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<SEC-DOCUMENT>0001299933-10-003917.txt : 20101103
<SEC-HEADER>0001299933-10-003917.hdr.sgml : 20101103
<ACCEPTANCE-DATETIME>20101103162809
ACCESSION NUMBER:		0001299933-10-003917
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20101101
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20101103
DATE AS OF CHANGE:		20101103

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		101161774

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545
		BUSINESS PHONE:		(602) 207-4000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
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<TYPE>8-K
<SEQUENCE>1
<FILENAME>htm_39566.htm
<DESCRIPTION>LIVE FILING
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<TITLE> Viad Corp (Form: 8-K) </TITLE>
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		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
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	WASHINGTON, D.C. 20549
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	FORM 8-K
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	CURRENT REPORT
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	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	Date of Report (Date of Earliest Event Reported):
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	November 1, 2010
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	Viad Corp
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<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
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	Delaware
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	001-11015
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	36-1169950
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_____________________<BR>
	(State or other jurisdiction
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_____________<BR>
	(Commission
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	(I.R.S. Employer
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	of incorporation)
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	File Number)
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	Identification No.)
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	1850 N. Central Avenue, Suite 800, Phoenix, Arizona
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	85004-4545
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_________________________________<BR>
	(Address of principal executive offices)
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___________<BR>
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	Registrant&#146;s telephone number, including area code:
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	(602) 207-4000
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	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
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	&nbsp;
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<!-- CoverPageRegistrant END --><P><FONT SIZE="2">
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
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<P><FONT SIZE="2">
[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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	Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
</B>
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<P ALIGN="LEFT">
<FONT SIZE="2">
On November 1, 2010, Viad Corp (the "Company") announced by a press release the appointment of Mr. Steven W. Moster as President of Global Experience Specialists, Inc. ("GES"), a subsidiary of the Company. Mr. Moster, age 40, is an executive officer of the Company. He first joined GES in January 2004 as Vice President, Exhibitor Furnishings. Thereafter, from April 2005 until April 2006, he served as Vice President, Products and Services of GES. Thereafter, from April 2006 to August 2008, Mr. Moster served as Executive Vice President, Products and Services of GES. From August 2008 until he left GES effective as of February 1, 2010, Mr. Moster was Executive Vice President and Chief Sales & Marketing Officer of GES. During 2010, Mr. Moster provided marketing and sales consultation services to 3 Day Blinds Corporation, a leading manufacturer and retailer of custom window coverings in the United States.<br><br>A copy of the Company&#x2019;s press release regarding Mr. Moster is attached hereto as Exhibit 99 and i
ncorporated herein by reference.<br>
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	Item 9.01 Financial Statements and Exhibits.
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(d) 	 Exhibits<br><br>99 &#x2013; Press release dated November 1, 2010.<br>
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<B>
	SIGNATURES
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	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	Viad Corp
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<I>
	November 3, 2010
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<I>
	By:
</I>
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	&nbsp;
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<I>
	G. Michael Latta
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	Name: G. Michael Latta
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	Title: Vice President - Controller (Chief Accounting Officer and Authorized Signer)
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	Exhibit&nbsp;Index
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	Exhibit No.
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	99
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Press release dated November 1, 2010
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">
</FONT>

<P align="center" style="font-size: 12pt"><FONT style="font-size: 16pt"><B>Moster Appointed President of GES</B></FONT>



<P align="left" style="font-size: 16pt"><FONT style="font-size: 11pt">PHOENIX, November&nbsp;1, 2010 &#151; Viad Corp (NYSE:VVI) announced today the appointment of Steve
Moster as president of its GES business unit. The role had been filled on an interim basis by Paul
Dykstra, chairman, president and chief executive officer of Viad following the retirement of John
Jastrem earlier this year.
</FONT>

<P align="left" style="font-size: 11pt; text-indent: 4%">Moster first joined GES in 2004 as vice president of exhibit furnishings and was promoted to
executive vice president of products and services, where he led double-digit revenue growth from
non-exclusive (or &#147;discretionary&#148;) exhibitor products and services such as furnishings and
exhibits, installation and dismantling, and logistics. In 2008, Steve was promoted to executive
vice president and chief sales and marketing officer at GES. Steve has been an advocate of superior
customer service through the GES National Servicenter<FONT style="font-family: Symbol">&#210;</FONT> and developed creative solutions for
clients leading to new sales wins. Prior to joining GES, Steve was an engagement manager at
McKinsey & Company where he worked with a broad set of clients to create and implement growth
strategies and implement Lean manufacturing processes.


<P align="left" style="font-size: 11pt; text-indent: 4%">&#147;After an exhaustive search for the right leader, we are very happy to welcome Steve back to
the GES organization to serve as its president,&#148; stated Dykstra. &#147;Steve is a strong leader with a
tremendous amount of highly relevant experience and first-hand knowledge of our business, our
clients and the exhibition and events industry. He embraces our core values and I look forward to
working with him and the entire GES team to capture the maximum benefit from our integrated
capabilities and global scale.&#148;


<P align="left" style="font-size: 11pt; text-indent: 4%">&#147;I&#146;m excited and honored to lead the GES team,&#148; said Moster. &#147;The strength of our combined,
global network is unmatched in the industry. I look forward to working with the team as we
continue to leverage our creative, tactical and strategic talent to drive top-line growth,
productivity improvements and service enhancements.&#148;


<P align="left" style="font-size: 11pt; text-indent: 4%">Moster received his bachelor of engineering from Vanderbilt University and his master
of business administration from the Tuck School of Business at Dartmouth College. Moster will be
located in Las Vegas, GES&#146; corporate headquarters.


<P align="left" style="font-size: 11pt"><B>About Viad</B>


<P align="left" style="font-size: 11pt; text-indent: 4%">Viad is an S&P SmallCap 600 company. Viad operates through its Marketing & Events Group,
comprised of Global Experience Specialists, Inc. (formerly GES Exposition Services,
Exhibitgroup/Giltspur and Becker Group) and affiliates, and its Travel & Recreation Group,
comprised of Brewster and Glacier Park, Inc. For more information, visit the company&#146;s Web site at
<U>www.viad.com</U>.


<P align="left" style="font-size: 11pt"><B>About GES</B>


<P align="left" style="font-size: 11pt; text-indent: 4%">Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is
a leading provider of exhibition, event and retail marketing services. As a result of its
consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of
services, including turn-key official show services, cutting-edge creative and design, marketing
and measurement services &#150; all with an unrivaled global reach. GES partners with leading shows and
brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair,
CONEXPO-CON/AGG and IFPE and WasteExpo, Bell Helicopter, Genzyme, L&#146;Oreal, Warner Bros., and Simon
Property Group. For more information, visit <U>www.ges.com</U>.



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