<SEC-DOCUMENT>0001144204-12-011543.txt : 20120228
<SEC-HEADER>0001144204-12-011543.hdr.sgml : 20120228
<ACCEPTANCE-DATETIME>20120228161052
ACCESSION NUMBER:		0001144204-12-011543
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20120228
ITEM INFORMATION:		Other Events
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20120228
DATE AS OF CHANGE:		20120228

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		12647322

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545
		BUSINESS PHONE:		(602) 207-4000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 800
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4545

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
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<TYPE>8-K
<SEQUENCE>1
<FILENAME>v304086_8k.htm
<DESCRIPTION>FORM 8-K
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.25in 0 0; text-align: center"><B>UNITED STATES </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Washington, DC 20549 </B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 4.5pt 0 0; text-align: center"><B>FORM 8-K</B></P>



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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 4.5pt 0 0; text-align: center"><B><BR>
</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 4.5pt 0 0; text-align: center"><B>CURRENT REPORT </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>PURSUANT TO SECTION 13 OR 15(d) OF </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>THE SECURITIES EXCHANGE ACT OF 1934 </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 9pt 0 0; text-align: center">Date of Report (Date of earliest event
reported): February 28, 2012</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 4.5pt 0 0; text-align: center"><B>VIAD CORP</B></P>


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    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">&nbsp;</TD>
    <TD STYLE="width: 34%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">Delaware</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">001-11015</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">36-1169950</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; line-height: 12pt; font-weight: normal">(State or other jurisdiction of incorporation)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; line-height: 12pt; font-weight: normal">(Commission File Number)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; line-height: 12pt; font-weight: normal">(IRS Employer Identification No.)</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">1850 North Central Avenue, Suite 1900, Phoenix, Arizona 85004-4565</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; line-height: 12pt; font-weight: normal">(Address of principal executive offices) (Zip Code)</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">(602) 207-1000</TD></TR>
<TR>
    <TD COLSPAN="2" STYLE="vertical-align: top; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: normal">(Registrant&rsquo;s telephone number, including area code)</TD>
    <TD>&nbsp;</TD></TR>
<TR>
    <TD STYLE="width: 66%; vertical-align: top; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center; font-weight: bold">&nbsp;</TD>
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    <TD STYLE="width: 1%">&nbsp;</TD></TR>
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    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 9pt 0 0">Check the appropriate box below if the Form 8-K filing is
intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>

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    <TD STYLE="width: 4%; font-family: Wingdings"><FONT STYLE="font-family: Wingdings">o</FONT><FONT STYLE="color: black">&nbsp;</FONT></TD>
    <TD STYLE="width: 96%">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</TD></TR>
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    <TD STYLE="width: 4%; font-family: Wingdings">o</TD>
    <TD STYLE="width: 96%">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</TD></TR>
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<TR STYLE="vertical-align: top">
    <TD STYLE="width: 4%; font-family: Wingdings">o</TD>
    <TD STYLE="width: 96%">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

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    <TD STYLE="width: 4%; font-family: Wingdings">o</TD>
    <TD STYLE="width: 96%">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0in"></P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0 0 12pt">Item 8.01.&#9;Other Events.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0in">On February 28, 2012, Viad Corp (the &ldquo;Company&rdquo;)
announced that its Board of Directors amended its shareholder rights plan to, among other things, extend the expiration date of
the preferred share purchase rights under the Company&rsquo;s previous rights plan that was scheduled to expire at the close of
business today.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt"><FONT STYLE="font-weight: normal">The Company issued a press
release relating to such events, a copy of which is attached to this Current Report on Form&nbsp;8-K as Exhibit&nbsp;99 and is
incorporated herein by reference.</FONT></P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0 0 12pt">Item 9.01. &#9;Financial Statements, Pro Forma Financial
Information and Exhibits</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.5in; text-indent: 0in">(d)&#9;Exhibits.&#9; &#9;The following
exhibits are filed as part of this report:</P>

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<TD STYLE="width: 1in"></TD><TD STYLE="width: 0.5in">99</TD><TD>Press Release, dated as of February 28, 2012.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0.25in; text-transform: uppercase; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0.25in; text-transform: uppercase; text-align: center">SIGNATURE</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 1in">Pursuant to the requirements of Section
12 of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 246.6pt"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 246.6pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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    <TD STYLE="padding-right: 5.4pt; padding-left: 0.05in; text-align: right">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><B>VIAD CORP</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: left">(Registrant)
</TD></TR>
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    <TD STYLE="padding-right: 5.4pt; padding-left: 0.05in; text-align: right">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
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    <TD STYLE="padding-right: 5.4pt; padding-left: 0.05in; text-align: right">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 48%; padding-right: 0; padding-bottom: 0; padding-left: 0">Dated:&nbsp; February 28, 2012</TD>
    <TD STYLE="width: 12%; padding-right: 5.4pt; padding-left: 0.05in; text-align: right">By:</TD>
    <TD STYLE="width: 40%; padding-right: 0; padding-left: 0; border-bottom: Black 1pt solid">/s/ G. Michael Latta</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 0.05in">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">G. Michael Latta</TD></TR>
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    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 0.05in">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Chief Accounting Officer &ndash; Controller</P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.05in">&nbsp;</P></TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 1pt 0 0 2.5in; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 1pt 0 0 2.5in; text-align: center; text-indent: 0.5in">&nbsp;</P>

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    <TD COLSPAN="2" STYLE="padding-top: 1pt; padding-left: 2.5in; text-indent: 0.5in">EXHIBIT INDEX</TD></TR>
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        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; border-bottom: Black 0.5pt solid">Exhibit<BR>
        Number</P></TD>
    <TD STYLE="width: 88%; vertical-align: bottom; padding-right: 5.4pt; padding-left: 5.4pt">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; border-bottom: Black 0.5pt solid">Description</P></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 2pt; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD>
    <TD STYLE="padding-top: 2pt; padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 2pt; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">99</TD>
    <TD STYLE="padding-top: 2pt; padding-right: 5.4pt; padding-left: 5.4pt">Press Release, dated as of February 28, 2012.</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: right"></P>

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<TYPE>EX-99
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<html><head><META content="text/html; charset=utf-8"></META></head><body style="font-size:10pt;font-family:Arial;color:black;"><div style="width:100%;margin-left:10pt"><p style="text-align:center"><b>Viad Corp Amends Shareholder Rights Plan</b></p></div><div style="width:100%;margin-left:10pt;"><div style="margin:0;margin-top:16pt;"><p>PHOENIX, Feb. 28, 2012 /PRNewswire/ -- The Board of Directors of Viad Corp (NYSE: VVI) today amended its shareholder rights plan to extend the expiration date of the preferred share purchase rights under Viad&#39;s previous rights agreement that was scheduled to expire at the close of business today. Shareholders will be asked at Viad&#39;s 2012 Annual Meeting of Shareholders on May 15, 2012 to vote on a binding proposal to ratify the amended rights plan. If shareholders do not ratify the amended rights plan by February 28, 2013, it will terminate on that
date.  Otherwise, it will terminate on February 28, 2015.  </p><p>The amended rights plan is designed to assist Viad&#39;s Board in enabling all of Viad&#39;s shareholders to realize the long-term value of their investment in the company, in ensuring that all of Viad&#39;s shareholders receive fair and equal treatment in the event of any proposed takeover of the company and in protecting Viad and its shareholders from abusive takeover tactics.  </p><p>The amendment to the rights plan is not being adopted in response to any specific takeover proposal but is a response to the general takeover environment as well as to the fact that approximately 19.5 percent of Viad&#39;s shares are held by one shareholder and its affiliates.  The rights plan will not prevent a takeover but should encourage anyone seeking to acquire the company to negotiate with the Board before attempting a takeover.
The rights plan does not prevent the Board from considering any offer it considers to be in the best interest of shareholders. </p><p>In addition to the extension of the expiration date, changes were made to the rights plan, including to contemplate exemption of certain qualifying offers for all of the outstanding shares of common stock of the company from the plan at the request of shareholders, and to revise the definition of beneficial ownership under the plan to include certain derivative instruments.  The rights plan and a summary of its terms will be filed with the Securities and Exchange Commission.</p><p><b>About Viad</b></p><p>Viad is an S&amp;P SmallCap 600 company. Viad operates through its Marketing &amp; Events Group, comprised of Global Experience Specialists, Inc. and affiliates, and its Travel &amp; Recreation Group, comprised of Brewster, Glacier Park, Inc. and Alaskan
Park Properties, Inc. For more information, visit the company&#39;s Web site at www.viad.com.</p><p>(Logo:  http://photos.prnewswire.com/prnh/20111011/LA84399LOGO)</p><p></p><p><b>Contact:
<br /></b>Melinda Keels
<br /><i>Investor Relations
<br /></i>(602) 207-2681
<br />mkeels@viad.com</p><br /><br /><p> </p></div></div></body></html>
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