $33.4 million and $31.4 million, respectively.
Excluding the impact of any future acquisitions, dispositions or changes in foreign currency, the Company estimates annual amortization expense of intangible assets for the next five fiscal years will be as follows:
(in millions)Amortization
2024$44.3 
202541.2 
202639.6 
202739.6 
202837.9