<SEC-DOCUMENT>0001423296-15-000008-index.html : 20150206
<SEC-HEADER>0001423296-15-000008.hdr.sgml : 20150206
<ACCEPTANCE-DATETIME>20150206112155
ACCESSION NUMBER:		0001423296-15-000008
CONFORMED SUBMISSION TYPE:	SC 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20150206
DATE AS OF CHANGE:		20150206

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-42553
		FILM NUMBER:		15582939

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Zuckerman Investment Group, LLC
		CENTRAL INDEX KEY:			0001423296
		IRS NUMBER:				202537728
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		155 NORTH WACKER DRIVE
		STREET 2:		SUITE 1700
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60606
		BUSINESS PHONE:		312-948-8000

	MAIL ADDRESS:	
		STREET 1:		155 NORTH WACKER DRIVE
		STREET 2:		SUITE 1700
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60606

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Asset Management Investors, LLC
		DATE OF NAME CHANGE:	20080109
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G/A
<SEQUENCE>1
<FILENAME>Complete_sch13GVVI12312014.txt
<DESCRIPTION>12.31.2014 VVI 13G AMENDMENT 1 LESS THAN 5%
<TEXT>
Document 1 - file: Complete_sch13GVVI12312014.txt

</DOCUMENT>
</SEC-DOCUMENT>