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Intangible Assets
9 Months Ended
Sep. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets
INTANGIBLE ASSETS
Goodwill by segment and changes in the carrying amount are as follows:
 
Real Estate
Franchise
Services
 
Company
Owned
Brokerage
Services
 
Relocation
Services
 
Title and
Settlement
Services
 
Total
Company
Gross goodwill as of December 31, 2014
$
3,315

 
$
905

 
$
641

 
$
402

 
$
5,263

Accumulated impairment losses
(1,023
)
 
(158
)
 
(281
)
 
(324
)
 
(1,786
)
Balance at December 31, 2014
2,292

 
747

 
360

 
78

 
3,477

Goodwill acquired

 
79

 

 
47

 
126

Balance at September 30, 2015
$
2,292

 
$
826

 
$
360

 
$
125

 
$
3,603


Intangible assets are as follows:
 
As of September 30, 2015
 
As of December 31, 2014
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
Amortizable—Franchise agreements (a)
$
2,019

 
$
574

 
$
1,445

 
$
2,019

 
$
524

 
$
1,495

Unamortizable—Trademarks (b)
$
745

 
 
 
$
745

 
$
736

 
 
 
$
736

Other Intangibles
 
 
 
 
 
 
 
 
 
 
 
Amortizable—License agreements (c)
$
45

 
$
8

 
$
37

 
$
45

 
$
7

 
$
38

Amortizable—Customer relationships (d)
530

 
277

 
253

 
530

 
256

 
274

Unamortizable—Title plant shares (e)
11

 
 
 
11

 
10

 
 
 
10

Amortizable—Pendings and listings (f)
8

 
8

 

 
2

 
2

 

Amortizable—Other (g)
31

 
10

 
21

 
25

 
6

 
19

Total Other Intangibles
$
625

 
$
303

 
$
322

 
$
612

 
$
271

 
$
341


_______________
(a)    Generally amortized over a period of 30 years.
(b)
Primarily relates to the Century 21, Coldwell Banker, ERA, The Corcoran Group, Coldwell Banker Commercial and Cartus tradenames, which are expected to generate future cash flows for an indefinite period of time.
(c)
Relates to the Sotheby’s International Realty and Better Homes and Gardens Real Estate agreements which are being amortized over 50 years (the contractual term of the license agreements).
(d)
Relates to the customer relationships at the Relocation Services segment, the Title and Settlement Services segment and the Real Estate Franchise Services segment. These relationships are being amortized over a period of 2 to 20 years.
(e)
Primarily relates to the Texas American Title Company title plant shares. Ownership in a title plant is required to transact title insurance in certain states. The Company expects to generate future cash flows for an indefinite period of time.
(f)
Generally amortized over a period of 5 months.
(g)
Consists of covenants not to compete which are amortized over their contract lives and other intangibles which are generally amortized over periods ranging from 5 to 10 years.
Intangible asset amortization expense is as follows:
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
 
2015
 
2014
 
2015
 
2014
Franchise agreements
$
17

 
$
17

 
$
50

 
$
50

License agreements

 

 
1

 
1

Customer relationships
7

 
9

 
21

 
28

Pendings and listings
8

 
3

 
14

 
6

Other
1

 

 
4

 
1

Total
$
33

 
$
29

 
$
90

 
$
86


Based on the Company’s amortizable intangible assets as of September 30, 2015, the Company expects related amortization expense for the remainder of 2015, the four succeeding years and thereafter to be approximately $26 million, $99 million, $95 million, $94 million, $93 million and $1,349 million, respectively.