Fiskars Corporation
Inside information
November 19, 2025 at 8:30 p.m. EET
Inside information, profit warning: Fiskars Corporation lowers its guidance for
2025
Fiskars Corporation lowers its guidance for 2025 due to a greater-than
-anticipated impact on the fourth quarter EBIT from actions taken to scale down
production and reduce inventories in Business Area Vita. The company now expects
Fiskars Group's comparable EBIT* for 2025 to be in the range of EUR 75-85
million. Previously the company expected comparable EBIT to be in the range of
EUR 90-100 million with visibility pointing more towards the lower end of the
range (2024: EUR 111.4 million).
Rationale for updating the guidance
Business Area Vita's inventories remain at elevated levels following a prolonged
period of subdued demand. As communicated in connection with Fiskars Group's
third-quarter results on October 23, 2025, Vita is scaling down production at
selected manufacturing units to reduce inventories and safeguard cash flow.
While these actions strengthen the company's long-term position, they
temporarily affect profitability negatively through supply chain variance. In
addition, Business Area Vita will recognize a write-off related to excess and
obsolete inventory.
Demand for Business Area Vita's products has shown signs of recovery. Vita's
comparable net sales grew by 8.2% in the third quarter of 2025, and a positive
momentum has continued to date. Therefore, the updated guidance reflects supply
chain-related impacts rather than underlying demand trends.
Business Area Vita generates the vast majority of Fiskars Group's fourth quarter
comparable EBIT, underlining the importance of its performance during this
period. The fourth quarter is seasonally less substantial for Business Area
Fiskars. The U.S. tariffs continue to impact particularly Business Area Fiskars,
which is actively working to mitigate their effects.
New guidance for 2025:
Fiskars Corporation expects comparable EBIT to be in the range of EUR 75-85
million (2024: EUR 111.4 million).
Previous guidance for 2025:
Fiskars Corporation expects comparable EBIT to be in the range of EUR 90-100
million with current visibility pointing more towards the lower end of the range
(2024: EUR 111.4 million).
* EBIT excluding items affecting comparability. Items affecting comparability in
EBIT include items such as restructuring costs, impairment or provisions charges
and releases, acquisition-related costs, and gains and losses from the sale of
businesses. Comparable EBIT is not adjusted to exclude the EBIT contribution of
acquisitions/divestments/disposals.
FISKARS CORPORATION
Jyri Luomakoski
President & CEO
Further information:
Jussi Siitonen, CFO, tel. +358 204 3910
Essi Lipponen, Director, Investor Relations, tel. +358 40 829 1192
Fiskars Group in brief
Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven
brands for indoor and outdoor living. Since 1649, we have designed products of
timeless, purposeful, and functional beauty, while driving innovation and
sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2
billion and we had close to 7,000 employees. We have two Business Areas (BA),
Vita and Fiskars.
BA Vita offers premium and luxury products for the tableware, drinkware, jewelry
and interior categories. Its well-known brands include Georg Jensen, Royal
Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's
reported net sales were EUR 605 million. Already 50% of BA Vita's net sales
comes from direct-to-consumer sales, comprising approximately 500 stores and
approximately 60 e-commerce sites.
BA Fiskars consists of the gardening and outdoor categories, in addition to the
scissors and creating, as well as cooking categories. The brands include Fiskars
and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million.
Read more: fiskarsgroup.com