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Acquisitions, Intangible Assets, and Goodwill - Acquisitions, Narrative (Details)
$ in Thousands
1 Months Ended 3 Months Ended 9 Months Ended 12 Months Ended
Jan. 11, 2026
USD ($)
Nov. 12, 2025
USD ($)
Jul. 11, 2025
USD ($)
Dec. 31, 2024
USD ($)
Aug. 15, 2024
USD ($)
Jul. 11, 2024
USD ($)
payment
Apr. 29, 2024
USD ($)
payment
Dec. 01, 2023
USD ($)
Feb. 23, 2023
USD ($)
Jul. 31, 2024
USD ($)
shares
May 31, 2024
zł / shares
shares
Mar. 31, 2024
USD ($)
Feb. 28, 2024
USD ($)
Sep. 30, 2024
USD ($)
Sep. 30, 2024
USD ($)
Sep. 30, 2023
USD ($)
Dec. 31, 2023
USD ($)
Business Acquisition [Line Items]                                  
Goodwill                           $ 54,299 $ 54,299   $ 24,879
Payments to acquire additional interest in subsidiary                             4,870 $ 0  
Brand 24 Management                                  
Business Acquisition [Line Items]                                  
Post-acquisition compensation expense awarded                           227 $ 377    
Subsidiaries | Brand24                                  
Business Acquisition [Line Items]                                  
Outstanding shares (in shares) | shares                   135,500              
Payments to acquire additional interest in subsidiary                   $ 3,684              
Number of shares owned (in shares) | shares                   312,974              
Ownership percentage                   72.00%              
Subsidiaries | Brand24                                  
Business Acquisition [Line Items]                                  
Tender Offer, number of shares to be purchased (in shares) | shares                     944,616            
Tender Offer, subscription price per share (in PLN per share) | zł / shares                     zł 47.0            
Content                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)                             2 years 8 months 12 days   2 years 3 months 18 days
Customer relationships                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)                             5 years 4 months 24 days   4 years 4 months 24 days
Developed technology                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)                             4 years 1 month 6 days   4 years 1 month 6 days
Trade name                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)                             3 years 6 months   3 years 8 months 12 days
Backlinko, LLC                                  
Business Acquisition [Line Items]                                  
Consideration transferred         $ 2,950                        
Business combination, holdback amount         531                        
Identifiable intangible assets         1,062                        
Goodwill         $ 1,888                        
Transaction cost                           119 $ 128    
Backlinko, LLC | Content                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)         4 years                        
Backlinko, LLC | Customer relationships                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)         3 years                        
Backlinko, LLC | Developed technology                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)         3 years                        
Ryte                                  
Business Acquisition [Line Items]                                  
Consideration transferred           $ 10,482                      
Identifiable intangible assets                           2,630 2,630    
Goodwill                           10,489 10,489    
Transaction cost                           494 721    
Outstanding capital acquired (as percent)           100.00%                      
Consideration transferred           $ 10,482                      
Number of deferred purchase payments | payment           2                      
Fair value of deferred purchase payments           $ 1,572                      
Fair value of assets acquired and liabilities assumed, net                           10,482 10,482    
Cash consideration for acquisition           $ 8,910                      
Ryte | Forecast                                  
Business Acquisition [Line Items]                                  
Fair value of deferred purchase payments $ 786   $ 786                            
Ryte | Customer relationships                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)           5 years                      
Ryte | Developed technology                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)           6 years                      
Ryte | Trade name                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)           5 years                      
Brand24                                  
Business Acquisition [Line Items]                                  
Consideration transferred             $ 13,528                    
Identifiable intangible assets                           9,350 9,350    
Goodwill                           15,846 15,846    
Transaction cost                           215 605    
Outstanding capital acquired (as percent)             58.00%                    
Consideration transferred             $ 23,374                    
Number of deferred purchase payments | payment             2                    
Fair value of deferred purchase payments             $ 2,878                    
Fair value of noncontrolling interest             $ 9,846             9,846 9,846    
Deferred purchase payments, interest accrual (as a percent)             2.50%                    
Fair value of assets acquired and liabilities assumed, net                           23,374 23,374    
Cash consideration for acquisition             $ 10,650                    
Brand24 | Forecast                                  
Business Acquisition [Line Items]                                  
Fair value of deferred purchase payments   $ 1,500   $ 1,500                          
Brand24 | Customer relationships                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)             6 years                    
Brand24 | Developed technology                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)             5 years                    
Brand24 | Trade name                                  
Business Acquisition [Line Items]                                  
Useful life of acquired intangibles (in years)             5 years                    
Datos                                  
Business Acquisition [Line Items]                                  
Consideration transferred               $ 13,855                  
Identifiable intangible assets                           2,780 2,780    
Goodwill                           16,791 16,791    
Transaction cost                           0 100    
Outstanding capital acquired (as percent)               60.00%                  
Fair value of noncontrolling interest               $ 5,166           5,166 5,166    
Fair value of assets acquired and liabilities assumed, net               19,021           $ 19,021 $ 19,021    
Other consideration                       $ 501          
Cash consideration for acquisition               $ 4,255                  
Traffic Think Tank                                  
Business Acquisition [Line Items]                                  
Consideration transferred                 $ 1,800                
Traffic Think Tank | 12-Month Holdback Amount                                  
Business Acquisition [Line Items]                                  
Cash consideration for acquisition                         $ 360        
Business combination, holdback period                 12 months                
Traffic Think Tank | 18-Month Holdback Amount                                  
Business Acquisition [Line Items]                                  
Business combination, holdback amount                 $ 360                
Business combination, holdback period                 18 months