<SEC-DOCUMENT>0001040188-24-000053-index.html : 20241106
<SEC-HEADER>0001040188-24-000053.hdr.sgml : 20241106
<ACCEPTANCE-DATETIME>20241106124805
ACCESSION NUMBER:		0001040188-24-000053
CONFORMED SUBMISSION TYPE:	SCHEDULE 13G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20241106

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-42553
		FILM NUMBER:		241429976

	BUSINESS ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VICTORY CAPITAL MANAGEMENT INC
		CENTRAL INDEX KEY:			0001040188
		ORGANIZATION NAME:           	
		IRS NUMBER:				132700161
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G

	BUSINESS ADDRESS:	
		STREET 1:		15935 LA CANTERA PARKWAY
		CITY:			SAN ANTONIO
		STATE:			TX
		ZIP:			78256
		BUSINESS PHONE:		2168982400

	MAIL ADDRESS:	
		STREET 1:		15935 LA CANTERA PARKWAY
		CITY:			SAN ANTONIO
		STATE:			TX
		ZIP:			78256

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	KEY ASSET MANAGEMENT INC/OH
		DATE OF NAME CHANGE:	19990325
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13G
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
Document 1 - file: primary_doc.html

Document 1 - RAW XML: primary_doc.xml

</DOCUMENT>
</SEC-DOCUMENT>