<SEC-DOCUMENT>0001959173-23-004704.txt : 20231114
<SEC-HEADER>0001959173-23-004704.hdr.sgml : 20231114
<ACCEPTANCE-DATETIME>20231114113136
ACCESSION NUMBER:		0001959173-23-004704
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20231114
DATE AS OF CHANGE:		20231114

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		231402795

	BUSINESS ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			INGERSOLL ELLEN M
		CENTRAL INDEX KEY:			0001184564

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001184564</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000884219</issuerCik>
      <issuerName>VIAD CORP</issuerName>
      <secFileNumber>001-11015</secFileNumber>
      <issuerAddress>
        <com:street1>7000 E. 1ST AVENUE</com:street1>
        <com:city>SCOTTSDALE</com:city>
        <com:stateOrCountry>AZ</com:stateOrCountry>
        <com:zipCode>85251</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(602) 207-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>INGERSOLL ELLEN M</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>245 summer street</com:street1>
          <com:city>boston</com:city>
          <com:stateOrCountry>MA</com:stateOrCountry>
          <com:zipCode>02110</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>25409</noOfUnitsSold>
      <aggregateMarketValue>762270.00</aggregateMarketValue>
      <noOfUnitsOutstanding>20919370</noOfUnitsOutstanding>
      <approxSaleDate>11/13/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/27/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Steven Ingersoll acquired</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Steven Ingersoll</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>25409</amountOfSecuritiesAcquired>
      <paymentDate>03/27/2022</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>shares are being sold from Steven Ingersoll Family Trust U/A 12/23/19</remarks>
    <noticeSignature>
      <noticeDate>11/14/2023</noticeDate>
      <signature>/s/ Audrey Skillern as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for ELLEN M INGERSOLL</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
