    <SEC-DOCUMENT>0000884219-15-000013-index.html : 20150415
    <SEC-HEADER>0000884219-15-000013.hdr.sgml : 20150415
    <ACCEPTANCE-DATETIME>20150415122223
    ACCESSION NUMBER:		0000884219-15-000013
    CONFORMED SUBMISSION TYPE:	DEF 14A
    PUBLIC DOCUMENT COUNT:		18
    CONFORMED PERIOD OF REPORT:	20141231
    FILED AS OF DATE:		20150415
    DATE AS OF CHANGE:		20150415
    EFFECTIVENESS DATE:		20150415

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			VIAD CORP
    		CENTRAL INDEX KEY:			0000884219
    		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
    		IRS NUMBER:				361169950
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		DEF 14A
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-11015
    		FILM NUMBER:		15771063

    	BUSINESS ADDRESS:
    		STREET 1:		1850 NORTH CENTRAL AVE
    		STREET 2:		SUITE 1900
    		CITY:			PHOENIX
    		STATE:			AZ
    		ZIP:			85004-4565
    		BUSINESS PHONE:		(602) 207-1000

    	MAIL ADDRESS:
    		STREET 1:		1850 NORTH CENTRAL AVE
    		STREET 2:		SUITE 1900
    		CITY:			PHOENIX
    		STATE:			AZ
    		ZIP:			85004-4565

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	DIAL CORP /DE/
    		DATE OF NAME CHANGE:	19930823

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	NEW DIAL CORP
    		DATE OF NAME CHANGE:	19921106
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>DEF 14A
    <SEQUENCE>1
    <FILENAME>viad2015proxystatement.htm
    <DESCRIPTION>VIAD CORP 2015 PROXY STATEMENT
    <TEXT>
    Document 1 - file: viad2015proxystatement.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>2
    <FILENAME>benett2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 2 - file: benett2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>3
    <FILENAME>boggan2015a.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 3 - file: boggan2015a.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>cunningham2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 4 - file: cunningham2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>dozer2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 5 - file: dozer2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>dozersignature.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 6 - file: dozersignature.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>7
    <FILENAME>mace2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 7 - file: mace2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>8
    <FILENAME>moster2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 8 - file: moster2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>9
    <FILENAME>mostersignature2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 9 - file: mostersignature2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>10
    <FILENAME>muzenrider2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 10 - file: muzenrider2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>11
    <FILENAME>pederson2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 11 - file: pederson2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>12
    <FILENAME>proxycard201501.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 12 - file: proxycard201501.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>13
    <FILENAME>proxycard201502.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 13 - file: proxycard201502.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>14
    <FILENAME>schechter2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 14 - file: schechter2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>15
    <FILENAME>teplin2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 15 - file: teplin2015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>16
    <FILENAME>viad2015pro_chart-10326.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 16 - file: viad2015pro_chart-10326.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>17
    <FILENAME>viad2015pro_chart-11412.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 17 - file: viad2015pro_chart-11412.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>18
    <FILENAME>viadlogo2015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 18 - file: viadlogo2015.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>