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GOODWILL AND INTANGIBLE ASSETS
 12 Months Ended
Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
Goodwill, by segment, consists of the following.
(in millions)GPCH&GTotal
As of September 30, 2023$512.1 $342.6 $854.7 
Foreign currency impact10.2 — 10.2 
As of September 30, 2024522.3 342.6 864.9 
Foreign currency impact1.9 — 1.9 
As of September 30, 2025$524.2 $342.6 $866.8 
The carrying value of indefinite lived intangible assets and definite lived intangible assets subject to amortization and accumulated amortization are as follows.
20252024
(in millions)
Gross Carrying AmountAccumulated AmortizationNetGross Carrying AmountAccumulated AmortizationNet
Amortizable intangible assets
Customer relationships
$621.3 $(465.9)$155.4 $641.8 $(452.3)$189.5 
Technology assets
75.3 (46.1)29.2 75.3 (41.0)34.3 
Tradenames
44.4 (12.9)31.5 27.9 (10.9)17.0 
Total amortizable intangible assets741.0 (524.9)216.1 745.0 (504.2)240.8 
Indefinite-lived intangible assets - tradenames721.5 — 721.5 749.6 — 749.6 
Total intangible assets$1,462.5 $(524.9)$937.6 $1,494.6 $(504.2)$990.4 
During the year ended September 30, 2025, the Company recognized impairment charges on indefinite lived intangible assets of $16.6 million, including an impairment of $15.7 million associated with the HPC segment and its PowerXL® tradename due the recognition of a triggering event attributable to declining sales expectations and a change in our direct to consumer strategy, plus an impairment of $0.9 million on other non-core strategic brands with the GPC segment as part of our annual impairment assessment.
During the year ended September 30, 2024, the Company recognized impairment charges on indefinite lived intangible assets of $45.2 million, including an impairment of $39.0 million associated with the H&G segment and its Rejuvenate® tradename due to the recognition of a triggering event due to the loss of a key distribution expansion opportunity resulting in a significant shift in the forecasted revenue, an impairment of $4.0 million associated with the HPC segment and a non-core tradename identified by a triggering event due to a change in brand strategy, and an impairment of $2.2 million associated with the GPC segment and its OmegaSea® tradename identified as part of our annual impairment assessment.
Amortization expense on intangible assets for the years ended September 30, 2025, 2024, and 2023 is as follows.
(in millions)202520242023
Amortization expense$41.6 $44.5 $42.3 
Excluding the impact of any future acquisitions or changes in foreign currency, the Company anticipates the annual amortization expense of intangible assets for the next five fiscal years will be as follows:
(in millions)
Amortization
2026$41.2 
202741.1 
202839.4 
202936.1 
203015.7