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Commitments - Use of Publicity Rights in Brand Development (Details) - Common Shares - USD ($) |  |  |  |  | 12 Months Ended
--- | --- | --- | --- | --- | ---
Dec. 23, 2022 | Jun. 23, 2021 | Jan. 31, 2020 | Dec. 23, 2019 | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Shares issued (in shares) |  |  |  |  | 0 | 155,773,757 | 15,677,143
Private Placements |  |  |  |  |  |  |
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Shares issued (in shares) |  |  |  | 856,017 | 0 | 856,017 | 0
Stock issued during period, new issues, fair value |  |  |  | $ 6,000 |  |  |
Stock issued during period, new issues, measurement input |  |  |  | 10 days |  | 10 days |
Private Placements | Share-based Payment Arrangement, Tranche One |  |  |  |  |  |  |
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Award vesting rights, percentage |  |  | 33.33% |  |  |  |
Private Placements | Share-based Payment Arrangement, Tranche Two | Forecast |  |  |  |  |  |  |
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Award vesting rights, percentage |  | 33.33% |  |  |  |  |
Private Placements | Share-based Payment Arrangement, Tranche Three | Forecast |  |  |  |  |  |  |
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Award vesting rights, percentage | 33.33% |  |  |  |  |  |
Private Placements | Sale Of Stock, Performance Milestone One |  |  |  |  |  |  |
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Sale of stock, performance milestone, triggering event, minimum revenue |  |  |  | $ 50,000 |  |  |
Sale of stock, performance milestone, triggering event, shares issued, value |  |  |  | 1,000 |  |  |
Private Placements | Sale Of Stock, Performance Milestone Two |  |  |  |  |  |  |
Subsidiary, Sale of Stock [Line Items] |  |  |  |  |  |  |
Sale of stock, performance milestone, triggering event, minimum revenue |  |  |  | 100,000 |  |  |
Sale of stock, performance milestone, triggering event, shares issued, value |  |  |  | $ 1,000 |  |  |

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