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Acquisitions, Intangible Assets, and Goodwill - Schedule of Intangible Assets (Details) - USD ($)
$ in Thousands
 9 Months Ended 12 Months Ended
Aug. 15, 2024
Sep. 30, 2024
Dec. 31, 2023
Acquired Finite-Lived Intangible Assets [Line Items]      
Gross Carrying Amount   $ 41,715 $ 22,596
Accumulated Amortization   (10,969) (6,513)
Total   $ 30,746 $ 16,083
Developed technology      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years)   4 years 1 month 6 days 4 years 1 month 6 days
Gross Carrying Amount   $ 8,799 $ 5,604
Accumulated Amortization   (2,447) (1,518)
Total   $ 6,352 $ 4,086
Developed technology | Backlinko, LLC      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years) 3 years    
Trade name      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years)   3 years 6 months 3 years 8 months 12 days
Gross Carrying Amount   $ 5,176 $ 4,451
Accumulated Amortization   (2,069) (1,404)
Total   $ 3,107 $ 3,047
Content      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years)   2 years 8 months 12 days 2 years 3 months 18 days
Gross Carrying Amount   $ 3,142 $ 2,387
Accumulated Amortization   (1,497) (1,021)
Total   $ 1,645 $ 1,366
Content | Backlinko, LLC      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years) 4 years    
Customer relationships      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years)   5 years 4 months 24 days 4 years 4 months 24 days
Gross Carrying Amount   $ 10,814 $ 1,694
Accumulated Amortization   (1,300) (396)
Total   $ 9,514 $ 1,298
Customer relationships | Backlinko, LLC      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years) 3 years    
Capitalized internal-use software      
Acquired Finite-Lived Intangible Assets [Line Items]      
Weighted Average Remaining Useful Life (years)   2 years 8 months 12 days 2 years 9 months 18 days
Gross Carrying Amount   $ 13,784 $ 8,460
Accumulated Amortization   (3,656) (2,174)
Total   $ 10,128 $ 6,286