<SEC-DOCUMENT>0001193125-20-240085-index.html : 20200904
<SEC-HEADER>0001193125-20-240085.hdr.sgml : 20200904
<ACCEPTANCE-DATETIME>20200904161201
ACCESSION NUMBER:		0001193125-20-240085
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		11
CONFORMED PERIOD OF REPORT:	20201007
FILED AS OF DATE:		20200904
DATE AS OF CHANGE:		20200904
EFFECTIVENESS DATE:		20200904

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		201162000

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>d939200ddef14a.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: d939200ddef14a.htm
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>2 <FILENAME>g939200g14c52.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 2 - file: g939200g14c52.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>3 <FILENAME>g939200g17e46.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 3 - file: g939200g17e46.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>4 <FILENAME>g939200g45y00.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 4 - file: g939200g45y00.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>5 <FILENAME>g939200g52h20.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 5 - file: g939200g52h20.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>6 <FILENAME>g939200g68q39.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 6 - file: g939200g68q39.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>7 <FILENAME>g939200g81s23.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 7 - file: g939200g81s23.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>8 <FILENAME>g939200g90z18.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 8 - file: g939200g90z18.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>9 <FILENAME>g939200g98q12.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 9 - file: g939200g98q12.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>10 <FILENAME>g939200pc1.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 10 - file: g939200pc1.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>11 <FILENAME>g939200pc2.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 11 - file: g939200pc2.jpg
</DOCUMENT> </SEC-DOCUMENT>