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    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_60CB2B5DD0FD57B437EF8E9181316A8F_verboseLabel_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_60CB2B5DD0FD57B437EF8E9181316A8F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Outstanding letters of credit</link:label>
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    <link:label id="lab_vvi_DebtCovenantAnnualShareRepurchaseLimit_06AB37724F0DEABBF9A98E91813239C2_verboseLabel_en-US" xlink:label="lab_vvi_DebtCovenantAnnualShareRepurchaseLimit_06AB37724F0DEABBF9A98E91813239C2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Share repurchases</link:label>
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    <link:label id="lab_us-gaap_GuaranteeObligationsMaximumExposure_B93CE84A32591243C9908E9181338D7A_verboseLabel_en-US" xlink:label="lab_us-gaap_GuaranteeObligationsMaximumExposure_B93CE84A32591243C9908E9181338D7A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum potential amount of future payments</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityCollateral_6207A5E241690F0856ED8E918138A090_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityCollateral_6207A5E241690F0856ED8E918138A090" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Collateral arrangements</link:label>
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    <link:label id="lab_vvi_MarketingAndEventsInternationalMember_2A10E2D01DCA49019A9B8F8C82CF5775_terseLabel_en-US" xlink:label="lab_vvi_MarketingAndEventsInternationalMember_2A10E2D01DCA49019A9B8F8C82CF5775" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Marketing &amp; Events International</link:label>
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    <link:label id="lab_vvi_MarketingAndEventsInternationalMember_2A10E2D01DCA49019A9B8F8C82CF5775_documentation_en-US" xlink:label="lab_vvi_MarketingAndEventsInternationalMember_2A10E2D01DCA49019A9B8F8C82CF5775" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Marketing and events international.</link:label>
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    <link:label id="lab_vvi_NonAmortizedBusinessLicenseMember_942D48DB83220F7DEC4E93AAD3606B1F_documentation_en-US" xlink:label="lab_vvi_NonAmortizedBusinessLicenseMember_942D48DB83220F7DEC4E93AAD3606B1F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Non Amortized Business License [Member]</link:label>
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    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_6069B8C9F230344C3B0F93AAD361EB28_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_6069B8C9F230344C3B0F93AAD361EB28" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_6069B8C9F230344C3B0F93AAD361EB28_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_6069B8C9F230344C3B0F93AAD361EB28" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
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    <link:label id="lab_vvi_ResourceCreativeLimitedMember_9BCCBAC235DCD49C2C3893AAD3615D3D_terseLabel_en-US" xlink:label="lab_vvi_ResourceCreativeLimitedMember_9BCCBAC235DCD49C2C3893AAD3615D3D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Resource Creative Limited</link:label>
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    <link:label id="lab_vvi_BanffInternationalHotelMember_774109D9E2BFA21805A393AAD3615248_terseLabel_en-US" xlink:label="lab_vvi_BanffInternationalHotelMember_774109D9E2BFA21805A393AAD3615248" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Banff International Hotel</link:label>
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    <link:label id="lab_vvi_BanffInternationalHotelMember_774109D9E2BFA21805A393AAD3615248_documentation_en-US" xlink:label="lab_vvi_BanffInternationalHotelMember_774109D9E2BFA21805A393AAD3615248" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Banff international hotel.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_BanffInternationalHotelMember" xlink:label="loc_vvi_BanffInternationalHotelMember_774109D9E2BFA21805A393AAD3615248" xlink:type="locator" />
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    <link:label id="lab_vvi_DenaliMember_F784B0EB61BA4EBF055793AAD361F337_documentation_en-US" xlink:label="lab_vvi_DenaliMember_F784B0EB61BA4EBF055793AAD361F337" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Denali.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_DenaliMember" xlink:label="loc_vvi_DenaliMember_F784B0EB61BA4EBF055793AAD361F337" xlink:type="locator" />
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    <link:label id="lab_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92_terseLabel_en-US" xlink:label="lab_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">St Mary</link:label>
    <link:label id="lab_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92_label_en-US" xlink:label="lab_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">St Mary [Member]</link:label>
    <link:label id="lab_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92_documentation_en-US" xlink:label="lab_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Business acquisition related to St. Mary.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_StMaryMember" xlink:label="loc_vvi_StMaryMember_43C7D94FC7060619DECB93AAD361DC92" xlink:type="locator" />
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    <link:label id="lab_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A_terseLabel_en-US" xlink:label="lab_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Grouse Mountain Lodge</link:label>
    <link:label id="lab_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A_label_en-US" xlink:label="lab_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Grouse Mountain Lodge [Member]</link:label>
    <link:label id="lab_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A_documentation_en-US" xlink:label="lab_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Grouse mountain lodge.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_GrouseMountainLodgeMember" xlink:label="loc_vvi_GrouseMountainLodgeMember_2D1CBC0D3EFA67942C4893AAD3614D5A" xlink:type="locator" />
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    <link:label id="lab_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239_terseLabel_en-US" xlink:label="lab_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Denali Grouse and St Marry</link:label>
    <link:label id="lab_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239_label_en-US" xlink:label="lab_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Denali Grouse and St Marry [Member]</link:label>
    <link:label id="lab_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239_documentation_en-US" xlink:label="lab_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Denali, Grouse and St. Marry.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_DenaliGrouseAndStMarryMember" xlink:label="loc_vvi_DenaliGrouseAndStMarryMember_8F8EE405132D813EC9BF93AAD3612239" xlink:type="locator" />
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    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_29A304FC55AD13861E3793AAD3610D43_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_29A304FC55AD13861E3793AAD3610D43" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
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    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibleAssetsOtherThanGoodwill_B9E6E09A99118F4F5D9693AAD361EC51_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibleAssetsOtherThanGoodwill_B9E6E09A99118F4F5D9693AAD361EC51" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other intangible assets</link:label>
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    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_0D7D743F7B8209B3A42393AAD361AC17_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_0D7D743F7B8209B3A42393AAD361AC17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchase price</link:label>
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    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsPerBasicShare_6C6C8E97A545B0A37B4599FA01C110C5_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsPerBasicShare_6C6C8E97A545B0A37B4599FA01C110C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations, Per Basic Share</link:label>
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    <link:label id="lab_us-gaap_EarningsPerShareBasic_BAF40CFC106FCEE1FC2499FA01C19DEC_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_BAF40CFC106FCEE1FC2499FA01C19DEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic</link:label>
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_39B0E49877E03AD67CE19D24AD578D46_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_39B0E49877E03AD67CE19D24AD578D46" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss):</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_39B0E49877E03AD67CE19D24AD578D46" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_39B0E49877E03AD67CE19D24AD578D46" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_76AAD1E6142947A07A2B9D24AD57F5E6_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_76AAD1E6142947A07A2B9D24AD57F5E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gains (losses) on investments, net of tax expense (benefit) of $96, $33 and $(36)</link:label>
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansNetUnamortizedGainLossArisingDuringPeriodNetOfTax_95A3CDF1994494BD643A9D24AD58E9B2_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansNetUnamortizedGainLossArisingDuringPeriodNetOfTax_95A3CDF1994494BD643A9D24AD58E9B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of net actuarial gain (loss), net of tax expense (benefit) of $2,380, $(574) and $(709)</link:label>
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B438A722707C1A4D78059D24AD5D998B_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B438A722707C1A4D78059D24AD5D998B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income attributable to Viad</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B438A722707C1A4D78059D24AD5D998B_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent_B438A722707C1A4D78059D24AD5D998B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax, Portion Attributable to Parent</link:label>
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    <link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_88D743A3F89E53376065C02EF434A331_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_88D743A3F89E53376065C02EF434A331" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Property, Plant and Equipment [Table]</link:label>
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    <link:label id="lab_us-gaap_LandMember_95974B5CC612B6CCEDFBC02EF4345C8F_verboseLabel_en-US" xlink:label="lab_us-gaap_LandMember_95974B5CC612B6CCEDFBC02EF4345C8F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Land and land interests</link:label>
    <link:label id="lab_us-gaap_LandMember_95974B5CC612B6CCEDFBC02EF4345C8F_label_en-US" xlink:label="lab_us-gaap_LandMember_95974B5CC612B6CCEDFBC02EF4345C8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Land [Member]</link:label>
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    <link:label id="lab_vvi_BuildingAndLeaseholdImprovementMember_3F7ACE4A0754694ADCB3C02EF434A21E_verboseLabel_en-US" xlink:label="lab_vvi_BuildingAndLeaseholdImprovementMember_3F7ACE4A0754694ADCB3C02EF434A21E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Building and leasehold improvements</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_DefinedBenefitPlanExpectedFutureBenefitPaymentsYearThree" xlink:label="loc_us-gaap_DefinedBenefitPlanExpectedFutureBenefitPaymentsYearThree_C00743D4852B6720CC399A2D3474DD47" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_DefinedBenefitPlanExpectedFutureBenefitPaymentsYearFour" xlink:label="loc_us-gaap_DefinedBenefitPlanExpectedFutureBenefitPaymentsYearFour_F624632308F470C113479A2D34745F98" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_DefinedBenefitPlanExpectedFutureBenefitPaymentsFiveFiscalYearsThereafter" xlink:label="loc_us-gaap_DefinedBenefitPlanExpectedFutureBenefitPaymentsFiveFiscalYearsThereafter_F920CB0ECCCCADC430CE9A2D3474299C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PrescriptionDrugSubsidyReceiptsNextTwelveMonths_FDBAA8C00F32774120669A2D3475E65C_label_en-US" xlink:label="lab_us-gaap_PrescriptionDrugSubsidyReceiptsNextTwelveMonths_FDBAA8C00F32774120669A2D3475E65C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prescription Drug Subsidy Receipts, Next Twelve Months</link:label>
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    <link:label id="lab_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357_verboseLabel_en-US" xlink:label="lab_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Machinery Movers Riggers &amp; Mach Erect Local 136 Supplemental Retirement Plan(1),(2)</link:label>
    <link:label id="lab_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357_label_en-US" xlink:label="lab_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Machinery Movers Riggers and Mach Erectors Local [Member]</link:label>
    <link:label id="lab_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357_documentation_en-US" xlink:label="lab_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Machinery movers riggers and mach erectors local.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_MachineryMoversRiggersAndMachErectorsLocalMember" xlink:label="loc_vvi_MachineryMoversRiggersAndMachErectorsLocalMember_A076FAA89C3064E5CEE99A2D345EB357" xlink:type="locator" />
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    <link:label id="lab_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C_terseLabel_en-US" xlink:label="lab_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nevada Resort Association IATSE Local 720 Retirement Plan</link:label>
    <link:label id="lab_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C_label_en-US" xlink:label="lab_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nevada Resort Association IATSE Local 720 Retirement Plan [Member]</link:label>
    <link:label id="lab_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C_documentation_en-US" xlink:label="lab_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Nevada Resort Association IATSE Local 720 Retirement Plan [Member]</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember" xlink:label="loc_vvi_NevadaResortAssociationIATSELocal720RetirementPlanMember_B10B44466B6ADB8410309A2D345E9B9C" xlink:type="locator" />
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    <link:label id="lab_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7_terseLabel_en-US" xlink:label="lab_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sign Pictorial &amp; Display Industry Pension Plan</link:label>
    <link:label id="lab_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7_label_en-US" xlink:label="lab_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sign Pictorial and Display Industry Pension Plan [Member]</link:label>
    <link:label id="lab_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7_documentation_en-US" xlink:label="lab_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Sign Pictorial and Display Industry Pension Plan [Member]</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_SignPictorialandDisplayIndustryPensionPlanMember" xlink:label="loc_vvi_SignPictorialandDisplayIndustryPensionPlanMember_4CEDB1223E843F2131149A2D345E9FD7" xlink:type="locator" />
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    <link:label id="lab_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A_terseLabel_en-US" xlink:label="lab_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Carpenters Retirement Plan of Western Washington</link:label>
    <link:label id="lab_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A_label_en-US" xlink:label="lab_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Carpenters Retirement Plan of Western Washington [Member]</link:label>
    <link:label id="lab_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A_documentation_en-US" xlink:label="lab_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Carpenters Retirement Plan of Western Washington [Member]</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_CarpentersRetirementPlanofWesternWashingtonMember" xlink:label="loc_vvi_CarpentersRetirementPlanofWesternWashingtonMember_7B02173173CAA80BC5BE9A2D345E756A" xlink:type="locator" />
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    <link:label id="lab_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D_verboseLabel_en-US" xlink:label="lab_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">New England Teamsters &amp; Trucking Industry Pension(3)</link:label>
    <link:label id="lab_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D_label_en-US" xlink:label="lab_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New England Teamsters and Trucking Industry Pension [Member]</link:label>
    <link:label id="lab_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D_documentation_en-US" xlink:label="lab_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">New England Teamsters &amp; trucking industry Pension.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember" xlink:label="loc_vvi_NewEnglandTeamstersAndTruckingIndustryPensionMember_22A814923339F3C76F299A2D345EF44D" xlink:type="locator" />
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    <link:label id="lab_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3_verboseLabel_en-US" xlink:label="lab_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Steelworkers Pension Trust</link:label>
    <link:label id="lab_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3_label_en-US" xlink:label="lab_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Steelworkers Pension Trust [Member]</link:label>
    <link:label id="lab_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3_documentation_en-US" xlink:label="lab_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Steelworkers pension trust.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_SteelworkersPensionTrustMember" xlink:label="loc_vvi_SteelworkersPensionTrustMember_C06A6D6A190E55992BC69A2D345E06E3" xlink:type="locator" />
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    <link:label id="lab_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A_verboseLabel_en-US" xlink:label="lab_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">All other funds(4)</link:label>
    <link:label id="lab_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A_label_en-US" xlink:label="lab_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">All Other Funds [Member]</link:label>
    <link:label id="lab_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A_documentation_en-US" xlink:label="lab_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">All other funds.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_AllOtherFundsMember" xlink:label="loc_vvi_AllOtherFundsMember_EF86624E9A1CB425A2449A2D345E8F6A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_MultiemployerPlansAbstract_415210A0E7563B75F7D19A2D345E0BA0_verboseLabel_en-US" xlink:label="lab_us-gaap_MultiemployerPlansAbstract_415210A0E7563B75F7D19A2D345E0BA0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Multi-employer pension plans</link:label>
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    <link:label id="lab_us-gaap_MultiemployerPlanNumber_399094D5FB95D63D55029A2D345EE161_verboseLabel_en-US" xlink:label="lab_us-gaap_MultiemployerPlanNumber_399094D5FB95D63D55029A2D345EE161" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Plan No:</link:label>
    <link:label id="lab_us-gaap_MultiemployerPlanNumber_399094D5FB95D63D55029A2D345EE161_label_en-US" xlink:label="lab_us-gaap_MultiemployerPlanNumber_399094D5FB95D63D55029A2D345EE161" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Multiemployer Plan Number</link:label>
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    <link:label id="lab_us-gaap_MultiemployerPlansCertifiedZoneStatus_B0ED1DD175F1F99326BF9A2D345EB546_verboseLabel_en-US" xlink:label="lab_us-gaap_MultiemployerPlansCertifiedZoneStatus_B0ED1DD175F1F99326BF9A2D345EB546" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Pension Protection Act Zone Status</link:label>
    <link:label id="lab_us-gaap_MultiemployerPlansCertifiedZoneStatus_B0ED1DD175F1F99326BF9A2D345EB546_label_en-US" xlink:label="lab_us-gaap_MultiemployerPlansCertifiedZoneStatus_B0ED1DD175F1F99326BF9A2D345EB546" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Multiemployer Plans, Certified Zone Status</link:label>
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    <link:label id="lab_us-gaap_MultiemployerPlansFundingImprovementPlanAndRehabilitationPlan_CD66EC2C8FCED287FFFC9A2D345F791C_verboseLabel_en-US" xlink:label="lab_us-gaap_MultiemployerPlansFundingImprovementPlanAndRehabilitationPlan_CD66EC2C8FCED287FFFC9A2D345F791C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">FIP/RP Status Pending/ Implemented</link:label>
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    <link:label id="lab_vvi_DefinedBenefitUnfundedPensionPlanEstimatedFutureEmployerContributionsInCurrentFiscalYear_B1FDDD918544F284D0CA936543CAC2BC_verboseLabel_en-US" xlink:label="lab_vvi_DefinedBenefitUnfundedPensionPlanEstimatedFutureEmployerContributionsInCurrentFiscalYear_B1FDDD918544F284D0CA936543CAC2BC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amount expected to contribute in unfunded pension plans</link:label>
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    <link:label id="lab_us-gaap_DefinedBenefitPlanUltimateHealthCareCostTrendRate_DE11FEAF1A6E2E134091936543CAFC60_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanUltimateHealthCareCostTrendRate_DE11FEAF1A6E2E134091936543CAFC60" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assumed health care cost trend rate</link:label>
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    <link:label id="lab_vvi_DefinedBenefitPlanDecreaseInAssumedHealthCareCostTrendRate_E34530EB67A826CFB902936543CAB044_verboseLabel_en-US" xlink:label="lab_vvi_DefinedBenefitPlanDecreaseInAssumedHealthCareCostTrendRate_E34530EB67A826CFB902936543CAB044" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Decrease in assumed health care cost trend rate</link:label>
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    <link:label id="lab_vvi_DefinedBenefitPlanDecreaseInAssumedHealthCareCostTrendRate_E34530EB67A826CFB902936543CAB044_documentation_en-US" xlink:label="lab_vvi_DefinedBenefitPlanDecreaseInAssumedHealthCareCostTrendRate_E34530EB67A826CFB902936543CAB044" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Defined benefit plan decrease in assumed health care cost trend rate.</link:label>
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    <link:label id="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnAccumulatedPostretirementBenefitObligation_B680B4AB8BC293FCD648936543CA1165_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnAccumulatedPostretirementBenefitObligation_B680B4AB8BC293FCD648936543CA1165" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of one percentage point increase on accumulated post retirement benefit obligation</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnAccumulatedPostretirementBenefitObligation_B680B4AB8BC293FCD648936543CA1165_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnAccumulatedPostretirementBenefitObligation_B680B4AB8BC293FCD648936543CA1165" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Effect of One Percentage Point Increase on Accumulated Postretirement Benefit Obligation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnAccumulatedPostretirementBenefitObligation" xlink:label="loc_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnAccumulatedPostretirementBenefitObligation_B680B4AB8BC293FCD648936543CA1165" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnServiceAndInterestCostComponents_2F0368EC0FF480ACAEA4936543CAD397_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointIncreaseOnServiceAndInterestCostComponents_2F0368EC0FF480ACAEA4936543CAD397" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of one percentage point increase in assumed health care cost trend rate on total service and interest cost components</link:label>
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    <link:label id="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointDecreaseOnAccumulatedPostretirementBenefitObligation1_08D248A4A78889E8F4F6936543CA54CA_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointDecreaseOnAccumulatedPostretirementBenefitObligation1_08D248A4A78889E8F4F6936543CA54CA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of one percentage point decrease in assumed health care cost trend rate on accumulated post retirement benefit obligation</link:label>
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    <link:label id="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointDecreaseOnServiceAndInterestCostComponents1_049FC018FA17C3955893936543CA1CD8_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanEffectOfOnePercentagePointDecreaseOnServiceAndInterestCostComponents1_049FC018FA17C3955893936543CA1CD8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of one percentage point decrease in assumed health care cost trend rate on total service and interest cost components</link:label>
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    <link:label id="lab_vvi_MaximumPercentageOfFundingStatusOfPlanInRedZone_16639C7568B85BC7DC3E936543CB045E_verboseLabel_en-US" xlink:label="lab_vvi_MaximumPercentageOfFundingStatusOfPlanInRedZone_16639C7568B85BC7DC3E936543CB045E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum percentage of funding status of plans in red zone</link:label>
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    <link:label id="lab_vvi_MaximumPercentageOfFundingStatusOfPlanInYellowZone_31EDD3A7A278D14A71F3936543CB3E29_verboseLabel_en-US" xlink:label="lab_vvi_MaximumPercentageOfFundingStatusOfPlanInYellowZone_31EDD3A7A278D14A71F3936543CB3E29" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum percentage of funding status of plans in yellow zone</link:label>
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    <link:label id="lab_vvi_MinimumPercentageOfFundingStatusOfPlanInGreenZone_43E132FD1C42FE8B61A9936543CBAAE8_verboseLabel_en-US" xlink:label="lab_vvi_MinimumPercentageOfFundingStatusOfPlanInGreenZone_43E132FD1C42FE8B61A9936543CBAAE8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum percentage of funding status of plans in green zone</link:label>
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    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwenty_F1ACF502171B894E1FEE99FA03149D4C_documentation_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwenty_F1ACF502171B894E1FEE99FA03149D4C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Foreign tax credit carryforward expire on two thousand twenty.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwenty" xlink:label="loc_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwenty_F1ACF502171B894E1FEE99FA03149D4C" xlink:type="locator" />
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    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253_terseLabel_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Tax Credit Carryforward Expire On Two Thousand Twenty One</link:label>
    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253_label_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Tax Credit Carryforward Expire On Two Thousand Twenty One</link:label>
    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253_documentation_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Foreign tax credit carryforward expire on two thousand twenty one.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne" xlink:label="loc_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyOne_B650FD5D785BEEDE85F999FA0314C253" xlink:type="locator" />
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    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA_terseLabel_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Tax Credit Carryforward Expire On Two Thousand Twenty Two</link:label>
    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA_label_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Tax Credit Carryforward Expire On Two Thousand Twenty Two</link:label>
    <link:label id="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA_documentation_en-US" xlink:label="lab_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Foreign tax credit carryforward expire on 2012.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo" xlink:label="loc_vvi_ForeignTaxCreditCarryforwardExpireOnTwoThousandTwentyTwo_A2200881E25AC2EC11E099FA0314F3EA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Tax Credit Carryforwards, General Business</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Tax Credit Carryforwards, General Business</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023" xlink:to="lab_us-gaap_DeferredTaxAssetsTaxCreditCarryforwardsGeneralBusiness_E2BD6B63003CA5213C0599FA03145023" xlink:type="arc" />
    <link:label id="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C_terseLabel_en-US" xlink:label="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Liability For Undistributed Foreign Earnings</link:label>
    <link:label id="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C_label_en-US" xlink:label="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Liability For Undistributed Foreign Earnings</link:label>
    <link:label id="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C_documentation_en-US" xlink:label="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unrecognized tax liability for undistributed foreign earnings.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings" xlink:label="loc_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C" xlink:to="lab_vvi_UnrecognizedTaxLiabilityForUndistributedForeignEarnings_BF34803B63891E7AB40C99FA0314F26C" xlink:type="arc" />
    <link:label id="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB_verboseLabel_en-US" xlink:label="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Segment Information (Textual) [Abstract]</link:label>
    <link:label id="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB_label_en-US" xlink:label="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Information (Textual) [Abstract]</link:label>
    <link:label id="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB_documentation_en-US" xlink:label="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Segment Information (Textual) [Abstract]</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_SegmentInformationTextualAbstract" xlink:label="loc_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB" xlink:to="lab_vvi_SegmentInformationTextualAbstract_5C043D7BD21C7EFE1E9D69E5691C38CB" xlink:type="arc" />
    <link:label id="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9_verboseLabel_en-US" xlink:label="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Percent of segment's revenues</link:label>
    <link:label id="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9_label_en-US" xlink:label="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Segment Revenues</link:label>
    <link:label id="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9_documentation_en-US" xlink:label="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of segment revenues.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_PercentageOfSegmentRevenues" xlink:label="loc_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9" xlink:to="lab_vvi_PercentageOfSegmentRevenues_E811B534004C5253D42169E5691C58B9" xlink:type="arc" />
    <link:label id="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81_verboseLabel_en-US" xlink:label="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Percent of Viad's revenues</link:label>
    <link:label id="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81_label_en-US" xlink:label="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Net Revenue</link:label>
    <link:label id="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81_documentation_en-US" xlink:label="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of net revenue.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_PercentageOfNetRevenue" xlink:label="loc_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81" xlink:to="lab_vvi_PercentageOfNetRevenue_9C15347F7C1F6AA01E4169E5691D0F81" xlink:type="arc" />
    <link:label id="lab_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E_verboseLabel_en-US" xlink:label="lab_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amounts paid by ESOP for:</link:label>
    <link:label id="lab_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E_label_en-US" xlink:label="lab_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Grandfathered ESOP Expense Recognition [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_GrandfatheredESOPExpenseRecognitionAbstract" xlink:label="loc_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E" xlink:to="lab_us-gaap_GrandfatheredESOPExpenseRecognitionAbstract_C8B6986B4B4ACC76518485CA04D9C05E" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Debt repayment</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Ownership Plan (ESOP), Debt Structure, Direct Loan, Employer Cash Payments Used for Debt Service</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService" xlink:label="loc_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017" xlink:to="lab_us-gaap_EmployeeStockOwnershipPlanESOPDebtStructureDirectLoanEmployerCashPaymentsUsedForDebtService_B106195292A61BC44C9085CA04D95017" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Ownership Plan (ESOP), Interest Payments from ESOP</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP" xlink:label="loc_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F" xlink:to="lab_us-gaap_EmployeeStockOwnershipPlanESOPInterestPaymentsFromESOP_289BEB47D56E291910A685CA04D9465F" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amounts received from Viad as:</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Ownership Plan (ESOP), Shares in ESOP [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract" xlink:label="loc_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679" xlink:to="lab_us-gaap_EmployeeStockOwnershipPlanESOPSharesInESOPAbstract_3913F9A78D6E6138EB7285CA04D97679" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPCashContributionsToESOP_581C41E96129B4F6CA8385CA04D9693B_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPCashContributionsToESOP_581C41E96129B4F6CA8385CA04D9693B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Contributions</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOwnershipPlanESOPCashContributionsToESOP_581C41E96129B4F6CA8385CA04D9693B_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOwnershipPlanESOPCashContributionsToESOP_581C41E96129B4F6CA8385CA04D9693B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Ownership Plan (ESOP), Cash Contributions to ESOP</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_EmployeeStockOwnershipPlanESOPCashContributionsToESOP" xlink:label="loc_us-gaap_EmployeeStockOwnershipPlanESOPCashContributionsToESOP_581C41E96129B4F6CA8385CA04D9693B" xlink:type="locator" />
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    <link:label id="lab_vvi_CommonStockRepurchasesTextBlock_BDE736BA26FB2F09F3F8004DAE131470_verboseLabel_en-US" xlink:label="lab_vvi_CommonStockRepurchasesTextBlock_BDE736BA26FB2F09F3F8004DAE131470" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock Repurchases</link:label>
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    <link:label id="lab_vvi_AggregateFixedIncomeSecuritiesMember_7BD81B1926E7D8AB1B309A2D347A4E02_documentation_en-US" xlink:label="lab_vvi_AggregateFixedIncomeSecuritiesMember_7BD81B1926E7D8AB1B309A2D347A4E02" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Aggregate fixed income securities.</link:label>
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    <link:label id="lab_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613_verboseLabel_en-US" xlink:label="lab_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">U.S. equity securities</link:label>
    <link:label id="lab_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613_label_en-US" xlink:label="lab_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Us Equity Securities [Member]</link:label>
    <link:label id="lab_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613_documentation_en-US" xlink:label="lab_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">U.S. equity securities.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_UsEquitySecuritiesMember" xlink:label="loc_vvi_UsEquitySecuritiesMember_A268838DD00D32474CE09A2D347AC613" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CashMember_1530CD32766FFF863C8F9A2D347ADD2D_terseLabel_en-US" xlink:label="lab_us-gaap_CashMember_1530CD32766FFF863C8F9A2D347ADD2D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash</link:label>
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    <link:label id="lab_us-gaap_EquitySecuritiesMember_739D7E74818F3B1D66059A2D347A8547_terseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_739D7E74818F3B1D66059A2D347A8547" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Securities</link:label>
    <link:label id="lab_us-gaap_EquitySecuritiesMember_739D7E74818F3B1D66059A2D347A8547_label_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_739D7E74818F3B1D66059A2D347A8547" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="loc_us-gaap_EquitySecuritiesMember_739D7E74818F3B1D66059A2D347A8547" xlink:type="locator" />
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    <link:label id="lab_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C_verboseLabel_en-US" xlink:label="lab_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Canadian Fixed Income Securities</link:label>
    <link:label id="lab_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C_label_en-US" xlink:label="lab_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Canadian Fixed Income Securities [Member]</link:label>
    <link:label id="lab_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C_documentation_en-US" xlink:label="lab_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Canadian Fixed Income Securities.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_CanadianFixedIncomeSecuritiesMember" xlink:label="loc_vvi_CanadianFixedIncomeSecuritiesMember_900FB3F6621CA475D3E19A2D347B7B9C" xlink:type="locator" />
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    <link:label id="lab_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0_verboseLabel_en-US" xlink:label="lab_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">International equity securities</link:label>
    <link:label id="lab_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0_label_en-US" xlink:label="lab_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">International equity securities [Member]</link:label>
    <link:label id="lab_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0_documentation_en-US" xlink:label="lab_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">International equity securities.</link:label>
    <link:loc xlink:href="vvi-20131231.xsd#vvi_InternationalEquitySecuritiesMember" xlink:label="loc_vvi_InternationalEquitySecuritiesMember_70CE98B7AF07E911CD029A2D347B23C0" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DefinedBenefitPlanChangeInFairValueOfPlanAssetsRollForward_62E722BBFCB395F7826F9A2D347BA184_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanChangeInFairValueOfPlanAssetsRollForward_62E722BBFCB395F7826F9A2D347BA184" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of the domestic plans assets by asset class</link:label>
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