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Goodwill and Intangible Assets (Notes)
12 Months Ended
Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Disclosure GOODWILL AND INTANGIBLE ASSETS
Impairment of Goodwill and Other Indefinite-lived Intangibles
During the fourth quarter of 2023, the Company performed its impairment assessment of goodwill and other indefinite-lived intangible assets. As a result of the assessment, goodwill at Franchise Group related to the Cartus reporting unit was impaired by $25 million and franchise trademarks were impaired by $25 million. The results of the Company's annual impairment assessment indicated no impairment charges were required for the other reporting units or other indefinite-lived intangibles. See Note 2, "Summary of Significant Accounting Policies—Impairment of Goodwill, Intangible Assets and Other Long-Lived Assets", for additional information.
Goodwill
Changes in the carrying amount of Goodwill and Accumulated impairment losses by reportable segment is as follows:
Franchise GroupOwned Brokerage Group
Title
Group
Total Company
Goodwill (gross) at December 31, 2021$3,953 $1,067 $482 $5,502 
Goodwill acquired (a)— 21 26 
Goodwill reduction (b)— — (32)(32)
Goodwill (gross) at December 31, 20223,953 1,088 455 5,496 
Accumulated impairment losses at December 31, 2021(1,447)(808)(324)(2,579)
Goodwill impairment(114)(280)— (394)
Accumulated impairment losses at December 31, 2022(1,561)(1,088)(324)(2,973)
Goodwill (net) at December 31, 2022$2,392 $— $131 $2,523 
Goodwill (gross) at December 31, 2022$3,953 $1,088 $455 $5,496 
Goodwill acquired (c)— — 
Goodwill reduction— — — — 
Goodwill (gross) at December 31, 20233,953 1,089 455 5,497 
Accumulated impairment losses at December 31, 2022(1,561)(1,088)(324)(2,973)
Goodwill impairment(25)— — (25)
Accumulated impairment losses at December 31, 2023 (d)(1,586)(1,088)(324)(2,998)
Goodwill (net) at December 31, 2023$2,367 $$131 $2,499 
_______________
(a)Goodwill acquired during the year ended December 31, 2022 relates to the acquisition of four real estate brokerage operations and two title and settlement operations.
(b)Goodwill reduction during the year ended December 31, 2022 relates to the sale of the Title Underwriter during the first quarter of 2022 (see Note 1, "Basis of Presentation", for a description of the transaction).
(c)Goodwill acquired during the year ended December 31, 2023 relates to the acquisition of one real estate brokerage operation.
(d)Includes impairment charges which reduced goodwill by $25 million during 2023, $394 million during 2022, $540 million during 2020, $253 million during 2019, $1,279 million during 2008 and $507 million during 2007.
Brokerage Acquisitions
None of the acquisitions were significant to the Company’s results of operations, financial position or cash flows individually or in the aggregate.
During the year ended December 31, 2022, the Company acquired four real estate brokerage operations through its wholly owned subsidiary, Owned Brokerage Group, for aggregate cash consideration of $16 million and established $11 million of contingent consideration. These acquisitions resulted in goodwill of $21 million, other intangibles of $6 million, other assets of $26 million and other liabilities of $26 million.
Intangible Assets
Intangible assets are as follows:
 As of December 31, 2023As of December 31, 2022
 Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Amortizable—Franchise agreements (a)$2,010 $1,123 $887 $2,010 $1,056 $954 
Indefinite life—Trademarks (b)$586 $586 $611 $611 
Other Intangibles
Amortizable—License agreements (c)$45 $16 $29 $45 $15 $30 
Amortizable—Customer relationships (d)454 385 69 456 366 90 
Indefinite life—Title plant shares (e)28 28 28 28 
Amortizable—Other (f) 11 
Total Other Intangibles$534 $407 $127 $540 $390 $150 
_______________
(a)Generally amortized over a period of 30 years.
(b)Primarily related to real estate franchise, title and relocation trademarks which are expected to generate future cash flows for an indefinite period of time. Franchise trademarks were impaired by $25 million during the fourth quarter of 2023 as a result of the Company's annual impairment assessment.
(c)Relates to the Sotheby’s International Realty® and Better Homes and Gardens® Real Estate agreements which are being amortized over 50 years (the contractual term of the license agreements).
(d)Relates to the customer relationships which are being amortized over a period of 10 to 20 years.
(e)Ownership in a title plant is required to transact title insurance in certain states. The Company expects to generate future cash flows for an indefinite period of time.
(f)Consists of covenants not to compete which are amortized over their contract lives and other intangibles which are generally amortized over periods ranging from 3 to 5 years.
Intangible asset amortization expense is as follows:
 For the Year Ended December 31,
 202320222021
Franchise agreements$67 $67 $67 
License agreements
Customer relationships21 21 22 
Other
Total$90 $96 $94 
Based on the Company’s amortizable intangible assets as of December 31, 2023, the Company expects related amortization expense to be approximately $89 million, $89 million, $89 million, $74 million, $68 million and $577 million in 2024, 2025, 2026, 2027, 2028 and thereafter, respectively.