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<SEC-DOCUMENT>0001299933-11-000075.txt : 20110106
<SEC-HEADER>0001299933-11-000075.hdr.sgml : 20110106
<ACCEPTANCE-DATETIME>20110106103034
ACCESSION NUMBER:		0001299933-11-000075
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20110106
ITEM INFORMATION:		Other Events
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20110106
DATE AS OF CHANGE:		20110106

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		11513077

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545
		BUSINESS PHONE:		(602) 207-4000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>htm_40316.htm
<DESCRIPTION>LIVE FILING
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<TITLE> Viad Corp (Form: 8-K) </TITLE>
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		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
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	WASHINGTON, D.C. 20549
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	FORM 8-K
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	CURRENT REPORT
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	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	Date of Report (Date of Earliest Event Reported):
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	&nbsp;
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	January 6, 2011
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	Viad Corp
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<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
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	Delaware
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	001-11015
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	36-1169950
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_____________________<BR>
	(State or other jurisdiction
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_____________<BR>
	(Commission
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______________<BR>
	(I.R.S. Employer
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	of incorporation)
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	File Number)
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	Identification No.)
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	1850 N. Central Avenue, Suite 800, Phoenix, Arizona
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	&nbsp;
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	85004-4545
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_________________________________<BR>
	(Address of principal executive offices)
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___________<BR>
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	(602) 207-4000
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	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
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	&nbsp;
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<!-- CoverPageRegistrant END --><P><FONT SIZE="2">
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
</P>
<P><FONT SIZE="2">
[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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<B>
	Item 8.01 Other Events.
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On January 6, 2011, Viad Corp (the "Company") issued a press release announcing the acquisition on January 5, 2011, of Grouse Mountain Lodge, a 145 room, four season resort hotel located in Whitefish, Montana.  The hotel is situated in close proximity to Glacier National Park. The purchase price was $10.5 million in cash, subject to certain adjustments.  The press release is attached hereto as Exhibit 99 and is incorporated by reference herein. The press release contains forward-looking statements regarding the Company and includes cautionary statements identifying important factors that could cause actual results to differ materially from those anticipated.
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	Item 9.01 Financial Statements and Exhibits.
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(d) 	 Exhibits<br><br>99 &#x2013; Press release dated January 6, 2011.<br>
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	SIGNATURES
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	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	Viad Corp
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<I>
	January 6, 2011
</I>
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<I>
	By:
</I>
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<I>
	G. Michael Latta
</I>
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	Name: G. Michael Latta
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	Title: Vice President - Controller (Chief Accounting Officer and Authorized Signer)
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	Exhibit&nbsp;Index
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	99
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Press release dated January 6, 2011
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">
</FONT>

<P align="center" style="font-size: 12pt"><FONT style="font-size: 16pt"><B>VIAD CORP ACQUIRES GROUSE MOUNTAIN LODGE</B></FONT>



<P align="center" style="font-size: 16pt"><FONT style="font-size: 14pt"><B><I>Expands Leading Market Share in Glacier National Park Area</I></B></FONT>



<P align="left" style="font-size: 14pt"><FONT style="font-size: 12pt">
</FONT>

<P align="left" style="font-size: 12pt"><FONT style="font-size: 11pt">PHOENIX, January&nbsp;6, 2011 &#151; Viad Corp (NYSE:VVI) today announced that it completed the
acquisition of Grouse Mountain Lodge on January&nbsp;5, 2011. This acquisition is expected to be
slightly accretive to Viad&#146;s 2011 earnings.
</FONT>

<P align="left" style="font-size: 11pt; text-indent: 4%">Paul B. Dykstra, Viad&#146;s chairman, president and chief executive officer, said, &#147;We are
committed to expanding our hospitality and recreational attractions portfolio in and around
national parks in North America and this transaction represents a successful execution against
those plans.</FONT><FONT style="font-size: 10pt"> G</FONT><FONT style="font-size: 11pt">rouse Mountain Lodge is a great addition to our high margin, high return on
invested capital Travel & Recreation Group.&#148;
</FONT>

<P align="left" style="font-size: 11pt; text-indent: 4%">Grouse Mountain Lodge is a 145 room, four-season resort hotel located in Whitefish, Montana.
The hotel is situated adjacent to the Whitefish Lake Golf Club and in close proximity to Glacier
National Park and Whitefish Mountain Resort, a year-round mountain resort destination offering
downhill skiing, snowboarding and an alpine slide during the winter season and mountain biking, a
zip line course and canopy tour in the summer and shoulder seasons. The property is rated Superior
First Class by Hotel & Travel Index (HTI)&nbsp;and features an indoor pool, outdoor spa, fitness center
and conference facilities, as well as on-site dining complete with a fireside lounge, grill, and
wine room.


<P align="left" style="font-size: 11pt; text-indent: 4%">Michael Hannan, president of Viad&#146;s Travel & Recreation Group, said, &#147;Grouse Mountain Lodge is
a terrific property and strong strategic fit with our Glacier Park operation. It expands our
leading share of rooms in the market, leverages existing economies of scale and enables us to offer
our guests a wider range of accommodation options in and around Glacier National Park.&#148;


<P align="left" style="font-size: 11pt; text-indent: 4%">In addition to Grouse Mountain Lodge, Glacier Park, Inc. operates four historic lodges, three
motor inns, and the fleet of thirty-three historic Red Buses in and around Glacier National Park in


<P align="left" style="font-size: 11pt">Montana and Waterton Lakes National Park in Alberta, Canada. These two parks are together
known as the Waterton-Glacier International Peace Park and welcome over 2&nbsp;million visitors each
year.


<P align="left" style="font-size: 11pt"><FONT style="font-size: 14pt"><B>About Viad</B>
</FONT>

<P align="left" style="font-size: 14pt; text-indent: 4%"><FONT style="font-size: 11pt">Viad is an S&P SmallCap 600 company. Viad operates through its Marketing & Events Group,
comprised of Global Experience Specialists (formerly GES Exposition Services, Exhibitgroup/Giltspur
and Becker Group) and affiliates, and its Travel & Recreation Group, comprised of Brewster and
Glacier Park, Inc. For more information, visit the company&#146;s Web site at <U>www.viad.com</U>.
</FONT>

<P align="left" style="font-size: 11pt"><B><I>Forward-Looking Statements</I></B>


<P align="left" style="font-size: 11pt"><I>As provided by the safe harbor provision under the &#147;Private Securities Litigation Reform Act of
1995,&#148; Viad cautions readers that, in addition to historical information contained herein, this
press release includes certain information, assumptions and discussions that may constitute
forward-looking statements. These forward-looking statements are not historical facts, but reflect
current estimates, projections, expectations, or trends concerning future growth, operating cash
flows, availability of short-term borrowings, consumer demand, new business, investment policies,
productivity improvements, ongoing cost reduction efforts, efficiency, competitiveness, legal
expenses, tax rates and other tax matters, foreign exchange rates, and the realization of
restructuring cost savings. Actual results could differ materially from those discussed in the
forward-looking statements. Viad&#146;s businesses can be affected by a host of risks and uncertainties.
Among other things, natural disasters, gains and losses of customers, consumer demand patterns,
labor relations, purchasing decisions related to customer demand for exhibition and event services,
existing and new competition, industry alliances, consolidation and growth patterns within the
industries in which Viad competes, acquisitions, adverse developments in liabilities associated
with discontinued operations and any deterioration in the economy, may individually or in
combination impact future results. In addition to factors mentioned elsewhere, economic,
competitive, governmental, technological, capital marketplace and other factors, including further
terrorist activities or war, a pandemic health crisis and international conditions, could affect
the forward-looking statements in this press release. Additional information concerning business
and other risk factors that could cause actual results to materially differ from those in the
forward-looking statements can be found in Viad&#146;s annual and quarterly reports filed with the
Securities and Exchange Commission.</I>


<P align="left" style="font-size: 11pt"><I>Information about Viad Corp obtained from sources other than the company may be out-of-date or
incorrect. Please rely only on company press releases, SEC filings and other information provided
by the company, keeping in mind that forward-looking statements speak only as of the date made.
Viad undertakes no obligation to update any forward-looking statements, including prior
forward-looking statements, to reflect events or circumstances arising after the date as of which
the forward-looking statements were made.</I>



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