<SEC-DOCUMENT>0001144204-12-066095.txt : 20121203
<SEC-HEADER>0001144204-12-066095.hdr.sgml : 20121203
<ACCEPTANCE-DATETIME>20121203165346
ACCESSION NUMBER:		0001144204-12-066095
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20121127
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20121203
DATE AS OF CHANGE:		20121203

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		121238013

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>v329665_8k.htm
<DESCRIPTION>FORM 8-K
<TEXT>
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<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">UNITED STATES</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">SECURITIES AND EXCHANGE COMMISSION</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">FORM 8-K</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>CURRENT REPORT </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Pursuant to Section 13 OR 15(d) of The
Securities Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>November 27, 2012</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Date of Report (Date of earliest event reported)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">VIAD CORP</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Exact name of registrant as specified in
its charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE ALIGN="CENTER" CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; border-collapse: collapse; font: 10pt Times New Roman, Times, Serif">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; font-weight: bold; text-align: center">Delaware</TD>
    <TD STYLE="width: 34%; padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; font-weight: bold; text-align: center">001-11015</TD>
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; font-weight: bold; text-align: center">36-1169950</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">(State or other jurisdiction</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">(Commission</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">(IRS Employer</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">of incorporation)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">File Number)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">Identification No.)</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 67%; padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; font-weight: bold; text-align: center">1850 North Central Avenue, Suite 1900, Phoenix, Arizona</TD>
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; font-weight: bold; text-align: center">85004-4565</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">(Address of principal executive offices)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; layout-grid-mode: line; text-align: center">(Zip Code)</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Registrant&rsquo;s telephone number, including
area code: (602) 207-1000</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Check the appropriate box below if the
Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions
(see General Instruction A.2. below):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Wingdings">&#168;</FONT><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Wingdings">&#168;</FONT><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in"><FONT STYLE="font-family: Wingdings">&#168;</FONT><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in"><FONT STYLE="font-family: Wingdings">&#168;</FONT><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<TR STYLE="vertical-align: top">
    <TD STYLE="width: 12%; padding: 0; layout-grid-mode: line; font-weight: bold; text-align: justify; text-indent: 0">Item 5.02</TD>
    <TD STYLE="width: 88%; padding: 0; layout-grid-mode: line; font-weight: bold; text-align: justify; text-indent: 0">DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS; COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(b) &#9;Departure of Directors</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">On November 27, 2012, Mr. Wayne G. Allcott
and Mr. Robert C. Krueger resigned from the Board of Directors of Viad Corp (the &ldquo;Company&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(d) &#9;Election of Directors</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">On November 29, 2012, the Board of Directors
elected Edward E. Mace as a new director of the Company and appointed him to the Audit Committee of the Board. He was elected to
the class of Company directors whose terms expire at the 2014 Annual Meeting of Shareholders.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Mr.
Mace, age 61, has been President of Mace Pacific Holding Company, LLC, a private investment company working with investors and
developers in the acquisition and repositioning of branded and independent luxury hotels and resorts, since 2006. During that time,
he also served as President, Chief Executive Officer and Managing Partner of Ascent Resort Partners, a developer and operator of
hotels and resorts, from 2009 to 2011. Prior thereto, Mr. Mace was President of Vail Resorts Lodging Company and Rock Resorts International
LLC, both subsidiaries of Vail Resorts, Inc. (NYSE:MTN), an owner, manager and developer of ski resorts and related lodging, from
2001 to 2006; prior thereto, Vice Chairman of Fairmont Hotels &amp; Resorts, Inc., from 2000 to 2001; prior thereto, President
and Chief Executive Officer of Fairmont Hotels &amp; Resorts, Inc., from 1998 to 2000 (promoted from Chief Operating Officer in
1998); and</FONT> <FONT STYLE="font: 10pt Times New Roman, Times, Serif">prior thereto, Partner of KPMG LLP (formerly KPMG Peat
Marwick LLP), hospitality and real estate consulting practice, from 1994 to 1996. Mr. Mace has been a member of the Concessions
Management Advisory Board of the U.S. National Park Service since appointment by the U.S. Secretary of the Interior in 2010. He
also served as a director of BRE Properties, Inc. (NYSE: BRE), a publicly-traded real estate investment trust (also referred to
as a &ldquo;REIT&rdquo;), from 1998 to 2010.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Mr. Mace will participate in the standard
compensation and benefits package offered to non-employee directors of the Board, as described under the heading of &ldquo;Director
Compensation Table&rdquo; in the Company's Proxy Statement on Schedule 14A relating to its 2012 Annual Meeting of Shareholders,
filed with the Securities and Exchange Commission on April 13, 2012, including the same restricted stock award received by non-employee
directors of the Board, pro-rated based on the month he joined the Board, and a pro-rated annual retainer fee.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">A copy of the Company's press release relating
to Mr. Mace's appointment as director is being furnished as Exhibit 99 to this Current Report on Form 8-K. Exhibit 99 shall not
be deemed &ldquo;filed&rdquo; for purposes of Section 18 of the Securities Exchange Act of 1934 (the &ldquo;Exchange Act&rdquo;),
or otherwise subject to the liabilities under that Section and shall not be deemed to be incorporated by reference into any filing
of the Company under the Securities Act of 1933 or the Exchange Act.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(e) &#9;Compensatory Arrangements</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">On November 29, 2012, the Board of Directors
of the Company amended the form of the Restricted Stock Agreement (three-year cliff vesting) for executives, pursuant to the 2007
Viad Corp Omnibus Incentive Plan, to establish a holding period for vested restricted stock that is earned by the Company's Executive
Officers to the extent they are not in compliance with stock ownership guidelines of the Company at the end of the three-year vesting
period. A copy of the form of the Restricted Stock Agreement (three-year cliff vesting) for executives, effective as of November
29, 2012, is attached hereto as Exhibit 10, and is incorporated herein by reference.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 12%; padding: 0; layout-grid-mode: line; font-weight: bold; text-indent: 0">Item 9.01</TD>
    <TD STYLE="width: 88%; padding: 0; layout-grid-mode: line; font-weight: bold; text-indent: 0">FINANCIAL STATEMENTS AND EXHIBITS</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(d) &#9; Exhibits</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 13.5pt; text-indent: -13.5pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The following Exhibit 99 is furnished and Exhibit
10 is filed as part of this Current Report on Form 8-K:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 13.5pt; text-indent: -13.5pt">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 5%; padding-right: 0; padding-left: 0; layout-grid-mode: line; padding-top: 0; text-indent: 0">10&nbsp; &ndash;</TD>
    <TD STYLE="width: 95%; padding-right: 0; padding-left: 0; layout-grid-mode: line; padding-top: 0; text-indent: 0">Copy of form of Restricted Stock Agreement &ndash; Executives (three-year cliff vesting), effective as of November 29, 2012, pursuant to the 2007 Viad Corp Omnibus Incentive Plan.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0; layout-grid-mode: line; padding-top: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0; layout-grid-mode: line; padding-top: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-top: 0; padding-right: 0; padding-left: 0; layout-grid-mode: line; text-indent: 0">99&nbsp; &ndash;</TD>
    <TD STYLE="padding-top: 0; padding-right: 0; padding-left: 0; layout-grid-mode: line; text-indent: 0">Press Release dated December 3, 2012.</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">SIGNATURES</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 62%; padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="width: 3%; padding: 0; layout-grid-mode: line; text-align: right; text-indent: 0">&nbsp;</TD>
    <TD STYLE="width: 35%; padding: 0; text-indent: 0">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; text-align: left; margin-bottom: 0pt"><B>VIAD CORP</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: left">(Registrant)</P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-align: right; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-align: right; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">December 3, 2012</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-align: left">By:</TD>
    <TD STYLE="border-bottom: windowtext 1pt solid; padding: 0; layout-grid-mode: line; text-indent: 0">/s/ G. Michael Latta</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">G. Michael Latta</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; layout-grid-mode: line; text-indent: 0">Chief Accounting Officer - Controller</TD></TR>
</TABLE>


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<TYPE>EX-10
<SEQUENCE>2
<FILENAME>v329665_ex10.htm
<DESCRIPTION>EXHIBIT 10
<TEXT>
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<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">EXHIBIT 10</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">VIAD CORP</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>2007 OMNIBUS INCENTIVE PLAN</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>RESTRICTED STOCK AGREEMENT - EXECUTIVES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Effective as of November 29, 2012</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Shares of Restricted
Stock are hereby awarded by Viad Corp (Corporation), a Delaware corporation, effective ___________, 20__, to <B>___________</B>
(Employee) in accordance with the following terms and conditions:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">1.&#9;<B><U>Share
Award.</U> </B>The Corporation hereby awards the Employee ________ Shares (Shares) of Common Stock, par value $1.50 per share
(Common Stock) of the Corporation pursuant to the 2007 Viad Corp Omnibus Incentive Plan (Plan), subject to the terms, conditions,
and restrictions of such Plan and as hereinafter set forth.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">2.&#9;<B><U>Restrictions
on Transfer and Restriction Period.</U> </B>During the period commencing on the effective date hereof (Commencement Date) and
terminating three (3) years thereafter (Restriction Period), the Shares may not be sold, assigned, transferred, pledged, or otherwise
encumbered by the Employee, except as hereinafter provided. In addition and notwithstanding anything to the contrary, for Executive
Officers of the Corporation only, the foregoing restrictions on sale, assignment, transfer, pledge and encumbrance shall continue
(the Holding Period) following the Restriction Period, and the Corporation may hold such Shares, net of taxes, in accordance with
paragraph 5, to the extent the Executive Officer is not in compliance with stock ownership requirements of the Corporation at
the end of the Restriction Period and while the Executive Officer is not in compliance with stock ownership requirements. The
Restriction Period shall lapse and full ownership of Shares will vest at the end of the Restriction Period, subject to forfeiture
and repayment pursuant to paragraph 4, and subject to the right of the Corporation to hold such Shares, net of taxes, following
the Restriction Period to the extent and while the Executive Officer is not in compliance with the stock ownership requirements
of the Corporation. The Holding Period shall lapse if the Executive Officer ceases to be an employee of the Corporation or any
of its Affiliates (as defined in the Plan) for any reason.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The Board of Directors (Board) shall have
the authority, in its discretion, to accelerate the time at which any or all of the restrictions of the Restriction Period or Holding
Period (in the case of Executive Officers) shall lapse with respect to any Shares, and to remove any or all of such restrictions
or the Holding Period, whenever the Board may determine that such action is appropriate by reason of change in applicable tax or
other law, or other change in circumstances.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">3.
<B><U>Restrictive Covenants</U>. </B>Unless a Change of Control (as defined in the Plan) shall have occurred after the date hereof,
in order to better protect the goodwill of the Corporation and its Affiliates and to prevent the disclosure of the Corporation's
or its Affiliates' trade secrets and confidential information and thereby help insure the long-term success of the business, Employee,
without prior written consent of the Corporation, will not engage in certain conduct as outlined in this paragraph 3:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(a)
<B>Non-Competition. </B>During Employee&rsquo;s employment with the Corporation or any of its Affiliates, and for a period of
eighteen (18) months following termination of Employee&rsquo;s employment with the Corporation or any of its Affiliates, Employee
will not engage in any activity or provide any services, whether as a director, manager, supervisor, employee, adviser, agent,
consultant, owner of more than five (5) percent of any enterprise or otherwise, in connection with the manufacture, development,
advertising, promotion, design, or sale of any service or product which is the same as or similar to or competitive with any services
or products of the Corporation or its Affiliates (including both existing services or products as well as services or products
known to the Employee, as a consequence of Employee's employment with the Corporation or one of its Affiliates, to be in development):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">(i)&#9;with respect to which Employee's work has been directly
concerned at any time during the two (2) years preceding termination of employment with the Corporation or one of its Affiliates,
or</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">(ii)&#9;with respect
to which during that period of time Employee, as a consequence of Employee's job performance and duties, acquired knowledge of
trade secrets or other confidential information of the Corporation or its Affiliates. For purposes of the provisions of paragraph
3(a), it shall be conclusively presumed that Employee has knowledge of information he or she was directly exposed to through actual
receipt or review of memos or documents containing such information, or through actual attendance at meetings at which such information
was discussed or disclosed.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(b)<B> Non-Solicitation
of Customers</B>. During Employee&rsquo;s employment with the Corporation or any of its affiliates, and for a period of eighteen
(18) months following termination of Employee&rsquo;s employment with the Corporation, Employee will not on behalf of any Competitor,
solicit business from any Client of the Corporation that Employee serviced during Employee&rsquo;s employment with the Corporation
(the &ldquo;Restricted Clients&rdquo;). &ldquo;Client&rdquo; means any individual, person, business or entity that has consumed,
obtained, retained and/or purchased any services or products offered or sold by the Corporation or any of its Affiliates during
Employee&rsquo;s employment, and any individual, person, business or entity or that has been solicited by Employee to consume,
obtain, retain or purchase the services or products offered or sold by the Corporation or any of its affiliates. &ldquo;Competitor&rdquo;<B>
</B>means any person or organization engaged (or about to become engaged) in research, development, marketing, selling, or servicing
with respect to any product or service which is the same as, similar to, or competes with any product, process or service of the
Corporation or its Affiliates (including both existing services or products as well as services or products known to the Employee,
as a consequence of Employee's employment with the Corporation or one of its Affiliates, to be in development).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(c)&#9;<B>Non-Solicitation
of Employees. </B>During Employee&rsquo;s employment with the Corporation and for eighteen (18) months immediately following termination
of such employment for any reason, Employee will not, on behalf of himself or herself, or on behalf of any other person, firm,
corporation, or entity, directly or indirectly (a) solicit for employment, or otherwise seek to employ, retain, divert or take
away any of the agents, representatives or employees of the Corporation with whom Employee had contact or about whom Employee had
access to information in the course of Employee&rsquo;s employment with the Corporation, (b) or in any other way assist or facilitate
any such employment, solicitation or retention effort.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(d)<B>&#9;Remedies
and Governing Law.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">&#9;(i)&#9;<B>Injunctive
Relief, Damages and Forfeiture. </B>Employee understands and agrees that the Corporation&rsquo;s remedy for violation of the restrictions
contained in paragraphs (a), (b) and/or (c) above is <I>not</I> limited to a requirement that Employee repay any awards granted
to Employee under the Plan. Rather, in the event Employee breaches the terms of the restrictive covenants contained in paragraphs3
(a), 3(b) and/or 3(c) above, the Corporation will be entitled to seek and obtain any or all of the following remedies against Employee:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 1in; text-align: justify">(1)&#9;<B>Injunctive Relief. </B>In
the event that Employee breaches, or the Corporation reasonably believes that Employee is about to breach, any of the covenants
of paragraphs 3(a), 3(b) and/or 3(c) above, Employee recognizes that the Corporation will suffer immediate and irreparable harm
and that money damages alone will not be adequate to compensate the Corporation or its Affiliates. Accordingly, Employee agrees
that the Corporation will be entitled to temporary, preliminary and/or permanent injunctive relief enforcing the terms of paragraphs
3(a), 3(b) and/or 3(c) above.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 1in; text-align: justify">(2)<B>&#9;Damages. </B>In the event
that Employee breaches any of the covenants of paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees that the Corporation will
be entitled to compensatory damages in an amount necessary to compensate the Corporation for any harm that is not adequately redressed
or prevented by injunctive relief.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 1in; text-align: justify"><B></B>(3)<B>&#9;Forfeiture and Repayment.
</B>In the event Employee breaches any of the covenants of paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees and understands
that the Corporation may require Employee to repay certain awards that have been granted under the Plan, as is more fully set forth
in paragraph 4 below.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">&#9; (ii)<B>&#9;Governing Law. </B>The
restrictions set forth in paragraphs 3(a), 3(b) and/or 3(c) will be governed by, construed, interpreted, and their validity determined,
under the law of the State of Delaware.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">4.&#9;<B><U>Forfeiture
and Repayment Provisions.</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(a)&#9;<B><U>Termination of Employment.</U>
</B>Except as provided in this paragraph 4, section (a) and in paragraph 9 below or as otherwise may be determined by the Board,
if the Employee ceases to be an employee of the Corporation or any of its Affiliates (as defined in the Plan) for any reason, all
Shares which at the time of such termination of employment are subject to the restrictions imposed by paragraph 2 above shall upon
such termination of employment be forfeited and returned to the Corporation. Except as otherwise specifically determined by the
Human Resources Committee in its absolute discretion on a case by case basis, if the Employee is terminated by the Corporation
or any of its Affiliates for any reason (other than for Cause, as defined below, or for failure to meet performance expectations,
as determined by the Chief Executive Officer of the Corporation), or if the Employee ceases to be an employee of the Corporation
or any of its Affiliates by reason of death or total or partial disability, full ownership of the Shares will occur to the extent
not previously earned, upon lapse of the Restriction Period as set forth in paragraph 2, provided in every case, that Employee,
upon request of the Corporation, shall execute a Separation Agreement and Release in connection with termination of his or her
employment, such agreement to be in form and substance satisfactory to the Corporation in its absolute discretion. As used herein,
the term &quot;Cause&quot; means (1) the conviction of a participant for committing a felony under federal law or the law of the
state in which such action occurred, (2) dishonesty in the course of fulfilling a participant's employment duties or (3) willful
and deliberate failure on the part of a participant to perform his employment duties in any material respect, or such other events
as will be determined by the Committee. The Committee will have the sole discretion to determine whether &quot;Cause&quot; exists,
and its determination will be final.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">If the Employee ceases to be an employee
of the Corporation or any of its Affiliates by reason of normal or early retirement, full ownership of the Shares will occur upon
lapse of the Restriction Period as set forth in paragraph 2 and dividends will be paid through such period, in each case on a pro-rata
basis, calculated based on the percentage of time such Employee was employed by the Corporation or any of its Affiliates from the
Commencement Date through the date the Employee ceases to be an employee of the Corporation or any of its Affiliates; provided,
however, that full ownership of the Shares (versus pro rata ownership) will occur upon lapse of such Restriction Period if the
Employee has reached age 60 at the time of retirement and such retirement is at least 2 years subsequent to the date of grant,
or such retirement is at least 6 months subsequent to the date of grant and Employee has retired due to unforeseen hardship or
circumstances beyond the control of Employee, as reasonably determined by the Human Resources Committee of the Board, in its absolute
discretion.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Notwithstanding anything to the contrary
herein, no vesting or ownership of Shares shall occur following termination of employment for any reason unless Employee, upon
request of the Corporation, shall execute a Separation Agreement and Release in connection with such termination of employment,
such agreement to be in form and substance satisfactory to the Corporation in its absolute discretion.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(b)&#9;<B><U>Violations
of Paragraph 3(a), 3(b) and/or 3(c)</U>.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">(i)&#9;In addition to
any other remedy at law or in equity, all Shares subject to the restrictions imposed by paragraph 2 above shall be forfeited and
returned to the Corporation, if Employee engages in any conduct agreed to be avoided pursuant to the provisions of paragraph 3(a),
3(b) and/or 3(c) at any time within eighteen (18) months following the date of Employee's termination of employment with the Corporation
or any of its Affiliates.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">(ii) &#9;In addition
to any other remedy, at law or in equity, if, at any time within eighteen (18) months following the date of Employee's termination
of employment with the Corporation or any of its Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the
provisions of paragraph 3(a), 3(b) and/or 3(c), then all consideration (without regard to tax effects) received directly or indirectly
by Employee from the sale or other disposition of all Shares which vest during the two (2) year period prior to Employee's termination
from employment shall be paid by Employee to the Corporation, or such Shares shall be returned to the Corporation. Employee consents
to the deduction from any amounts the Corporation or any of its Affiliates owes to Employee to the extent of the amounts Employee
owes the Corporation hereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(c)&#9;<B><U>Misconduct</U>.</B>
Unless a Change of Control shall have occurred after the date hereof:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.75in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">(i)&#9;All consideration
(without regard to tax effects) received directly or indirectly by Employee from the sale or other disposition of the Shares shall
be paid by Employee to the Corporation or such Shares shall be returned to the Corporation, if the Corporation reasonably determines
that during Employee's employment with the Corporation or any of its Affiliates:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 1in; text-align: justify">(1) &#9;Employee knowingly
participated in misconduct that causes a misstatement of the financial statements of Viad or any of its Affiliates or misconduct
which represents a material violation of any code of ethics of the Corporation applicable to Employee or of the Always Honest compliance
program or similar program of the Corporation; or</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 1in; text-align: justify">(2) &#9;Employee was
aware of and failed to report, as required by any code of ethics of the Corporation applicable to Employee or by the Always Honest
compliance program or similar program of the Corporation, misconduct that causes a misstatement of the financial statements of
Viad or any of its Affiliates or misconduct which represents a material knowing violation of any code of ethics of the Corporation
applicable to Employee or of the Always Honest compliance program or similar program of the Corporation.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.75in; text-align: justify">(ii)&#9;Employee consents
to the deduction from any amounts the Corporation or any of its Affiliates owes to Employee to the extent of the amounts Employee
owes the Corporation under this paragraph 4(c).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(d)&#9;<B><U>Acts
Contrary to Corporation</U>.</B> Unless a Change of Control shall have occurred after the date hereof, if the Corporation reasonably
determines that at any time within two (2) years after the lapse of the Restriction Period Employee has acted significantly contrary
to the best interests of the Corporation, including, but not limited to, any direct or indirect intentional disparagement of the
Corporation, then all consideration (without regard to tax effects) received directly or indirectly by Employee from the sale or
other disposition of all Shares which vest during the two (2) year period prior to the Corporation's determination shall be paid
by Employee to the Corporation, or such Shares shall be returned to the Corporation. Employee consents to the deduction from any
amounts the Corporation or any of its Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation under
this paragraph 4(d).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0; text-indent: 0.5in; text-align: justify">(e)&#9;The Corporation&rsquo;s
reasonable determination required under Sections 4(c)(i) and 4(d) shall be made by the Human Resources Committee of the Corporation&rsquo;s
Board of Directors, in the case of executive officers of the Corporation, and by the Chief Executive Officer and Corporate Compliance
Officer of the Corporation, in the case of all other officers and employees.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">5. <B><U>Certificates
for the Shares.</U> </B>The Corporation shall issue Shares in book entry or certificated form in the name of the Employee, the
number of Shares of which shall equal the amount of the award specified herein, and shall hold such Shares on deposit for the account
of the Employee until the expiration of the restrictions set forth in paragraph 2 above with respect to the Shares represented
thereby. The Shares, if in certificated form, shall bear the following legend:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0.5in; text-align: justify">The transferability of this certificate
and the Shares of stock represented hereby are subject to the terms and conditions (including forfeiture) contained in the 2007
Viad Corp Omnibus Incentive Plan and an Agreement entered into between the registered owner and Viad Corp. Copies of such Plan
and Agreement are on file with the General Counsel of Viad Corp, 1850 North Central Avenue, Suite&nbsp;800, Phoenix, Arizona 85004-4545.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0.8in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The Employee agrees
that he or she shall execute, at the request of the Corporation, a stock power covering such award endorsed in blank and that he
or she shall promptly deliver such stock power to the Corporation.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">6. <B><U>Employee's
Rights.</U> </B>Except as otherwise provided herein, the Employee, as owner of the Shares, shall have all rights of a shareholder,
including, but not limited to, the right to receive all dividends paid on the Shares and the right to vote the Shares.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">7. <B><U>Expiration
of Restriction Period.</U> </B>Upon the lapse or expiration of the Restriction Period with respect to any Shares, the Corporation
shall deliver such Shares to the Employee (reduced to the extent provided in paragraph 4(a) in the event of early or normal retirement)
together with the related stock power, if any, held by the Corporation pursuant to paragraph 5 above. The Shares as to which the
Restriction Period shall have lapsed or expired shall be free of the restrictions referred to in paragraph 2 above and such certificate
shall not bear thereafter the legend provided for in paragraph 5 above.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">To the extent permissible
under applicable tax, securities, and other laws, the Corporation will permit Employee to satisfy a tax withholding requirement
by directing the Corporation to apply Shares to which Employee is entitled as a result of termination of the Restricted Period
with respect to any Shares of Restricted Stock, in such manner as the Corporation shall choose in its discretion to satisfy such
requirement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">8. <B><U>Adjustments
for Changes in Capitalization of Corporation.</U> </B>In the event of a change in the Common Stock through stock dividends, stock
splits, recapitalization or other changes in the corporate structure of the Corporation during the Restriction Period, the number
of Shares of Common Stock subject to restrictions as set forth herein shall be appropriately adjusted and the determination of
the Board of Directors of the Corporation as to any such adjustments shall be final, conclusive and binding upon the Employee.
Any Shares of Common Stock or other securities received, as a result of the foregoing, by the Employee with respect to Shares subject
to the restrictions contained in paragraph 2 above also shall be subject to such restrictions and the certificate(s) or other instruments,
if any, representing or evidencing such Shares or securities shall be legended and deposited with the Corporation, along with an
executed stock power, in the manner provided in paragraph 5 above.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">9. <B><U>Effect of
Change in Control.</U> </B>In the event of a Change in Control (as defined in the Plan), the restrictions applicable to any Shares
awarded hereby shall lapse, and such Shares shall be free of all restrictions and become fully vested and transferable to the full
extent of the original grant.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0.25in; text-align: justify">10. <B><U>Plan and
Plan Interpretations as Controlling.</U> </B>The Shares hereby awarded and the terms and conditions herein set forth are subject
in all respects to the terms and conditions of the Plan, which are controlling. The Plan provides that the Human Resources Committee
of the Corporation&rsquo;s Board of Directors may from time to time make changes therein, interpret it and establish regulations
for the administration thereof. The Employee, by acceptance of this Agreement, agrees to be bound by said Plan and such Committee
actions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Shares may not be issued hereunder, or
delivered or redelivered, whenever such issuance, delivery or redelivery would be contrary to law or the regulations of any governmental
authority having jurisdiction.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">IN WITNESS WHEREOF,
the parties have caused this Restricted Stock Agreement to be duly executed.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">Dated:&nbsp; __________, 20__</TD>
    <TD COLSPAN="2" STYLE="padding: 0; text-indent: 0">VIAD CORP</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 58%; padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="width: 4%; padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="width: 38%; padding: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">By:</TD>
    <TD STYLE="border-bottom: windowtext 1pt solid; padding: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">PAUL B. DYKSTRA</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">Chairman, President and Chief Executive Officer</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#9;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">ATTEST:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: windowtext 1pt solid; padding: 0; text-indent: 0; width: 40%">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0; width: 60%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-align: justify; text-indent: 0">General Counsel or Assistant Secretary</TD>
    <TD STYLE="padding: 0; text-align: justify; text-indent: 0">&nbsp;</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This Restricted Stock Agreement shall
be effective only upon execution by Employee and delivery to and receipt by the Corporation.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-weight: normal">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0; width: 62%">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0; width: 38%">ACCEPTED:</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="border-bottom: windowtext 1pt solid; padding: 0; text-indent: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding: 0; text-indent: 0">&nbsp;</TD>
    <TD STYLE="padding: 0; text-indent: 0">Employee</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>



<P STYLE="margin: 0"></P>

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<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>3
<FILENAME>v329665_ex99.htm
<DESCRIPTION>EXHIBIT 99
<TEXT>
<html><head><META content="text/html; charset=utf-8"></META></head><body style="font-size:10pt;font-family:Arial;color:black;"><div style="width:100%;margin-left:10pt"><p style="text-align:center"><b>Edward Mace Joins Viad Corp Board of Directors</b></p></div><div style="width:100%;margin-left:10pt;"><div style="margin:0;margin-top:16pt;"><p></p><p></p><p>PHOENIX, Dec. 3, 2012 /PRNewswire/ -- Viad Corp (NYSE: VVI) today announced the appointment of Edward Mace as an independent director of the Company&#39;s Board of Directors, effective November 29, 2012.  Mr. Mace has also been appointed to serve as a member of the Board&#39;s Audit Committee.  Mr. Mace is currently the President of Mace Pacific Holding Company, LLC, a company that works closely with investors and developers in planning the development, redevelopment or repositioning of branded and independent luxury hotels and
resorts.</p><p>Paul B. Dykstra, chairman, president and chief executive officer of Viad, said, &#34;We are excited to welcome Ed Mace to the Viad Board of Directors.  He brings to our Board extensive experience in the hospitality and leisure industry, a solid understanding of concession management with the National Park Service, and knowledge and experience related to the strategic direction of organizational capital structures, operations, and mergers and acquisitions.  We are confident that he will be an invaluable resource for the travel and recreation segment of our business and look forward to benefiting from his insights.&#34;</p><p>Mr. Mace, age 61, has nearly 30 years of experience in the hospitality and leisure industry, having served as President of Mace Pacific Holding Company, LLC for six years, and as President of Vail Resorts Lodging Company and Rock Resorts International,
LLC from 2001 to 2006. Both companies are subsidiaries of Vail Resorts, Inc., an owner, manager and developer of ski resorts and related lodging.  He also served as President and Chief Executive Officer of Fairmont Hotels &amp; Resorts from 1998 to 2001, as well as Vice Chairman from 2000 to 2001.  He has been a member of the U.S. National Park Service Concessions Management Advisory Board since 2010.  Mr. Mace also served as a director of BRE Properties, Inc., a publicly-traded REIT, from 1998 to 2010.  In addition, earlier in his career he was a partner in the hospitality and real estate consulting practice of KPMG, formerly KPMG Peat Marwick, from 1994 to 1996.  Mr. Mace received a Bachelor of Science degree with distinction from Cornell University, School of Hotel Administration in 1973.</p><p></p><p><b>About Viad</b></p><p>Viad is an S&amp;P SmallCap 600 company. Viad operates
through its Marketing &amp; Events Group, comprised of Global Experience Specialists, Inc. and affiliates, and its Travel &amp; Recreation Group, comprised of Brewster, Glacier Park, Inc. and Alaska Denali Travel. For more information, visit the company&#39;s Web site at www.viad.com.</p><p><i>Forward-Looking Statements</i></p><p></p><p><i>As provided by the safe harbor provision under the Private Securities Litigation Reform Act of 1995, Viad cautions readers that, in addition to historical information contained herein, this press release includes certain information, assumptions and discussions that may constitute forward-looking statements. These forward-looking statements are not historical facts, but reflect current estimates, projections, expectations, or trends concerning future growth, operating cash flows, availability of short-term borrowings, consumer demand, new or renewal
business, investment policies, productivity improvements, ongoing cost reduction efforts, efficiency, competitiveness, legal expenses, tax rates and other tax matters, foreign exchange rates, and the realization of restructuring cost savings. Actual results could differ materially from those discussed in the forward-looking statements. Viad&#39;s businesses can be affected by a host of risks and uncertainties. Among other things, natural disasters, gains and losses of customers, consumer demand patterns, labor relations, purchasing decisions related to customer demand for exhibition and event services, existing and new competition, industry alliances, consolidation and growth patterns within the industries in which Viad competes, acquisitions, adverse developments in liabilities associated with discontinued operations and any deterioration in the economy, may individually or in
combination impact future results. In addition to factors mentioned elsewhere, economic, competitive, governmental, technological, capital marketplace and other factors, including terrorist activities or war, a pandemic health crisis and international conditions, could affect the forward-looking statements in this press release. Additional information concerning business and other risk factors that could cause actual results to materially differ from those in the forward-looking statements can be found in Viad&#39;s annual and quarterly reports filed with the Securities and Exchange Commission.</i></p><p></p><p><i>Information about Viad Corp obtained from sources other than the company may be out-of-date or incorrect. Please rely only on company press releases, SEC filings and other information provided by the company, keeping in mind that forward-looking statements speak only as of the
date made. Viad undertakes no obligation to update any forward-looking statements, including prior forward-looking statements, to reflect events or circumstances arising after the date as of which the forward-looking statements were made.</i></p><p></p><p><b>Contact: </b><br />Carrie Long
<br /><i>Viad Corp</i><br />(602) 207-2681
<br />IR@viad.com   </p><p>(Logo: http://photos.prnewswire.com/prnh/20111011/LA84399LOGO) </p><br /><br /><p></p><p> </p></div></div></body></html>
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