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Goodwill and Intangible Assets (Notes) | 6 Months Ended
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Jun. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract] |
Goodwill and Intangible Assets Disclosure | GOODWILL AND INTANGIBLE ASSETS Goodwill Changes in the carrying amount of Goodwill and Accumulated impairment losses by reportable segment are as follows:
| Franchise Group |  | Owned Brokerage Group |  | Title Group |  | Total Company
Goodwill (gross) at December 31, 2024 | $ | 3,953 |  |  | $ | 1,089 |  |  | $ | 455 |  |  | $ | 5,497 |
Goodwill acquired | — |  |  | — |  |  | — |  |  | — |
Goodwill reduction | — |  |  | — |  |  | — |  |  | — |
Goodwill (gross) at June 30, 2025 | 3,953 |  |  | 1,089 |  |  | 455 |  |  | 5,497 |
Accumulated impairment losses at December 31, 2024 | (1,586) |  |  | (1,088) |  |  | (324) |  |  | (2,998) |
Goodwill impairment | — |  |  | — |  |  | — |  |  | — |
Accumulated impairment losses at June 30, 2025 (a) | (1,586) |  |  | (1,088) |  |  | (324) |  |  | (2,998) |
Goodwill (net) at June 30, 2025 | $ | 2,367 |  |  | $ | 1 |  |  | $ | 131 |  |  | $ | 2,499 |
_______________ (a)Includes impairment charges which reduced goodwill by $25 million during 2023, $394 million during 2022, $540 million during 2020, $253 million during 2019, $1,279 million during 2008 and $507 million during 2007. Intangible Assets Intangible assets are as follows:
| As of June 30, 2025 |  | As of December 31, 2024
| Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount |  | Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount
Amortizable—Franchise agreements (a) | $ | 2,010 |  |  | $ | 1,223 |  |  | $ | 787 |  |  | $ | 2,010 |  |  | $ | 1,189 |  |  | $ | 821 |
Indefinite life—Trademarks (b) | $ | 584 |  |  |  |  | $ | 584 |  |  | $ | 584 |  |  |  |  | $ | 584 |
Other Intangibles |  |  |  |  |  |  |  |  |  |  |
Amortizable—License agreements (c) | $ | 45 |  |  | $ | 17 |  |  | $ | 28 |  |  | $ | 45 |  |  | $ | 17 |  |  | $ | 28 |
Amortizable—Customer relationships (d) | 449 |  |  | 412 |  |  | 37 |  |  | 449 |  |  | 401 |  |  | 48 |
Indefinite life—Title plant shares (e) | 31 |  |  |  |  | 31 |  |  | 30 |  |  |  |  | 30 |
Amortizable—Other (f) | 4 |  |  | 4 |  |  | — |  |  | 4 |  |  | 4 |  |  | — |
Total Other Intangibles | $ | 529 |  |  | $ | 433 |  |  | $ | 96 |  |  | $ | 528 |  |  | $ | 422 |  |  | $ | 106 |
_______________ (a)Generally amortized over a period of 30 years. (b)Primarily related to real estate franchise, title and relocation trademarks which are expected to generate future cash flows for an indefinite period of time. (c)Relates to the Sotheby’s International Realty® and Better Homes and Gardens® Real Estate agreements which are being amortized over 50 years (the contractual term of the license agreements). (d)Relates to the customer relationships which are being amortized over a period of 10 to 20 years. (e)Ownership in a title plant is required to transact title insurance in certain states. The Company expects to generate future cash flows for an indefinite period of time. (f)Consists of covenants not to compete which are amortized over their contract lives and other intangibles which are generally amortized over periods ranging from 3 to 5 years. Intangible asset amortization expense is as follows:
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2025 |  | 2024 |  | 2025 |  | 2024
Franchise agreements | $ | 17 |  |  | $ | 17 |  |  | $ | 34 |  |  | $ | 33 |
Customer relationships | 6 |  |  | 5 |  |  | 11 |  |  | 11 |
Other | — |  |  | 1 |  |  | — |  |  | 1 |
Total | $ | 23 |  |  | $ | 23 |  |  | $ | 45 |  |  | $ | 45 |
Based on the Company’s amortizable intangible assets as of June 30, 2025, the Company expects related amortization expense for the remainder of 2025, the four succeeding years and thereafter to be approximately $45 million, $89 million, $74 million, $68 million, $68 million and $508 million, respectively.

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-30/tableOfContent Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 20 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-20/tableOfContent + Details
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