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Goodwill and Intangible Assets (Notes)
 9 Months Ended
Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Disclosure GOODWILL AND INTANGIBLE ASSETS
Goodwill
Changes in the carrying amount of Goodwill and Accumulated impairment losses by reportable segment are as follows:
Franchise Group
Owned Brokerage Group
Title Group
Total
Company
Goodwill (gross) at December 31, 2024
$3,953 $1,089 $455 $5,497 
Goodwill acquired— — — — 
Goodwill reduction— — — — 
Goodwill (gross) at September 30, 2025
3,953 1,089 455 5,497 
Accumulated impairment losses at December 31, 2024
(1,586)(1,088)(324)(2,998)
Goodwill impairment— — — — 
Accumulated impairment losses at September 30, 2025 (a)
(1,586)(1,088)(324)(2,998)
Goodwill (net) at September 30, 2025
$2,367 $1 $131 $2,499 
(a)Includes impairment charges which reduced goodwill by $25 million during 2023, $394 million during 2022, $540 million during 2020, $253 million during 2019, $1,279 million during 2008 and $507 million during 2007.
Intangible Assets
Intangible assets are as follows:
 As of September 30, 2025As of December 31, 2024
 Gross
Carrying
Amount		Accumulated
Amortization		Net
Carrying
Amount		Gross
Carrying
Amount		Accumulated
Amortization		Net
Carrying
Amount
Amortizable—Franchise agreements (a)$2,010 $1,239 $771 $2,010 $1,189 $821 
Indefinite life—Trademarks (b)$584 $584 $584 $584 
Other Intangibles
Amortizable—License agreements (c)$45 $18 $27 $45 $17 $28 
Amortizable—Customer relationships (d)449 417 32 449 401 48 
Indefinite life—Title plant shares (e)31 31 30 30 
Amortizable—Other (f)4 4 — 4 4 — 
Total Other Intangibles$529 $439 $90 $528 $422 $106 
(a)Generally amortized over a period of 30 years.
(b)Primarily related to real estate franchise, title and relocation trademarks which are expected to generate future cash flows for an indefinite period of time.
(c)Relates to the Sotheby’s International Realty® and Better Homes and Gardens® Real Estate agreements which are being amortized over 50 years (the contractual term of the license agreements).
(d)Relates to the customer relationships which are being amortized over a period of 10 to 20 years.
(e)Ownership in a title plant is required to transact title insurance in certain states. The Company expects to generate future cash flows for an indefinite period of time.
(f)Consists of covenants not to compete which are amortized over their contract lives and other intangibles which are generally amortized over periods ranging from 3 to 5 years.
Intangible asset amortization expense is as follows:
 Three Months Ended
September 30,		Nine Months Ended
September 30,
 2025202420252024
Franchise agreements$16 $17 $50 $50 
License agreements1 1 1 1 
Customer relationships5 4 16 15 
Other— — — 1 
Total$22 $22 $67 $67 
Based on the Company’s amortizable intangible assets as of September 30, 2025, the Company expects related amortization expense for the remainder of 2025, the four succeeding years and thereafter to be approximately $22 million, $89 million, $74 million, $68 million, $68 million and $509 million, respectively.