<SEC-DOCUMENT>0001299933-11-000951.txt : 20110329
<SEC-HEADER>0001299933-11-000951.hdr.sgml : 20110329
<ACCEPTANCE-DATETIME>20110329161718
ACCESSION NUMBER:		0001299933-11-000951
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		5
CONFORMED PERIOD OF REPORT:	20110323
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20110329
DATE AS OF CHANGE:		20110329

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		11718936

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545
		BUSINESS PHONE:		(602) 207-4000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>htm_41195.htm
<DESCRIPTION>LIVE FILING
<TEXT>
<!-- CoverPageHeader start -->
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<HTML>
<HEAD>
<TITLE> Viad Corp (Form: 8-K) </TITLE>
</HEAD>
<BODY TEXT="#000000" BGCOLOR="#FFFFFF" ALINK="#0000FF" HLINK="#FF0000" VLINK="#800080">
<!-- Comment1 -->
<A NAME="DOCUMENT_TOP">&nbsp;</A>
<P>
<!-- CoverPageHeader end --><!-- CoverPageTitle START -->
<A NAME="DOCUMENT_TOP">&nbsp;</A>
<HR NOSHADE>
<P>
<P ALIGN="CENTER">
<FONT SIZE="4">
		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
</FONT>
<BR>
<FONT SIZE="2">
	WASHINGTON, D.C. 20549
</FONT>
<P ALIGN="CENTER">
<FONT SIZE="5">
	FORM 8-K
</FONT>
<FONT SIZE="2">

</FONT>
</P>
<P ALIGN="CENTER">
<FONT SIZE="3">
	CURRENT REPORT
</FONT>
</P>
<P ALIGN="CENTER">
<FONT SIZE="2">
	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
</FONT>
</P>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
<TR VALIGN="BOTTOM">
<TD WIDTH="51%">
	&nbsp;
</TD>
<TD WIDTH="5%">
	&nbsp;
</TD>
<TD WIDTH="44%">
	&nbsp;
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	Date of Report (Date of Earliest Event Reported):
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	March 23, 2011
</FONT>
</TD>
</TR>
</TABLE>
<BR>
</CENTER>
<!-- CoverPageTitle END --><!-- CoverPageRegistrant START -->
<P ALIGN="CENTER"><!-- -->
<FONT SIZE="6">
	Viad Corp
</FONT>
<FONT SIZE="2">
<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
</FONT>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
<TR VALIGN="BOTTOM">
<TD WIDTH="33%">
	&nbsp;
</TD>
<TD WIDTH="34%">
	&nbsp;
</TD>
<TD WIDTH="33%">
	&nbsp;
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	Delaware
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	001-11015
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	36-1169950
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
_____________________<BR>
	(State or other jurisdiction
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
_____________<BR>
	(Commission
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
______________<BR>
	(I.R.S. Employer
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	of incorporation)
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	File Number)
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	Identification No.)
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;&nbsp;
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	1850 N. Central Avenue, Suite 800, Phoenix, Arizona
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	85004-4545
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
_________________________________<BR>
	(Address of principal executive offices)
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
___________<BR>
	(Zip Code)
</FONT>
</TD>
</TR>
</TABLE>
</CENTER>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">

<TR VALIGN="BOTTOM">
<TD WIDTH="51%">
	&nbsp;
</TD>
<TD WIDTH="5%">
	&nbsp;
</TD>
<TD WIDTH="44%">
	&nbsp;
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	Registrant&#146;s telephone number, including area code:
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	(602) 207-4000
</FONT>
</TD>
</TR>
</TABLE>
</CENTER>
<P ALIGN="CENTER">
<FONT SIZE="2">
	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
</FONT>
<P ALIGN="CENTER">
<FONT SIZE="2">
	&nbsp;
</FONT>
<!-- CoverPageRegistrant END --><P><FONT SIZE="2">
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
</P>
<P><FONT SIZE="2">
[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
</P></FONT><!-- PageBreak START -->
<P>
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<A HREF="#DOCUMENT_TOP">
<U>
<B>
<FONT SIZE="2">Top of the Form</FONT>
</B>
</U>
</A>
</DIV>
<!-- PageBreak END --><!-- Item START -->
<P ALIGN="LEFT">
<FONT SIZE="2">
<B>
	Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
On March 23, 2011, the Human Resources Committee of the Board of Directors of Viad Corp (the "Company") modified the form of the Restricted Stock Agreement (five-year cliff vesting) for executives, the Restricted Stock Agreement (three-year cliff vesting) for executives, the Restricted Stock Units Agreement, and the Performance Unit Agreement, pursuant to the 2007 Viad Corp Omnibus Incentive Plan.  The modification provided that upon termination of employment, the executive will forfeit vesting of the stock or units, as the case may be, if the executive does not sign the Company&#x2019;s separation and release agreement, upon the Company&#x2019;s request.  A copy of the form of the Restricted Stock Agreement (five-year cliff vesting) for executives, the Restricted Stock Agreement (three-year cliff vesting) for executives, the Restricted Stock Units Agreement and the Performance Unit Agreement, effective as of March 23, 2011, are attached hereto as Exhibits 10.A, 10.B, 10.C and 10.D, respectively, and are incorporated herein by reference.
</FONT>
</P>
<!-- Item END -->
<BR><BR><BR><BR><!-- Item START -->
<P ALIGN="LEFT">
<FONT SIZE="2">
<B>
	Item 9.01 Financial Statements and Exhibits.
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
(d) 	 Exhibits<br><br>10.A - Copy of form of Restricted Stock Agreement &#x2013; Executives (five-year cliff vesting),  effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan.<br>10.B - Copy of form of Restricted Stock Agreement &#x2013; Executives (three-year cliff vesting),  effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan.<br>10.C - Copy of form of Restricted Stock Units Agreement, effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan.<br>10.D - Copy of form of Performance Unit Agreement, effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan.<br>
</FONT>
</P>
<!-- Item END -->
<BR><BR><BR><BR><P ALIGN="LEFT" STYLE="FONT-SIZE: 10PT"></P><!-- PageBreak START -->
<P>
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<A HREF="#DOCUMENT_TOP">
<U>
<B>
<FONT SIZE="2">Top of the Form</FONT>
</B>
</U>
</A>
</DIV>
<!-- PageBreak END --><!-- SignatureHeader START -->
<P ALIGN="CENTER">
<FONT SIZE="2">
<B>
	SIGNATURES
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
</FONT>
</P>
<!-- SignatureHeader END --><!-- Signature START -->
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
<TR VALIGN="BOTTOM">
<TD WIDTH="19%">
	&nbsp;
</TD>
<TD WIDTH="34%">
	&nbsp;
</TD>
<TD WIDTH="3%">
	&nbsp;
</TD>
<TD WIDTH="1%">
	&nbsp;
</TD>
<TD WIDTH="43%">
	&nbsp;
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD COLSPAN="3" VALIGN="TOP" ALIGN="LEFT">
<FONT SIZE="2">
	Viad Corp
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP">
<FONT SIZE="2">
<I>
	March 29, 2011
</I>
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
<I>
	By:
</I>
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
<I>
	G. Michael Latta
</I>
<BR>
</FONT>
</TD>
</TR>
<TR>
<TD VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<HR SIZE="1" NOSHADE>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
<I>
	Name: G. Michael Latta
</I>
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD>
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP">
<FONT SIZE="2">
<I>
	Title: Chief Accounting Officer - Controller
</I>
</FONT>
</TD>
</TR>
</TABLE>
</CENTER>
<!-- Signature END --><!-- PageBreak START -->
<P>
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<A HREF="#DOCUMENT_TOP">
<U>
<B>
<FONT SIZE="2">Top of the Form</FONT>
</B>
</U>
</A>
</DIV>
<!-- PageBreak END --><P ALIGN="CENTER">
<FONT SIZE="2">
	Exhibit&nbsp;Index
</FONT>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="60%">
<TR VALIGN="BOTTOM">
<TD WIDTH="8%">
	&nbsp;
</TD>
<TD WIDTH="15%">
	&nbsp;
</TD>
<TD WIDTH="77%">
	&nbsp;
</TD>
</TR>

<BR>
<TR VALIGN="BOTTOM">
<TD NOWRAP ALIGN="LEFT">
<FONT SIZE="1">
<B>
	Exhibit No.
</B>
</FONT>
</TD>
<TD>
<FONT SIZE="1">
	&nbsp;
</FONT>
</TD>
<TD NOWRAP ALIGN="LEFT">
<FONT SIZE="1">
<B>
	Description
</B>
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD NOWRAP ALIGN="CENTER">
<HR SIZE="1" NOSHADE>
</TD>
<TD>
<FONT SIZE="1">
	&nbsp;
</FONT>
</TD>
<TD NOWRAP ALIGN="CENTER">
<HR ALIGN="LEFT" SIZE="1" WIDTH="88%" NOSHADE>
</TD>
</TR>





<TR VALIGN="BOTTOM">
<TD VALIGN="TOP" WIDTH="8%" nowrap>
<FONT SIZE="2">
<DIV ALIGN="LEFT">
	10.A
</DIV>
</FONT>
</TD>
<TD WIDTH="15%">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
<FONT SIZE="2">
Copy of form of Restricted Stock Agreement &#x2013; Executives (five-year cliff vesting),  effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP" WIDTH="8%" nowrap>
<FONT SIZE="2">
<DIV ALIGN="LEFT">
	10.B
</DIV>
</FONT>
</TD>
<TD WIDTH="15%">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
<FONT SIZE="2">
Copy of form of Restricted Stock Agreement &#x2013; Executives (three-year cliff vesting),  effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP" WIDTH="8%" nowrap>
<FONT SIZE="2">
<DIV ALIGN="LEFT">
	10.C
</DIV>
</FONT>
</TD>
<TD WIDTH="15%">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
<FONT SIZE="2">
Copy of form of Restricted Stock Units Agreement, effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan
</FONT>
</TD>
</TR>
<TR VALIGN="BOTTOM">
<TD VALIGN="TOP" WIDTH="8%" nowrap>
<FONT SIZE="2">
<DIV ALIGN="LEFT">
	10.D
</DIV>
</FONT>
</TD>
<TD WIDTH="15%">
<FONT SIZE="2">
	&nbsp;
</FONT>
</TD>
<TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
<FONT SIZE="2">
Copy of form of Performance Unit Agreement, effective as of March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan
</FONT>
</TD>
</TR></TABLE></CENTER><!-- HTMLFooter START -->
</BODY>
</HTML>
<!-- HTMLFooter END -->
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.A
<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-10.A
<TEXT>
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<HTML>
<HEAD>
<TITLE> EX-10.A </TITLE>
</HEAD>
<BODY TEXT="#000000" BGCOLOR="#FFFFFF" ALINK="#0000FF" HLINK="#FF0000" VLINK="#800080">

<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="center" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>VIAD CORP<BR>
2007 OMNIBUS INCENTIVE PLAN<BR>
RESTRICTED STOCK AGREEMENT &#151; EXECUTIVES<BR>
Effective as of March&nbsp;23, 2011</B></FONT>



<P align="left" style="font-size: 11pt; text-indent: 4%">Shares of Restricted Stock are hereby awarded by Viad Corp (Corporation), a Delaware
corporation, effective <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, to <U><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></U> (Employee) in accordance with the
following terms and conditions:


<P align="left" style="font-size: 11pt; text-indent: 4%">1.&nbsp;<U><B>Share Award.</B></U> The Corporation hereby awards the Employee <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> Shares (Shares)
of Common Stock, par value $1.50 per share (Common Stock) of the Corporation pursuant to the 2007
Viad Corp Omnibus Incentive Plan (Plan), subject to the terms, conditions, and restrictions of such
Plan and as hereinafter set forth.


<P align="left" style="font-size: 11pt; text-indent: 4%">2.&nbsp;<U><B>Restrictions on Transfer and Restriction Period.</B></U> During the period commencing on
the effective date hereof (Commencement Date) and terminating 5&nbsp;years thereafter (Restriction
Period), the Shares may not be sold, assigned, transferred, pledged, or otherwise encumbered by the
Employee, except as hereinafter provided. The Restriction Period shall lapse and full ownership of
Shares will vest at the end of the Restriction Period, subject to forfeiture and repayment pursuant
to paragraph 4.


<P align="left" style="font-size: 11pt">The Board of Directors (Board) shall have the authority, in its discretion, to accelerate the time
at which any or all of the restrictions shall lapse with respect to any Shares, prior to the
expiration of the Restriction Period with respect thereto, or to remove any or all of such
restrictions, whenever the Board may determine that such action is appropriate by reason of change
in applicable tax or other law, or other change in circumstances.


<P align="left" style="font-size: 11pt; text-indent: 4%">3.&nbsp;<U><B>Restrictive Covenants</B></U><B>. </B>Unless a Change of Control (as defined in the Plan) shall
have occurred after the date hereof, in order to better protect the goodwill of the Corporation and
its Affiliates and to prevent the disclosure of the Corporation&#146;s or its Affiliates&#146; trade secrets
and confidential information and thereby help insure the long-term success of the business,
Employee, without prior written consent of the Corporation, will not engage in certain conduct as
outlined in this paragraph 3:


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<B>Non-Competition. </B>During Employee&#146;s employment with the Corporation or any of its
Affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s employment
with the Corporation or any of its Affiliates, Employee will not engage in any activity or provide
any services, whether as a director, manager, supervisor, employee, adviser, agent, consultant,
owner of more than five (5)&nbsp;percent of any enterprise or otherwise, in connection with the
manufacture, development, advertising, promotion, design, or sale of any service or product which
is the same as or similar to or competitive with any services or products of the Corporation or its
Affiliates (including both existing services or products as well as services or products known to
the Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its
Affiliates, to be in development):


<P align="left" style="font-size: 11pt; text-indent: 12%">(i)&nbsp;with respect to which Employee&#146;s work has been directly concerned at any time during the
two (2)&nbsp;years preceding termination of employment with the Corporation or one of its Affiliates, or


<P align="left" style="font-size: 11pt; text-indent: 12%">(ii)&nbsp;with respect to which during that period of time Employee, as a consequence of Employee&#146;s
job performance and duties, acquired knowledge of trade secrets or other confidential information
of the Corporation or its Affiliates. For purposes of the provisions of paragraph 3(a), it shall
be conclusively presumed that Employee has knowledge of information he or she was directly exposed
to through actual receipt or review of memos or documents containing such information, or through
actual attendance at meetings at which such information was discussed or disclosed.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<B>Non-Solicitation of Customers</B>. During Employee&#146;s employment with the Corporation or any
of its affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s
employment with the Corporation, Employee will not on behalf of any Competitor, solicit business
from any Client of the Corporation that Employee serviced during Employee&#146;s employment with the
Corporation (the &#147;Restricted Clients&#148;). &#147;Client&#148; means any individual, person, business or entity
that has consumed, obtained, retained and/or purchased any services or products offered or sold by
the Corporation or any of its Affiliates during Employee&#146;s employment, and any individual, person,
business or entity or that has been solicited by Employee to consume, obtain, retain or purchase
the services or products offered or sold by the Corporation or any of its affiliates. &#147;Competitor&#148;
means any person or organization engaged (or about to become engaged) in research, development,
marketing, selling, or servicing with respect to any product or service which is the same as,
similar to, or competes with any product, process or service of the Corporation or its Affiliates
(including both existing services or products as well as services or products known to the
Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its Affiliates,
to be in development).


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<B>Non-Solicitation of Employees. </B>During Employee&#146;s employment with the Corporation and for
eighteen (18)&nbsp;months immediately following termination of such employment for any reason, Employee
will not, on behalf of himself or herself, or on behalf of any other person, firm, corporation, or
entity, directly or indirectly (a)&nbsp;solicit for employment, or otherwise seek to employ, retain,
divert or take away any of the agents, representatives or employees of the Corporation with whom
Employee had contact or about whom Employee had access to information in the course of Employee&#146;s
employment with the Corporation, (b)&nbsp;or in any other way assist or facilitate any such employment,
solicitation or retention effort.


<P align="left" style="font-size: 11pt; text-indent: 6%">(d)&nbsp;<B>Remedies and Governing Law.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;<B>Injunctive Relief, Damages and Forfeiture. </B>Employee understands and agrees that the
Corporation&#146;s remedy for violation of the restrictions contained in paragraphs (a), (b)&nbsp;and/or (c)
above is <I>not </I>limited to a requirement that Employee repay any awards granted to Employee under the
Plan. Rather, in the event Employee breaches the terms of the restrictive covenants contained in
paragraphs3 (a), 3(b) and/or 3(c) above, the Corporation will be entitled to seek and obtain any or
all of the following remedies against Employee:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;<B>Injunctive Relief. </B>In the event that Employee breaches, or the Corporation reasonably
believes that Employee is about to breach, any of the covenants of paragraphs 3(a), 3(b) and/or
3(c) above, Employee recognizes that the Corporation will suffer immediate and irreparable harm and
that money damages alone will not be adequate to compensate the Corporation or its Affiliates.
Accordingly, Employee agrees that the Corporation will be entitled to temporary, preliminary and/or
permanent injunctive relief enforcing the terms of paragraphs 3(a), 3(b) and/or 3(c) above.


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;<B>Damages. </B>In the event that Employee breaches any of the covenants of paragraphs 3(a),
3(b) and/or 3(c) above, Employee agrees that the Corporation will be entitled to compensatory
damages in an amount necessary to compensate the Corporation for any harm that is not adequately
redressed or prevented by injunctive relief.


<P align="left" style="font-size: 11pt; text-indent: 12%">(3)&nbsp;<B>Forfeiture and Repayment. </B>In the event Employee breaches any of the covenants of
paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees and understands that the Corporation may
require Employee to repay certain awards that have been granted under the Plan, as is more fully
set forth in paragraph 4 below.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;<B>Governing Law. </B>The restrictions set forth in paragraphs 3(a), 3(b) and/or 3(c) will be
governed by, construed, interpreted, and their validity determined, under the law of the State of
Delaware.


<P align="left" style="font-size: 11pt; text-indent: 4%">4.&nbsp;<U><B>Forfeiture and Repayment Provisions.</B></U>


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<U><B>Termination of Employment.</B></U> Except as provided in this paragraph 4, section (a)
and in paragraph 9 below or as otherwise may be determined by the Board, if the Employee ceases to
be an Employee of the Corporation or any of its Affiliates (as defined in the Plan) for any reason,
all Shares which at the time of such termination of employment are subject to the restrictions
imposed by paragraph 2 above shall upon such termination of employment be forfeited and returned to
the Corporation. Except as otherwise specifically determined by the Human Resources Committee in
its absolute discretion on a case by case basis, if the Employee is terminated by the Corporation
or any of its Affiliates for any reason (other than for Cause, as defined below, or for failure to
meet performance expectations, as determined by the Chief Executive Officer of the Corporation), or
if the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
death or total or partial disability, full ownership of the Shares will occur to the extent not
previously earned, upon lapse of the Restriction Period as set forth in paragraph 2, provided in
every case, that Employee, upon request of the Corporation, shall execute a Separation Agreement
and Release in connection with termination of his or her employment, such agreement to be in form
and substance satisfactory to the Corporation in its absolute discretion. As used herein, the term
&#147;Cause&#148; means (1)&nbsp;the conviction of a participant for committing a felony under federal law or the
law of the state in which such action occurred, (2)&nbsp;dishonesty in the course of fulfilling a
participant&#146;s employment duties or (3)&nbsp;willful and deliberate failure on the part of a participant
to perform his employment duties in any material respect, or such other events as will be
determined by the Committee. The Committee will have the sole discretion to determine whether
&#147;Cause&#148; exists, and its determination will be final.


<P align="left" style="font-size: 11pt">If the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
normal or early retirement, full ownership of the Shares will occur upon lapse of the Restriction
Period as set forth in paragraph 2 and dividends will be paid through such period, in each case on
a pro-rata basis, calculated based on the percentage of time such Employee was employed by the
Corporation or any of its Affiliates from the Commencement Date through the date the Employee
ceases to be an employee of the Corporation or any of its Affiliates; provided, however, that full
ownership of the Shares (versus pro rata ownership) will occur upon lapse of such Restriction
Period if the Employee has reached age 60 at the time of retirement and such retirement is at least
2&nbsp;years subsequent to the date of grant, or such retirement is at least 6&nbsp;months subsequent to the
date of grant and Employee has retired due to unforeseen hardship or circumstances beyond the
control of Employee, as reasonably determined by the Human Resources Committee of the Board, in its
absolute discretion.


<P align="left" style="font-size: 11pt">Notwithstanding anything to the contrary herein, no vesting or ownership of Shares shall occur
following termination of employment for any reason unless Employee, upon request of the
Corporation, shall execute a Separation Agreement and Release in connection with such termination
of employment, such agreement to be in form and substance satisfactory to the Corporation in its
absolute discretion.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<U><B>Violations of Paragraph&nbsp;</B><B>3(a)</B><B>, </B><B>3(b)</B><B> and/or 3(c)</B></U><B>.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;In addition to any other remedy at law or in equity, all Shares subject to the
restrictions imposed by paragraph 2 above shall be forfeited and returned to the Corporation, if
Employee engages in any conduct agreed to be avoided pursuant to the provisions of paragraph 3(a),
3(b) and/or 3(c) at any time within eighteen (18)&nbsp;months following the date of Employee&#146;s
termination of employment with the Corporation or any of its Affiliates.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;In addition to any other remedy, at law or in equity, if, at any time within eighteen
(18)&nbsp;months following the date of Employee&#146;s termination of employment with the Corporation or any
of its Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the provisions
of paragraph 3(a), 3(b) and/or 3(c), then all consideration (without regard to tax effects)
received directly or indirectly by Employee from the sale or other disposition of all Shares which
vest during the two (2)&nbsp;year period prior to Employee&#146;s termination from employment shall be paid
by Employee to the Corporation, or such Shares shall be returned to the Corporation. Employee
consents to the deduction from any amounts the Corporation or any of its Affiliates owes to
Employee to the extent of the amounts Employee owes the Corporation hereunder.


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<U><B>Misconduct</B></U><B>. </B>Unless a Change of Control shall have occurred after the date hereof:


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;All consideration (without regard to tax effects) received directly or indirectly by
Employee from the sale or other disposition of the Shares shall be paid by Employee to the
Corporation or such Shares shall be returned to the Corporation, if the Corporation reasonably
determines that during Employee&#146;s employment with the Corporation or any of its Affiliates:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;Employee knowingly participated in misconduct that causes a misstatement of the financial
statements of Viad or any of its Affiliates or misconduct which represents a material violation of
any code of ethics of the Corporation applicable to Employee or of the Always Honest compliance
program or similar program of the Corporation; or


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;Employee was aware of and failed to report, as required by any code of ethics of the
Corporation applicable to Employee or by the Always Honest compliance program or similar program of
the Corporation, misconduct that causes a misstatement of the financial statements of Viad or any
of its Affiliates or misconduct which represents a material knowing violation of any code of ethics
of the Corporation applicable to Employee or of the Always Honest compliance program or similar
program of the Corporation.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;Employee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation under this
paragraph 4(c).


<P align="left" style="font-size: 11pt; text-indent: 6%"><B>(d)&nbsp;</B><U><B>Acts Contrary to Corporation</B></U><B>. </B>Unless a Change of Control shall have occurred
after the date hereof, if the Corporation reasonably determines that at any time within two (2)
years after the lapse of the Restriction Period Employee has acted significantly contrary to the
best interests of the Corporation, including, but not limited to, any direct or indirect
intentional disparagement of the Corporation, then all consideration (without regard to tax
effects) received directly or indirectly by Employee from the sale or other disposition of all
Shares which vest during the two (2)&nbsp;year period prior to the Corporation&#146;s determination shall be
paid by Employee to the Corporation, or such Shares shall be returned to the Corporation. Employee
consents to the deduction from any amounts the Corporation or any of its Affiliates owes to
Employee to the extent of the amounts Employee owes the Corporation under this paragraph 4(d).


<P align="left" style="font-size: 11pt; text-indent: 6%">(e)&nbsp;The Corporation&#146;s reasonable determination required under Sections&nbsp;4(c)(i) and 4(d) shall
be made by the Human Resources Committee of the Corporation&#146;s Board of Directors, in the case of
executive officers of the Corporation, and by the Chief Executive Officer and Corporate Compliance
Officer of the Corporation, in the case of all other officers and employees.


<P align="left" style="font-size: 11pt; text-indent: 4%">5.&nbsp;<U><B>Certificates for the Shares.</B></U> The Corporation shall issue Shares in book entry or
certificated form in the name of the Employee, the number of Shares of which shall equal the amount
of the award specified herein, and shall hold such Shares on deposit for the account of the
Employee until the expiration of the restrictions set forth in paragraph 2 above with respect to
the Shares represented thereby. The Shares, if in certificated form, shall bear the following
legend:


<P align="left" style="margin-left:6%; margin-right:6%; font-size: 11pt">The transferability of this certificate and the Shares of stock
represented hereby are subject to the terms and conditions (including
forfeiture) contained in the 2007 Viad Corp Omnibus Incentive Plan and an
Agreement entered into between the registered owner and Viad Corp. Copies
of such Plan and Agreement are on file with the General Counsel of Viad
Corp, 1850 North Central Avenue, Suite&nbsp;800, Phoenix, Arizona 85004-4545.


<P align="left" style="font-size: 11pt; text-indent: 4%">The Employee agrees that he or she shall execute, at the request of the Corporation, a stock
power covering such award endorsed in blank and that he or she shall promptly deliver such stock
power to the Corporation.


<P align="left" style="font-size: 11pt; text-indent: 4%">6.&nbsp;<U><B>Employee&#146;s Rights.</B></U> Except as otherwise provided herein, the Employee, as owner of
the Shares, shall have all rights of a shareholder, including, but not limited to, the right to
receive all dividends paid on the Shares and the right to vote the Shares.


<P align="left" style="font-size: 11pt; text-indent: 4%">7.&nbsp;<U><B>Expiration of Restriction Period.</B></U> Upon the lapse or expiration of the Restriction
Period with respect to any Shares, the Corporation shall deliver such Shares to the Employee
(reduced to the extent provided in paragraph 4(a) in the event of early or normal retirement)
together with the related stock power, if any, held by the Corporation pursuant to paragraph 5
above. The Shares as to which the Restriction Period shall have lapsed or expired shall be free of
the restrictions referred to in paragraph 2 above and such certificate shall not bear thereafter
the legend provided for in paragraph 5 above.


<P align="left" style="font-size: 11pt; text-indent: 4%">To the extent permissible under applicable tax, securities, and other laws, the Corporation
will permit Employee to satisfy a tax withholding requirement by directing the Corporation to apply
Shares to which Employee is entitled as a result of termination of the Restricted Period with
respect to any Shares of Restricted Stock, in such manner as the Corporation shall choose in its
discretion to satisfy such requirement.


<P align="left" style="font-size: 11pt; text-indent: 4%">8.&nbsp;<U><B>Adjustments for Changes in Capitalization of Corporation.</B></U> In the event of a
change in the Common Stock through stock dividends, stock splits, recapitalization or other changes
in the corporate structure of the Corporation during the Restriction Period, the number of Shares
of Common Stock subject to restrictions as set forth herein shall be appropriately adjusted and the
determination of the Board of Directors of the Corporation as to any such adjustments shall be
final, conclusive and binding upon the Employee. Any Shares of Common Stock or other securities
received, as a result of the foregoing, by the Employee with respect to Shares subject to the
restrictions contained in paragraph 2 above also shall be subject to such restrictions and the
certificate(s) or other instruments, if any, representing or evidencing such Shares or securities
shall be legended and deposited with the Corporation, along with an executed stock power, in the
manner provided in paragraph 5 above.


<P align="left" style="font-size: 11pt; text-indent: 4%">9.&nbsp;<U><B>Effect of Change in Control.</B></U> In the event of a Change in Control (as defined in
the Plan), the restrictions applicable to any Shares awarded hereby shall lapse, and such Shares
shall be free of all restrictions and become fully vested and transferable to the full extent of
the original grant.


<P align="left" style="font-size: 11pt; text-indent: 4%">10.&nbsp;<U><B>Plan and Plan Interpretations as Controlling.</B></U> The Shares hereby awarded and the
terms and conditions herein set forth are subject in all respects to the terms and conditions of
the Plan, which are controlling. The Plan provides that the Human Resources Committee of the
Corporation&#146;s Board of Directors may from time to time make changes therein, interpret it and
establish regulations for the administration thereof. The Employee, by acceptance of this
Agreement, agrees to be bound by said Plan and such Committee actions.


<P align="left" style="font-size: 11pt">Shares may not be issued hereunder, or delivered or redelivered, whenever such issuance, delivery
or redelivery would be contrary to law or the regulations of any governmental authority having
jurisdiction.


<P align="left" style="font-size: 11pt; text-indent: 4%">IN WITNESS WHEREOF, the parties have caused this Restricted Stock Agreement to be duly
executed.

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="17%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="75%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">Dated: <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></TD>
    <TD>&nbsp;</TD>
    <TD colspan="3" valign="top" align="left">VIAD CORP</TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">By:
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><BR></DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">PAUL B. DYKSTRA<BR>
Chairman, President and Chief Executive Officer</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 11pt">ATTEST:


<P align="left" style="font-size: 11pt">General Counsel
<BR>
or Assistant Secretary


<P align="left" style="font-size: 11pt"><B>This Restricted Stock Agreement shall be effective only upon execution by Employee and delivery to
and receipt by the Corporation.</B>


<P align="left" style="font-size: 11pt; text-indent: 23%">ACCEPTED:


<P align="left" style="font-size: 11pt; text-indent: 23%">Employee



<P align="center" style="font-size: 10pt; display: none">




<!-- v.121908 -->
</BODY>

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.B
<SEQUENCE>3
<FILENAME>exhibit2.htm
<DESCRIPTION>EX-10.B
<TEXT>
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<HTML>
<HEAD>
<TITLE> EX-10.B </TITLE>
</HEAD>
<BODY TEXT="#000000" BGCOLOR="#FFFFFF" ALINK="#0000FF" HLINK="#FF0000" VLINK="#800080">

<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="center" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>VIAD CORP<BR>
2007 OMNIBUS INCENTIVE PLAN<BR>
RESTRICTED STOCK AGREEMENT &#151; EXECUTIVES<BR>
Effective as of March&nbsp;23, 2011</B></FONT>



<P align="left" style="font-size: 11pt; text-indent: 4%">Shares of Restricted Stock are hereby awarded by Viad Corp (Corporation), a Delaware
corporation, effective <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, to <U><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></U> (Employee) in accordance with the
following terms and conditions:


<P align="left" style="font-size: 11pt; text-indent: 4%">1.&nbsp;<U><B>Share Award.</B></U> The Corporation hereby awards the Employee <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> Shares (Shares)
of Common Stock, par value $1.50 per share (Common Stock) of the Corporation pursuant to the 2007
Viad Corp Omnibus Incentive Plan (Plan), subject to the terms, conditions, and restrictions of such
Plan and as hereinafter set forth.


<P align="left" style="font-size: 11pt; text-indent: 4%">2.&nbsp;<U><B>Restrictions on Transfer and Restriction Period.</B></U> During the period commencing on
the effective date hereof (Commencement Date) and terminating 3&nbsp;years thereafter (Restriction
Period), the Shares may not be sold, assigned, transferred, pledged, or otherwise encumbered by the
Employee, except as hereinafter provided. The Restriction Period shall lapse and full ownership of
Shares will vest at the end of the Restriction Period, subject to forfeiture and repayment pursuant
to paragraph 4.


<P align="left" style="font-size: 11pt">The Board of Directors (Board) shall have the authority, in its discretion, to accelerate the time
at which any or all of the restrictions shall lapse with respect to any Shares, prior to the
expiration of the Restriction Period with respect thereto, or to remove any or all of such
restrictions, whenever the Board may determine that such action is appropriate by reason of change
in applicable tax or other law, or other change in circumstances.


<P align="left" style="font-size: 11pt; text-indent: 4%">3.&nbsp;<U><B>Restrictive Covenants</B></U><B>. </B>Unless a Change of Control (as defined in the Plan) shall
have occurred after the date hereof, in order to better protect the goodwill of the Corporation and
its Affiliates and to prevent the disclosure of the Corporation&#146;s or its Affiliates&#146; trade secrets
and confidential information and thereby help insure the long-term success of the business,
Employee, without prior written consent of the Corporation, will not engage in certain conduct as
outlined in this paragraph 3:


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<B>Non-Competition. </B>During Employee&#146;s employment with the Corporation or any of its
Affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s employment
with the Corporation or any of its Affiliates, Employee will not engage in any activity or provide
any services, whether as a director, manager, supervisor, employee, adviser, agent, consultant,
owner of more than five (5)&nbsp;percent of any enterprise or otherwise, in connection with the
manufacture, development, advertising, promotion, design, or sale of any service or product which
is the same as or similar to or competitive with any services or products of the Corporation or its
Affiliates (including both existing services or products as well as services or products known to
the Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its
Affiliates, to be in development):


<P align="left" style="font-size: 11pt; text-indent: 12%">(i)&nbsp;with respect to which Employee&#146;s work has been directly concerned at any time during the
two (2)&nbsp;years preceding termination of employment with the Corporation or one of its Affiliates, or


<P align="left" style="font-size: 11pt; text-indent: 12%">(ii)&nbsp;with respect to which during that period of time Employee, as a consequence of Employee&#146;s
job performance and duties, acquired knowledge of trade secrets or other confidential information
of the Corporation or its Affiliates. For purposes of the provisions of paragraph 3(a), it shall
be conclusively presumed that Employee has knowledge of information he or she was directly exposed
to through actual receipt or review of memos or documents containing such information, or through
actual attendance at meetings at which such information was discussed or disclosed.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<B>Non-Solicitation of Customers</B>. During Employee&#146;s employment with the Corporation or any
of its affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s
employment with the Corporation, Employee will not on behalf of any Competitor, solicit business
from any Client of the Corporation that Employee serviced during Employee&#146;s employment with the
Corporation (the &#147;Restricted Clients&#148;). &#147;Client&#148; means any individual, person, business or entity
that has consumed, obtained, retained and/or purchased any services or products offered or sold by
the Corporation or any of its Affiliates during Employee&#146;s employment, and any individual, person,
business or entity or that has been solicited by Employee to consume, obtain, retain or purchase
the services or products offered or sold by the Corporation or any of its affiliates. &#147;Competitor&#148;
means any person or organization engaged (or about to become engaged) in research, development,
marketing, selling, or servicing with respect to any product or service which is the same as,
similar to, or competes with any product, process or service of the Corporation or its Affiliates
(including both existing services or products as well as services or products known to the
Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its Affiliates,
to be in development).


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<B>Non-Solicitation of Employees. </B>During Employee&#146;s employment with the Corporation and for
eighteen (18)&nbsp;months immediately following termination of such employment for any reason, Employee
will not, on behalf of himself or herself, or on behalf of any other person, firm, corporation, or
entity, directly or indirectly (a)&nbsp;solicit for employment, or otherwise seek to employ, retain,
divert or take away any of the agents, representatives or employees of the Corporation with whom
Employee had contact or about whom Employee had access to information in the course of Employee&#146;s
employment with the Corporation, (b)&nbsp;or in any other way assist or facilitate any such employment,
solicitation or retention effort.


<P align="left" style="font-size: 11pt; text-indent: 6%">(d)&nbsp;<B>Remedies and Governing Law.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;<B>Injunctive Relief, Damages and Forfeiture. </B>Employee understands and agrees that the
Corporation&#146;s remedy for violation of the restrictions contained in paragraphs (a), (b)&nbsp;and/or (c)
above is <I>not </I>limited to a requirement that Employee repay any awards granted to Employee under the
Plan. Rather, in the event Employee breaches the terms of the restrictive covenants contained in
paragraphs3 (a), 3(b) and/or 3(c) above, the Corporation will be entitled to seek and obtain any or
all of the following remedies against Employee:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;<B>Injunctive Relief. </B>In the event that Employee breaches, or the Corporation reasonably
believes that Employee is about to breach, any of the covenants of paragraphs 3(a), 3(b) and/or
3(c) above, Employee recognizes that the Corporation will suffer immediate and irreparable harm and
that money damages alone will not be adequate to compensate the Corporation or its Affiliates.
Accordingly, Employee agrees that the Corporation will be entitled to temporary, preliminary and/or
permanent injunctive relief enforcing the terms of paragraphs 3(a), 3(b) and/or 3(c) above.


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;<B>Damages. </B>In the event that Employee breaches any of the covenants of paragraphs 3(a),
3(b) and/or 3(c) above, Employee agrees that the Corporation will be entitled to compensatory
damages in an amount necessary to compensate the Corporation for any harm that is not adequately
redressed or prevented by injunctive relief.


<P align="left" style="font-size: 11pt; text-indent: 12%">(3)&nbsp;<B>Forfeiture and Repayment. </B>In the event Employee breaches any of the covenants of
paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees and understands that the Corporation may
require Employee to repay certain awards that have been granted under the Plan, as is more fully
set forth in paragraph 4 below.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;<B>Governing Law. </B>The restrictions set forth in paragraphs 3(a), 3(b) and/or 3(c) will be
governed by, construed, interpreted, and their validity determined, under the law of the State of
Delaware.


<P align="left" style="font-size: 11pt; text-indent: 4%">4.&nbsp;<U><B>Forfeiture and Repayment Provisions.</B></U>


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<U><B>Termination of Employment.</B></U> Except as provided in this paragraph 4, section (a)
and in paragraph 9 below or as otherwise may be determined by the Board, if the Employee ceases to
be an Employee of the Corporation or any of its Affiliates (as defined in the Plan) for any reason,
all Shares which at the time of such termination of employment are subject to the restrictions
imposed by paragraph 2 above shall upon such termination of employment be forfeited and returned to
the Corporation. Except as otherwise specifically determined by the Human Resources Committee in
its absolute discretion on a case by case basis, if the Employee is terminated by the Corporation
or any of its Affiliates for any reason (other than for Cause, as defined below, or for failure to
meet performance expectations, as determined by the Chief Executive Officer of the Corporation), or
if the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
death or total or partial disability, full ownership of the Shares will occur to the extent not
previously earned, upon lapse of the Restriction Period as set forth in paragraph 2, provided in
every case, that Employee, upon request of the Corporation, shall execute a Separation Agreement
and Release in connection with termination of his or her employment, such agreement to be in form
and substance satisfactory to the Corporation in its absolute discretion. As used herein, the term
&#147;Cause&#148; means (1)&nbsp;the conviction of a participant for committing a felony under federal law or the
law of the state in which such action occurred, (2)&nbsp;dishonesty in the course of fulfilling a
participant&#146;s employment duties or (3)&nbsp;willful and deliberate failure on the part of a participant
to perform his employment duties in any material respect, or such other events as will be
determined by the Committee. The Committee will have the sole discretion to determine whether
&#147;Cause&#148; exists, and its determination will be final.


<P align="left" style="font-size: 11pt">If the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
normal or early retirement, full ownership of the Shares will occur upon lapse of the Restriction
Period as set forth in paragraph 2 and dividends will be paid through such period, in each case on
a pro-rata basis, calculated based on the percentage of time such Employee was employed by the
Corporation or any of its Affiliates from the Commencement Date through the date the Employee
ceases to be an employee of the Corporation or any of its Affiliates; provided, however, that full
ownership of the Shares (versus pro rata ownership) will occur upon lapse of such Restriction
Period if the Employee has reached age 60 at the time of retirement and such retirement is at least
2&nbsp;years subsequent to the date of grant, or such retirement is at least 6&nbsp;months subsequent to the
date of grant and Employee has retired due to unforeseen hardship or circumstances beyond the
control of Employee, as reasonably determined by the Human Resources Committee of the Board, in its
absolute discretion.


<P align="left" style="font-size: 11pt">Notwithstanding anything to the contrary herein, no vesting or ownership of Shares shall occur
following termination of employment for any reason unless Employee, upon request of the
Corporation, shall execute a Separation Agreement and Release in connection with such termination
of employment, such agreement to be in form and substance satisfactory to the Corporation in its
absolute discretion.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<U><B>Violations of Paragraph&nbsp;</B><B>3(a)</B><B>, </B><B>3(b)</B><B> and/or 3(c)</B></U><B>.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;In addition to any other remedy at law or in equity, all Shares subject to the
restrictions imposed by paragraph 2 above shall be forfeited and returned to the Corporation, if
Employee engages in any conduct agreed to be avoided pursuant to the provisions of paragraph 3(a),
3(b) and/or 3(c) at any time within eighteen (18)&nbsp;months following the date of Employee&#146;s
termination of employment with the Corporation or any of its Affiliates.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;In addition to any other remedy, at law or in equity, if, at any time within eighteen
(18)&nbsp;months following the date of Employee&#146;s termination of employment with the Corporation or any
of its Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the provisions
of paragraph 3(a), 3(b) and/or 3(c), then all consideration (without regard to tax effects)
received directly or indirectly by Employee from the sale or other disposition of all Shares which
vest during the two (2)&nbsp;year period prior to Employee&#146;s termination from employment shall be paid
by Employee to the Corporation, or such Shares shall be returned to the Corporation. Employee
consents to the deduction from any amounts the Corporation or any of its Affiliates owes to
Employee to the extent of the amounts Employee owes the Corporation hereunder.


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<U><B>Misconduct</B></U><B>. </B>Unless a Change of Control shall have occurred after the date hereof:


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;All consideration (without regard to tax effects) received directly or indirectly by
Employee from the sale or other disposition of the Shares shall be paid by Employee to the
Corporation or such Shares shall be returned to the Corporation, if the Corporation reasonably
determines that during Employee&#146;s employment with the Corporation or any of its Affiliates:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;Employee knowingly participated in misconduct that causes a misstatement of the financial
statements of Viad or any of its Affiliates or misconduct which represents a material violation of
any code of ethics of the Corporation applicable to Employee or of the Always Honest compliance
program or similar program of the Corporation; or


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;Employee was aware of and failed to report, as required by any code of ethics of the
Corporation applicable to Employee or by the Always Honest compliance program or similar program of
the Corporation, misconduct that causes a misstatement of the financial statements of Viad or any
of its Affiliates or misconduct which represents a material knowing violation of any code of ethics
of the Corporation applicable to Employee or of the Always Honest compliance program or similar
program of the Corporation.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;Employee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation under this
paragraph 4(c).


<P align="left" style="font-size: 11pt; text-indent: 6%"><B>(d)&nbsp;</B><U><B>Acts Contrary to Corporation</B></U><B>. </B>Unless a Change of Control shall have occurred
after the date hereof, if the Corporation reasonably determines that at any time within two (2)
years after the lapse of the Restriction Period Employee has acted significantly contrary to the
best interests of the Corporation, including, but not limited to, any direct or indirect
intentional disparagement of the Corporation, then all consideration (without regard to tax
effects) received directly or indirectly by Employee from the sale or other disposition of all
Shares which vest during the two (2)&nbsp;year period prior to the Corporation&#146;s determination shall be
paid by Employee to the Corporation, or such Shares shall be returned to the Corporation. Employee
consents to the deduction from any amounts the Corporation or any of its Affiliates owes to
Employee to the extent of the amounts Employee owes the Corporation under this paragraph 4(d).


<P align="left" style="font-size: 11pt; text-indent: 6%">(e)&nbsp;The Corporation&#146;s reasonable determination required under Sections&nbsp;4(c)(i) and 4(d) shall
be made by the Human Resources Committee of the Corporation&#146;s Board of Directors, in the case of
executive officers of the Corporation, and by the Chief Executive Officer and Corporate Compliance
Officer of the Corporation, in the case of all other officers and employees.


<P align="left" style="font-size: 11pt; text-indent: 4%">5.&nbsp;<U><B>Certificates for the Shares.</B></U> The Corporation shall issue Shares in book entry or
certificated form in the name of the Employee, the number of Shares of which shall equal the amount
of the award specified herein, and shall hold such Shares on deposit for the account of the
Employee until the expiration of the restrictions set forth in paragraph 2 above with respect to
the Shares represented thereby. The Shares, if in certificated form, shall bear the following
legend:


<P align="left" style="margin-left:6%; margin-right:6%; font-size: 11pt">The transferability of this certificate and the Shares of stock
represented hereby are subject to the terms and conditions (including
forfeiture) contained in the 2007 Viad Corp Omnibus Incentive Plan and an
Agreement entered into between the registered owner and Viad Corp. Copies
of such Plan and Agreement are on file with the General Counsel of Viad
Corp, 1850 North Central Avenue, Suite&nbsp;800, Phoenix, Arizona 85004-4545.


<P align="left" style="font-size: 11pt; text-indent: 4%">The Employee agrees that he or she shall execute, at the request of the Corporation, a stock
power covering such award endorsed in blank and that he or she shall promptly deliver such stock
power to the Corporation.


<P align="left" style="font-size: 11pt; text-indent: 4%">6.&nbsp;<U><B>Employee&#146;s Rights.</B></U> Except as otherwise provided herein, the Employee, as owner of
the Shares, shall have all rights of a shareholder, including, but not limited to, the right to
receive all dividends paid on the Shares and the right to vote the Shares.


<P align="left" style="font-size: 11pt; text-indent: 4%">7.&nbsp;<U><B>Expiration of Restriction Period.</B></U> Upon the lapse or expiration of the Restriction
Period with respect to any Shares, the Corporation shall deliver such Shares to the Employee
(reduced to the extent provided in paragraph 4(a) in the event of early or normal retirement)
together with the related stock power, if any, held by the Corporation pursuant to paragraph 5
above. The Shares as to which the Restriction Period shall have lapsed or expired shall be free of
the restrictions referred to in paragraph 2 above and such certificate shall not bear thereafter
the legend provided for in paragraph 5 above.


<P align="left" style="font-size: 11pt; text-indent: 4%">To the extent permissible under applicable tax, securities, and other laws, the Corporation
will permit Employee to satisfy a tax withholding requirement by directing the Corporation to apply
Shares to which Employee is entitled as a result of termination of the Restricted Period with
respect to any Shares of Restricted Stock, in such manner as the Corporation shall choose in its
discretion to satisfy such requirement.


<P align="left" style="font-size: 11pt; text-indent: 4%">8.&nbsp;<U><B>Adjustments for Changes in Capitalization of Corporation.</B></U> In the event of a
change in the Common Stock through stock dividends, stock splits, recapitalization or other changes
in the corporate structure of the Corporation during the Restriction Period, the number of Shares
of Common Stock subject to restrictions as set forth herein shall be appropriately adjusted and the
determination of the Board of Directors of the Corporation as to any such adjustments shall be
final, conclusive and binding upon the Employee. Any Shares of Common Stock or other securities
received, as a result of the foregoing, by the Employee with respect to Shares subject to the
restrictions contained in paragraph 2 above also shall be subject to such restrictions and the
certificate(s) or other instruments, if any, representing or evidencing such Shares or securities
shall be legended and deposited with the Corporation, along with an executed stock power, in the
manner provided in paragraph 5 above.


<P align="left" style="font-size: 11pt; text-indent: 4%">9.&nbsp;<U><B>Effect of Change in Control.</B></U> In the event of a Change in Control (as defined in
the Plan), the restrictions applicable to any Shares awarded hereby shall lapse, and such Shares
shall be free of all restrictions and become fully vested and transferable to the full extent of
the original grant.


<P align="left" style="font-size: 11pt; text-indent: 4%">10.&nbsp;<U><B>Plan and Plan Interpretations as Controlling.</B></U> The Shares hereby awarded and the
terms and conditions herein set forth are subject in all respects to the terms and conditions of
the Plan, which are controlling. The Plan provides that the Human Resources Committee of the
Corporation&#146;s Board of Directors may from time to time make changes therein, interpret it and
establish regulations for the administration thereof. The Employee, by acceptance of this
Agreement, agrees to be bound by said Plan and such Committee actions.


<P align="left" style="font-size: 11pt">Shares may not be issued hereunder, or delivered or redelivered, whenever such issuance, delivery
or redelivery would be contrary to law or the regulations of any governmental authority having
jurisdiction.


<P align="left" style="font-size: 11pt; text-indent: 4%">IN WITNESS WHEREOF, the parties have caused this Restricted Stock Agreement to be duly
executed.

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="17%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="75%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">Dated: <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></TD>
    <TD>&nbsp;</TD>
    <TD colspan="3" valign="top" align="left">VIAD CORP</TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">By:
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><BR></DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">PAUL B. DYKSTRA<BR>
Chairman, President and Chief Executive Officer</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 11pt">ATTEST:


<P align="left" style="font-size: 11pt">General Counsel
<BR>
or Assistant Secretary


<P align="left" style="font-size: 11pt"><B>This Restricted Stock Agreement shall be effective only upon execution by Employee and delivery to
and receipt by the Corporation.</B>


<P align="left" style="font-size: 11pt; text-indent: 23%">ACCEPTED:


<P align="left" style="font-size: 11pt; text-indent: 23%">Employee



<P align="center" style="font-size: 10pt; display: none">




<!-- v.121908 -->
</BODY>

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.C
<SEQUENCE>4
<FILENAME>exhibit3.htm
<DESCRIPTION>EX-10.C
<TEXT>
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<HTML>
<HEAD>
<TITLE> EX-10.C </TITLE>
</HEAD>
<BODY TEXT="#000000" BGCOLOR="#FFFFFF" ALINK="#0000FF" HLINK="#FF0000" VLINK="#800080">

<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="center" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>VIAD CORP<BR>
2007 OMNIBUS INCENTIVE PLAN<BR>
RESTRICTED STOCK UNITS AGREEMENT<BR>
Effective as of March&nbsp;23, 2011</B></FONT>



<P align="left" style="font-size: 11pt; text-indent: 4%">Restricted Stock Units (Units) are hereby awarded by Viad Corp (Corporation), a Delaware
corporation, effective <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, to <U><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></U> (Employee) in accordance with the
following terms and conditions:


<P align="left" style="font-size: 11pt; text-indent: 4%">1.&nbsp;<U><B>Unit Award.</B></U> The Corporation hereby awards the Employee <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> Units pursuant to
the 2007 Viad Corp Omnibus Incentive Plan (Plan), subject to the terms, conditions, and
restrictions of such Plan and as hereinafter set forth.


<P align="left" style="font-size: 11pt; text-indent: 4%">2.&nbsp;<U><B>Restrictions on Transfer and Restriction Period.</B></U> During the period commencing on
the effective date hereof (Commencement Date) and terminating 3&nbsp;years thereafter (Restriction
Period), the Units may not be sold, assigned, transferred, pledged, or otherwise encumbered by the
Employee, except as hereinafter provided. The Restriction Period shall lapse and full ownership of
Units will vest at the end of the Restriction Period, subject to forfeiture and repayment pursuant
to paragraph 4.


<P align="left" style="font-size: 11pt">The Board of Directors (Board) shall have the authority, in its discretion, to accelerate the time
at which any or all of the restrictions shall lapse with respect to any Units, prior to the
expiration of the Restriction Period with respect thereto, or to remove any or all of such
restrictions, whenever the Board may determine that such action is appropriate by reason of change
in applicable tax or other law, or other change in circumstances.


<P align="left" style="font-size: 11pt; text-indent: 4%">3.&nbsp;<U><B>Restrictive Covenants</B></U><B>. </B>Unless a Change of Control (as defined in the Plan) shall
have occurred after the date hereof, in order to better protect the goodwill of the Corporation and
its Affiliates and to prevent the disclosure of the Corporation&#146;s or its Affiliates&#146; trade secrets
and confidential information and thereby help insure the long-term success of the business,
Employee, without prior written consent of the Corporation, will not engage in certain conduct as
outlined in this paragraph 3:


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<B>Non-Competition. </B>During Employee&#146;s employment with the Corporation or any of its
Affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s employment
with the Corporation or any of its Affiliates, Employee will not engage in any activity or provide
any services, whether as a director, manager, supervisor, employee, adviser, agent, consultant,
owner of more than five (5)&nbsp;percent of any enterprise or otherwise, in connection with the
manufacture, development, advertising, promotion, design, or sale of any service or product which
is the same as or similar to or competitive with any services or products of the Corporation or its
Affiliates (including both existing services or products as well as services or products known to
the Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its
Affiliates, to be in development):


<P align="left" style="font-size: 11pt; text-indent: 12%">(i)&nbsp;with respect to which Employee&#146;s work has been directly concerned at any time during the
two (2)&nbsp;years preceding termination of employment with the Corporation or one of its Affiliates, or


<P align="left" style="font-size: 11pt; text-indent: 12%">(ii)&nbsp;with respect to which during that period of time Employee, as a consequence of Employee&#146;s
job performance and duties, acquired knowledge of trade secrets or other confidential information
of the Corporation or its Affiliates. For purposes of the provisions of paragraph 3(a), it shall
be conclusively presumed that Employee has knowledge of information he or she was directly exposed
to through actual receipt or review of memos or documents containing such information, or through
actual attendance at meetings at which such information was discussed or disclosed.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<B>Non-Solicitation of Customers</B>. During Employee&#146;s employment with the Corporation or any
of its affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s
employment with the Corporation, Employee will not on behalf of any Competitor, solicit business
from any Client of the Corporation that Employee serviced during Employee&#146;s employment with the
Corporation (the &#147;Restricted Clients&#148;). &#147;Client&#148; means any individual, person, business or entity
that has consumed, obtained, retained and/or purchased any services or products offered or sold by
the Corporation or any of its Affiliates during Employee&#146;s employment, and any individual, person,
business or entity or that has been solicited by Employee to consume, obtain, retain or purchase
the services or products offered or sold by the Corporation or any of its affiliates. &#147;Competitor&#148;
means any person or organization engaged (or about to become engaged) in research, development,
marketing, selling, or servicing with respect to any product or service which is the same as,
similar to, or competes with any product, process or service of the Corporation or its Affiliates
(including both existing services or products as well as services or products known to the
Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its Affiliates,
to be in development).


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<B>Non-Solicitation of Employees. </B>During Employee&#146;s employment with the Corporation and for
eighteen (18)&nbsp;months immediately following termination of such employment for any reason, Employee
will not, on behalf of himself or herself, or on behalf of any other person, firm, corporation, or
entity, directly or indirectly (a)&nbsp;solicit for employment, or otherwise seek to employ, retain,
divert or take away any of the agents, representatives or employees of the Corporation with whom
Employee had contact or about whom Employee had access to information in the course of Employee&#146;s
employment with the Corporation, (b)&nbsp;or in any other way assist or facilitate any such employment,
solicitation or retention effort.


<P align="left" style="font-size: 11pt; text-indent: 6%">(d)&nbsp;<B>Remedies and Governing Law.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;<B>Injunctive Relief, Damages and Forfeiture. </B>Employee understands and agrees that the
Corporation&#146;s remedy for violation of the restrictions contained in paragraphs (a), (b)&nbsp;and/or (c)
above is <I>not </I>limited to a requirement that Employee repay any awards granted to Employee under the
Plan. Rather, in the event Employee breaches the terms of the restrictive covenants contained in
paragraphs3 (a), 3(b) and/or 3(c) above, the Corporation will be entitled to seek and obtain any or
all of the following remedies against Employee:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;<B>Injunctive Relief. </B>In the event that Employee breaches, or the Corporation reasonably
believes that Employee is about to breach, any of the covenants of paragraphs 3(a), 3(b) and/or
3(c) above, Employee recognizes that the Corporation will suffer immediate and irreparable harm and
that money damages alone will not be adequate to compensate the Corporation or its Affiliates.
Accordingly, Employee agrees that the Corporation will be entitled to temporary, preliminary and/or
permanent injunctive relief enforcing the terms of paragraphs 3(a), 3(b) and/or 3(c) above.


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;<B>Damages. </B>In the event that Employee breaches any of the covenants of paragraphs 3(a),
3(b) and/or 3(c) above, Employee agrees that the Corporation will be entitled to compensatory
damages in an amount necessary to compensate the Corporation for any harm that is not adequately
redressed or prevented by injunctive relief.


<P align="left" style="font-size: 11pt; text-indent: 12%">(3)&nbsp;<B>Forfeiture and Repayment. </B>In the event Employee breaches any of the covenants of
paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees and understands that the Corporation may
require Employee to repay certain awards that have been granted under the Plan, as is more fully
set forth in paragraph 4 below.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;<B>Governing Law. </B>The restrictions set forth in paragraphs 3(a), 3(b) and/or 3(c) will be
governed by, construed, interpreted, and their validity determined, under the law of the State of
Delaware.


<P align="left" style="font-size: 11pt; text-indent: 4%">4.&nbsp;<U><B>Forfeiture and Repayment Provisions.</B></U>


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<U><B>Termination of Employment.</B></U> Except as provided in this paragraph 4, section (a)
and in paragraph 9 below or as otherwise may be determined by the Board, if the Employee ceases to
be an Employee of the Corporation or any of its Affiliates (as defined in the Plan) for any reason,
all Units which at the time of such termination of employment are subject to the restrictions
imposed by paragraph 2 above shall upon such termination of employment be forfeited and returned to
the Corporation. Except as otherwise specifically determined by the Human Resources Committee in
its absolute discretion on a case by case basis, if the Employee is terminated by the Corporation
or any of its Affiliates for any reason (other than for Cause, as defined below, or for failure to
meet performance expectations, as determined by the Chief Executive Officer of the Corporation), or
if the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
death or total or partial disability, full ownership of the Units will occur to the extent not
previously earned, upon lapse of the Restriction Period as set forth in paragraph 2, provided in
every case, that Employee, upon request of the Corporation, shall execute a Separation Agreement
and Release in connection with termination of his or her employment, such agreement to be in form
and substance satisfactory to the Corporation in its absolute discretion. As used herein, the term
&#147;Cause&#148; means (1)&nbsp;the conviction of a participant for committing a felony under federal law or the
law of the state in which such action occurred, (2)&nbsp;dishonesty in the course of fulfilling a
participant&#146;s employment duties or (3)&nbsp;willful and deliberate failure on the part of a participant
to perform his employment duties in any material respect, or such other events as will be
determined by the Committee. The Committee will have the sole discretion to determine whether
&#147;Cause&#148; exists, and its determination will be final.


<P align="left" style="font-size: 11pt">If the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
normal or early retirement, full ownership of the Units will occur upon lapse of the Restriction
Period as set forth in paragraph 2 and dividend equivalents will be paid through such period, in
each case on a pro-rata basis, calculated based on the percentage of time such Employee was
employed by the Corporation or any of its Affiliates from the Commencement Date through the date
the Employee ceases to be an employee of the Corporation or any of its Affiliates; provided,
however, that full ownership of the Units (versus pro rata ownership) will occur upon lapse of such
Restriction Period if the Employee has reached age 60 at the time of retirement and such retirement
is at least 2&nbsp;years subsequent to the date of grant, or such retirement is at least 6&nbsp;months
subsequent to the date of grant and Employee has retired due to unforeseen hardship or
circumstances beyond the control of Employee, as reasonably determined by the Human Resources
Committee of the Board, in its absolute discretion.


<P align="left" style="font-size: 11pt">Notwithstanding anything to the contrary herein, no vesting or ownership of Units shall occur
following termination of employment for any reason unless Employee, upon request of the
Corporation, shall execute a Separation Agreement and Release in connection with such termination
of employment, such agreement to be in form and substance satisfactory to the Corporation in its
absolute discretion.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<U><B>Violations of Paragraph&nbsp;</B><B>3(a)</B><B>, </B><B>3(b)</B><B> and/or 3(c)</B></U><B>.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;In addition to any other remedy at law or in equity, all Units subject to the restrictions
imposed by paragraph 2 above shall be forfeited and returned to the Corporation, if Employee
engages in any conduct agreed to be avoided pursuant to the provisions of paragraph 3(a), 3(b)
and/or 3(c) at any time within eighteen (18)&nbsp;months following the date of Employee&#146;s termination of
employment with the Corporation or any of its Affiliates.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;In addition to any other remedy, at law or in equity, if, at any time within eighteen
(18)&nbsp;months following the date of Employee&#146;s termination of employment with the Corporation or any
of its Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the provisions
of paragraph 3(a), 3(b) and/or 3(c), then all payments (without regard to tax effects) received
directly or indirectly by Employee with respect to the Units which vest during the two (2)&nbsp;year
period prior to Employee&#146;s termination from employment shall be paid by Employee to the
Corporation. Employee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation hereunder.


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<U><B>Misconduct</B></U><B>. </B>Unless a Change of Control shall have occurred after the date hereof:


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;All payments (without regard to tax effects) received directly or indirectly by Employee
with respect to the Units shall be paid by Employee to the Corporation, if the Corporation
reasonably determines that during Employee&#146;s employment with the Corporation or any of its
Affiliates:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;Employee knowingly participated in misconduct that causes a misstatement of the financial
statements of Viad or any of its Affiliates or misconduct which represents a material violation of
any code of ethics of the Corporation applicable to Employee or of the Always Honest compliance
program or similar program of the Corporation; or


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;Employee was aware of and failed to report, as required by any code of ethics of the
Corporation applicable to Employee or by the Always Honest compliance program or similar program of
the Corporation, misconduct that causes a misstatement of the financial statements of Viad or any
of its Affiliates or misconduct which represents a material knowing violation of any code of ethics
of the Corporation applicable to Employee or of the Always Honest compliance program or similar
program of the Corporation.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;Employee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation under this
paragraph 4(c).


<P align="left" style="font-size: 11pt; text-indent: 6%"><B>(d)&nbsp;</B><U><B>Acts Contrary to Corporation</B></U><B>. </B>Unless a Change of Control shall have occurred
after the date hereof, if the Corporation reasonably determines that at any time within two (2)
years after the lapse of the Restriction Period Employee has acted significantly contrary to the
best interests of the Corporation, including, but not limited to, any direct or indirect
intentional disparagement of the Corporation, then all payments (without regard to tax effects)
received directly or indirectly by Employee with respect to the Units which vest during the two (2)
year period prior to the Corporation&#146;s determination shall be paid by Employee to the Corporation.
Employee consents to the deduction from any amounts the Corporation or any of its Affiliates owes
to Employee to the extent of the amounts Employee owes the Corporation under this paragraph 4(d).


<P align="left" style="font-size: 11pt; text-indent: 6%">(e)&nbsp;The Corporation&#146;s reasonable determination required under Sections&nbsp;4(c)(i) and 4(d) shall
be made by the Human Resources Committee of the Corporation&#146;s Board of Directors, in the case of
executive officers of the Corporation, and by the Chief Executive Officer and Corporate Compliance
Officer of the Corporation, in the case of all other officers and employees.


<P align="left" style="font-size: 11pt; text-indent: 4%">5.&nbsp;<U><B>Employee&#146;s Rights.</B></U> Except as otherwise provided herein, the Employee, as owner of
the Units, shall have rights which are equivalent in all material respects to rights granted to a
holder of Restricted Stock of the Corporation, except that the Units will not have voting or other
rights uniquely associated with common stock, and the Employee will receive dividend equivalents
rather than dividends.


<P align="left" style="font-size: 11pt; text-indent: 4%">6.&nbsp;<U><B>Expiration of Restriction Period.</B></U> Upon the lapse or expiration of the Restriction
Period with respect to any Units, the Corporation shall promptly pay Employee the cash value of
such units, such value to be calculated on the basis of the value of Viad common stock on the date
that the Restriction Period lapses or expires (reduced to the extent provided in paragraph 4(a) in
the event of early or normal retirement).


<P align="left" style="font-size: 11pt; text-indent: 4%">To the extent permissible under applicable tax, securities, and other laws, the Corporation
will permit Employee to satisfy a tax withholding requirement by directing the Corporation to apply
Units to which Employee is entitled as a result of termination of the Restricted Period with
respect to any Units of Restricted Stock, in such manner as the Corporation shall choose in its
discretion to satisfy such requirement.


<P align="left" style="font-size: 11pt; text-indent: 4%">7.&nbsp;<U><B>Adjustments for Changes in Capitalization of Corporation.</B></U> In the event of a
change in the Common Stock through stock dividends, stock splits, recapitalization or other changes
in the corporate structure of the Corporation during the Restriction Period, the number of Units
subject to restrictions as set forth herein shall be appropriately adjusted and the determination
of the Board of Directors of the Corporation as to any such adjustments shall be final, conclusive
and binding upon the Employee. Any Units or other securities received, as a result of the
foregoing, by the Employee with respect to Units subject to the restrictions contained in paragraph
2 above also shall be subject to such restrictions.


<P align="left" style="font-size: 11pt; text-indent: 4%">8.&nbsp;<U><B>Effect of Change in Control.</B></U> In the event of a Change in Control (as defined in
the Plan), the Restriction Period shall lapse and the Units shall be free of all restrictions and
become fully vested and transferable to the full extent of the original grant.


<P align="left" style="font-size: 11pt; text-indent: 4%">9.&nbsp;<U><B>Plan and Plan Interpretations as Controlling.</B></U> The Units hereby awarded and the
terms and conditions herein set forth are subject in all respects to the terms and conditions of
the Plan, which are controlling. The Plan provides that the Human Resources Committee of the
Corporation&#146;s Board of Directors may from time to time make changes therein, interpret it and
establish regulations for the administration thereof. The Employee, by acceptance of this
Agreement, agrees to be bound by said Plan and such Committee actions.


<P align="left" style="font-size: 11pt">Units may not be issued hereunder, or delivered or redelivered, whenever such issuance, delivery or
redelivery would be contrary to law or the regulations of any governmental authority having
jurisdiction.


<P align="left" style="font-size: 11pt; text-indent: 4%">10.&nbsp;<U><B>Compliance with or exemption from Code Section&nbsp;409A.</B></U> Notwithstanding any other
term of this Agreement to the contrary, this Agreement is intended to satisfy or otherwise be
exempt from the requirements of Section&nbsp;409A. To the extent that any payment pursuant to this
Agreement is or becomes subject to Section&nbsp;409A of the Internal Revenue Code it shall be paid in
accordance with the requirements of Section&nbsp;409A and no deferral or acceleration of payment
inconsistent with Section&nbsp;409A shall be permitted. Any payment subject to Section&nbsp;409A due to a
separation from service shall be delayed for a six month period if payable to a &#147;Key Employee&#148; (as
defined below). Payments made upon lapse of a substantial risk of forfeiture herein shall be made
within the two and one-half month period following the taxable year of the Corporation in which the
amount was no longer subject to a substantial risk of forfeiture and an Employee shall have no
ability to designate the taxable year of payment. Payments made due to a Change in Control shall be
made within 30&nbsp;days of the Change in Control and the Employee shall have no discretion to designate
the taxable year of receipt. To the extent that any provision of this Agreement fails to satisfy
the requirements of, or be exempt from Section&nbsp;409A, the provision shall be automatically modified
in a manner that, in the good faith opinion of the Corporation, brings the provision into
compliance with Section&nbsp;409A while preserving as closely as possible the original intent of this
Agreement. &#147;Key Employee&#148; means an Executive considered a key employee for the 12-month period
commencing on April 1st of the year following the 12-month period ending on December&nbsp;31st of the
preceding year during which the Executive met the requirements of Internal Revenue Code Section&nbsp;416
as applied under Section&nbsp;409A.


<P align="left" style="font-size: 11pt; text-indent: 4%">IN WITNESS WHEREOF, the parties have caused this Restricted Stock Units Agreement to be duly
executed.

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="18%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="74%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">Dated: <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 200<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></TD>
    <TD>&nbsp;</TD>
    <TD colspan="3" valign="top" align="left">VIAD CORP</TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">By:
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><BR></DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">PAUL B. DYKSTRA<BR>
Chairman, President and Chief Executive Officer</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 11pt">ATTEST:


<P align="left" style="font-size: 11pt">General Counsel
<BR>
or Assistant Secretary


<P align="left" style="font-size: 11pt"><B>This Restricted Stock Units Agreement shall be effective only upon execution by Employee and
delivery to and receipt by the Corporation.</B>


<P align="left" style="font-size: 11pt; text-indent: 23%">ACCEPTED:


<P align="left" style="font-size: 11pt; text-indent: 23%">Employee



<P align="center" style="font-size: 10pt; display: none">




<!-- v.121908 -->
</BODY>

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.D
<SEQUENCE>5
<FILENAME>exhibit4.htm
<DESCRIPTION>EX-10.D
<TEXT>
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<HTML>
<HEAD>
<TITLE> EX-10.D </TITLE>
</HEAD>
<BODY TEXT="#000000" BGCOLOR="#FFFFFF" ALINK="#0000FF" HLINK="#FF0000" VLINK="#800080">

<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="center" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>VIAD CORP<BR>
2007 OMNIBUS INCENTIVE PLAN<BR>
PERFORMANCE UNIT AGREEMENT<BR>
Effective as of March&nbsp;23, 2011</B></FONT>



<P align="left" style="font-size: 11pt; text-indent: 4%">Performance Units are hereby awarded by Viad Corp (Corporation), a Delaware corporation,
effective <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, to <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> (Employee) in accordance with the following terms and
conditions:


<P align="left" style="font-size: 11pt; text-indent: 4%">1.&nbsp;<U><B>Award.</B></U> The Corporation hereby awards the Employee <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> Performance Units
pursuant to the 2007 Viad Corp Omnibus Incentive Plan (Plan), subject to the terms, conditions, and
restrictions of such Plan and as hereinafter set forth.


<P align="left" style="font-size: 11pt; text-indent: 4%">2.&nbsp;<U><B>Restrictions on Transfer and Performance Period.</B></U> The Performance Units may not be
assigned, transferred, pledged, or otherwise encumbered by the Employee, except in the event of the
Participant&#146;s death, by will or the laws of descent and distribution.


<P align="left" style="font-size: 11pt">The Performance Period for the Units is for a three-year period beginning January&nbsp;1, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> and
ending December&nbsp;31, 2<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>.


<P align="left" style="font-size: 11pt">The Board of Directors (Board) shall have the authority, in its discretion, to truncate the
Performance Period prior to the expiration of the Performance Period with respect thereto, whenever
the Board may determine that such action is appropriate by reason of change in applicable tax or
other law, or other change in circumstances.


<P align="left" style="font-size: 11pt; text-indent: 4%">3.&nbsp;<U><B>Restrictive Covenants</B></U><B>. </B>Unless a Change of Control (as defined in the Plan) shall
have occurred after the date hereof, in order to better protect the goodwill of the Corporation and
its Affiliates and to prevent the disclosure of the Corporation&#146;s or its Affiliates&#146; trade secrets
and confidential information and thereby help insure the long-term success of the business,
Employee, without prior written consent of the Corporation, will not engage in certain conduct as
outlined in this paragraph 3:


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<B>Non-Competition. </B>During Employee&#146;s employment with the Corporation or any of its
Affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s employment
with the Corporation or any of its Affiliates, Employee will not engage in any activity or provide
any services, whether as a director, manager, supervisor, employee, adviser, agent, consultant,
owner of more than five (5)&nbsp;percent of any enterprise or otherwise, in connection with the
manufacture, development, advertising, promotion, design, or sale of any service or product which
is the same as or similar to or competitive with any services or products of the Corporation or its
Affiliates (including both existing services or products as well as services or products known to
the Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its
Affiliates, to be in development):


<P align="left" style="font-size: 11pt; text-indent: 12%">(i)&nbsp;with respect to which Employee&#146;s work has been directly concerned at any time during the
two (2)&nbsp;years preceding termination of employment with the Corporation or one of its Affiliates, or


<P align="left" style="font-size: 11pt; text-indent: 12%">(ii)&nbsp;with respect to which during that period of time Employee, as a consequence of Employee&#146;s
job performance and duties, acquired knowledge of trade secrets or other confidential information
of the Corporation or its Affiliates. For purposes of the provisions of paragraph 3(a), it shall
be conclusively presumed that Employee has knowledge of information he or she was directly exposed
to through actual receipt or review of memos or documents containing such information, or through
actual attendance at meetings at which such information was discussed or disclosed.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<B>Non-Solicitation of Customers</B>. During Employee&#146;s employment with the Corporation or any
of its affiliates, and for a period of eighteen (18)&nbsp;months following termination of Employee&#146;s
employment with the Corporation, Employee will not on behalf of any Competitor, solicit business
from any Client of the Corporation that Employee serviced during Employee&#146;s employment with the
Corporation (the &#147;Restricted Clients&#148;). &#147;Client&#148; means any individual, person, business or entity
that has consumed, obtained, retained and/or purchased any services or products offered or sold by
the Corporation or any of its Affiliates during Employee&#146;s employment, and any individual, person,
business or entity or that has been solicited by Employee to consume, obtain, retain or purchase
the services or products offered or sold by the Corporation or any of its affiliates. &#147;Competitor&#148;
means any person or organization engaged (or about to become engaged) in research, development,
marketing, selling, or servicing with respect to any product or service which is the same as,
similar to, or competes with any product, process or service of the Corporation or its Affiliates
(including both existing services or products as well as services or products known to the
Employee, as a consequence of Employee&#146;s employment with the Corporation or one of its Affiliates,
to be in development).


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<B>Non-Solicitation of Employees. </B>During Employee&#146;s employment with the Corporation and for
eighteen (18)&nbsp;months immediately following termination of such employment for any reason, Employee
will not, on behalf of himself or herself, or on behalf of any other person, firm, corporation, or
entity, directly or indirectly (a)&nbsp;solicit for employment, or otherwise seek to employ, retain,
divert or take away any of the agents, representatives or employees of the Corporation with whom
Employee had contact or about whom Employee had access to information in the course of Employee&#146;s
employment with the Corporation, (b)&nbsp;or in any other way assist or facilitate any such employment,
solicitation or retention effort.


<P align="left" style="font-size: 11pt; text-indent: 6%">(d)&nbsp;<B>Remedies and Governing Law</B>


<P align="left" style="font-size: 11pt; text-indent: 12%">(i)&nbsp;<B>Injunctive Relief, Damages and Forfeiture. </B>Employee understands and agrees that the
Corporation&#146;s remedy for violation of the restrictions contained in paragraphs 3(a), 3(b) and/or
3(c) above is <I>not </I>limited to a requirement that Employee repay any awards granted to Employee under
the Plan. Rather, in the event Employee breaches the terms of the restrictive covenants contained
in paragraphs 3(a), 3(b) and/or 3(c) above, the Corporation will be entitled to seek and obtain any
or all of the following remedies against Employee:


<P align="left" style="font-size: 11pt; text-indent: 15%">(1)&nbsp;<B>Injunctive Relief. </B>In the event that Employee breaches, or the Corporation reasonably
believes that Employee is about to breach, any of the covenants of paragraphs 3(a), 3(b) and/or
3(c) above, Employee recognizes that the Corporation will suffer immediate and irreparable harm and
that money damages alone will not be adequate to compensate the Corporation or its Affiliates.
Accordingly, Employee agrees that the Corporation will be entitled to temporary, preliminary and/or
permanent injunctive relief enforcing the terms of paragraphs 3(a), 3(b) and/or 3(c) above.


<P align="left" style="font-size: 11pt; text-indent: 15%">(2)&nbsp;<B>Damages. </B>In the event that Employee breaches any of the covenants of paragraphs 3(a),
3(b) and/or 3(c) above, Employee agrees that the Corporation will be entitled to compensatory
damages in an amount necessary to compensate the Corporation for any harm that is not adequately
redressed or prevented by injunctive relief.


<P align="left" style="font-size: 11pt; text-indent: 15%">(3)&nbsp;<B>Forfeiture and Repayment. </B>In the event Employee breaches any of the covenants of
paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees and understands that the Corporation may
require Employee to repay certain awards that have been granted under the Plan, as is more fully
set forth in paragraph 4 below.


<P align="left" style="font-size: 11pt; text-indent: 12%">(ii)&nbsp;<B>Governing Law. </B>The restrictions set forth in paragraphs 3(a), 3(b) and/or 3(c) will be
governed by, construed, interpreted, and their validity determined, under the law of the State of
Delaware.


<P align="left" style="font-size: 11pt; text-indent: 4%">4.&nbsp;<U><B>Forfeiture and Repayment Provisions.</B></U>


<P align="left" style="font-size: 11pt; text-indent: 6%">(a)&nbsp;<U><B>Termination of Employment.</B></U> Except as provided in this paragraph 4(a) and in
paragraph 5 below or as otherwise may be determined by the Board, if the Employee ceases to be an
Employee of the Corporation or any of its Affiliates (as defined in the Plan) for any reason prior
to the completion of the Performance Period, all Performance Units shall upon such termination of
employment be forfeited and returned to the Corporation. Except as otherwise specifically
determined by the Human Resources Committee in its absolute discretion on a case by case basis, if
the Employee is terminated by the Corporation or any of its Affiliates for any reason prior to the
completion of the Performance Period (other than for Cause, as defined below, or for failure to
meet performance expectations, as determined by the Chief Executive Officer of the Corporation), or
if the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
death or total or partial disability prior to the completion of the Performance Period, full
ownership of the earned Performance Units will occur to the extent not previously earned at the end
of the Performance Period. As used herein, the term &#147;Cause&#148; means (1)&nbsp;the conviction of a
participant for committing a felony under federal law or the law of the state in which such action
occurred, (2)&nbsp;dishonesty in the course of fulfilling a participant&#146;s employment duties or (3)
willful and deliberate failure on the part of a participant to perform his employment duties in any
material respect, or such other events as will be determined by the Committee. The Committee will
have the sole discretion to determine whether &#147;Cause&#148; exists, and its determination will be final.


<P align="left" style="font-size: 11pt">If the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
normal or early retirement, full ownership of the earned Performance Units will occur at the end of
the Performance Period, in each case on a pro rata basis, calculated based on the percentage of
time such Employee was employed by the Corporation or any of its Affiliates from the beginning of
the Performance Period through the date the Employee ceases to be an employee of the Corporation or
any of its Affiliates; provided, however, that full ownership of the earned Performance Units
(versus pro rata ownership) will occur at the end of such Performance Period if the Employee has
reached age 60 at the time of retirement and such retirement is at least 18&nbsp;months subsequent to
the date of grant of the Award.


<P align="left" style="font-size: 11pt">Notwithstanding anything to the contrary herein, no vesting or ownership of Performance Units shall
occur following termination of employment for any reason unless Employee, upon request of the
Corporation, shall execute a Separation Agreement and Release in connection with such termination
of employment, such agreement to be in form and substance satisfactory to the Corporation in its
absolute discretion.


<P align="left" style="font-size: 11pt; text-indent: 6%">(b)&nbsp;<U><B>Violations of Paragraph&nbsp;</B><B>3(a)</B><B>, </B><B>3(b)</B><B> and/or 3(c)</B></U><B>.</B>


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;In addition to any other remedy, at law or in equity, all Performance Units subject to the
restrictions imposed by paragraph&nbsp;2 above shall be forfeited and returned to the Corporation, if
Employee engages in any conduct agreed to be avoided pursuant to the provisions of paragraph 3(a),
3(b) and/or 3(c) at any time within eighteen (18)&nbsp;months following the date of Employee&#146;s
termination of employment with the Corporation or any of its Affiliates.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;In addition to any other remedy, at law or in equity, if, at any time within eighteen
(18)&nbsp;months following the date of Employee&#146;s termination of employment with the Corporation or any
of its Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the provisions
of paragraph 3(a), 3(b) and/or 3(c), then all payments (without regard to tax effects) received
directly or indirectly by Employee with respect to all Performance Units which are earned during
the two (2)&nbsp;year period prior to Employee&#146;s termination from employment shall be returned by
Employee to the Corporation. Employee consents to the deduction from any amounts the Corporation
or any of its Affiliates owes to Employee to the extent of the amounts Employee owes the
Corporation hereunder.


<P align="left" style="font-size: 11pt; text-indent: 6%">(c)&nbsp;<U><B>Misconduct</B></U><B>. </B>Unless a Change of Control shall have occurred after the date hereof:


<P align="left" style="font-size: 11pt; text-indent: 8%">(i)&nbsp;All payments (without regard to tax effects) received directly or indirectly by Employee
with respect to the Performance Units shall be returned by Employee to the Corporation, if the
Corporation reasonably determines that during Employee&#146;s employment with the Corporation or any of
its Affiliates:


<P align="left" style="font-size: 11pt; text-indent: 12%">(1)&nbsp;Employee knowingly participated in misconduct that causes a misstatement of the financial
statements of Viad or any of its Affiliates or misconduct which represents a material violation of
any code of ethics of the Corporation applicable to Employee or of the Always Honest compliance
program or similar program of the Corporation; or


<P align="left" style="font-size: 11pt; text-indent: 12%">(2)&nbsp;Employee was aware of and failed to report, as required by any code of ethics of the
Corporation applicable to Employee or by the Always Honest compliance program or similar program of
the Corporation, misconduct that causes a misstatement of the financial statements of Viad or any
of its Affiliates or misconduct which represents a material knowing violation of any code of ethics
of the Corporation applicable to Employee or of the Always Honest compliance program or similar
program of the Corporation.


<P align="left" style="font-size: 11pt; text-indent: 8%">(ii)&nbsp;Employee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation under this
paragraph 4(c).


<P align="left" style="font-size: 11pt; text-indent: 6%"><B>(d)&nbsp;</B><U><B>Acts Contrary to Corporation</B></U><B>. </B>Unless a Change of Control shall have occurred
after the date hereof, if the Corporation reasonably determines that at any time within two (2)
years after the lapse of the Performance Period Employee has acted significantly contrary to the
best interests of the Corporation, including, but not limited to, any direct or indirect
intentional disparagement of the Corporation, then all payments (without regard to tax effects)
received directly or indirectly by Employee with respect to Performance Units during the two (2)
year period prior to the Corporation&#146;s determination shall be paid by Employee to the Corporation.
Employee consents to the deduction from any amounts the Corporation or any of its Affiliates owes
to Employee to the extent of the amounts Employee owes the Corporation under this paragraph 4(d).


<P align="left" style="font-size: 11pt; text-indent: 6%">(e)&nbsp;The Corporation&#146;s reasonable determination required under Sections&nbsp;4(c)(i) and 4(d) shall
be made by the Human Resources Committee of the Corporation&#146;s Board of Directors, in the case of
executive officers of the Corporation, and by the Chief Executive Officer and Corporate Compliance
Officer of the Corporation, in the case of all other officers and employees.


<P align="left" style="font-size: 11pt; text-indent: 4%">5.&nbsp;<U><B>Effect of Change in Control.</B></U> In the event of a Change in Control (as defined in
the Plan), all Performance Units shall be paid as if each of the predefined targets for such
Performance Units was achieved at the 100% level, with such payment prorated for the period of time
from the grant date of such Performance Units to the date of the Change of Control.


<P align="left" style="font-size: 11pt; text-indent: 4%">6.&nbsp;<U><B>Plan and Plan Interpretations as Controlling.</B></U> The Performance Units hereby
awarded and the terms and conditions herein set forth are subject in all respects to the terms and
conditions of the Plan, which are controlling. The Plan provides that the Human Resources Committee
of the Corporation&#146;s Board of Directors may from time to time make changes therein, interpret it
and establish regulations for the administration thereof. The Employee, by acceptance of this
Agreement, agrees to be bound by said Plan and such Committee actions.


<P align="left" style="font-size: 11pt; text-indent: 4%">7.&nbsp;<U><B>Compliance with or exemption from Code Section&nbsp;409A.</B></U> Notwithstanding any other
term of this Plan to the contrary, the Plan is intended to satisfy or otherwise be exempt from the
requirements of Section&nbsp;409A. To the extent that any payment pursuant to this Plan is or becomes
subject to Section&nbsp;409A of the Internal Revenue Code it shall be paid in accordance with the
requirements of Section&nbsp;409A and no deferral or acceleration of payment inconsistent with Section
409A shall be permitted. Any payment subject to Section&nbsp;409A due to a separation from service shall
be delayed for a six month period if payable to a &#147;Key Employee&#148; (as defined below). Payments made
upon lapse of a substantial risk of forfeiture herein shall be made within the two and one-half
month period following the taxable year of the Corporation in which the amount was no longer
subject to a substantial risk of forfeiture and an Employee shall have no ability to designate the
taxable year of payment. Payments made due to a Change in Control shall be made within 30&nbsp;days of
the Change in Control and the Employee shall have no discretion to designate the taxable year of
receipt. To the extent that any provision of this Plan fails to satisfy the requirements of, or be
exempt from Section&nbsp;409A, the provision shall be automatically modified in a manner that, in the
good faith opinion of the Corporation, brings the provision into compliance with Section&nbsp;409A while
preserving as closely as possible the original intent of the Plan. &#147;Key Employee&#148; means an
Executive considered a key employee for the 12-month period commencing on April 1st of the year
following the 12-month period ending on December&nbsp;31st of the preceding year during which the
Executive met the requirements of Internal Revenue Code Section&nbsp;416 as applied under Section&nbsp;409A


<P align="left" style="font-size: 11pt; text-indent: 4%">IN WITNESS WHEREOF, the parties have caused this Performance Unit Plan Agreement to be duly
executed.

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="17%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="75%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">Dated: <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>, 20<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></TD>
    <TD>&nbsp;</TD>
    <TD colspan="3" valign="top" align="left">VIAD CORP</TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">By:
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><BR></DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">PAUL B. DYKSTRA<BR>
Chairman, President and Chief Executive Officer</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 11pt">ATTEST:


<P align="left" style="font-size: 11pt">General Counsel
<BR>
or Assistant Secretary


<P align="left" style="font-size: 11pt"><B>This Performance Unit Plan Agreement shall be effective only upon execution by Employee and
delivery to and receipt by the Corporation.</B>


<P align="left" style="font-size: 11pt; text-indent: 23%">ACCEPTED:


<P align="left" style="font-size: 11pt; text-indent: 23%">Employee



<P align="center" style="font-size: 10pt; display: none">




<!-- v.121908 -->
</BODY>

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
