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Segment Disclosure
 6 Months Ended
Oct. 27, 2012
Segment Reporting [Abstract]  
Segment Disclosure
Segment Disclosure

We have organized our business into five segments which meet the definition of reportable segments under Accounting Standards Codification ("ASC") 280-10, Segment Reporting: Commercial , Live Events, Schools and Theatres, Transportation, and the International business unit. These segments are based on the type of customer and geography.
 
Our Commercial business unit primarily consists of sales of our video, Galaxy®, Fuelight™ and Valo™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our Schools and Theatres business unit primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities and sales of our Vortek® automated rigging systems for theatre applications.  Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding that portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, and Schools and Theatres business units based on cost of sales.  Shared manufacturing, building and utilities and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Three Months Ended
 
Six Months Ended
 
October 27,
2012
 
October 29,
2011
 
October 27,
2012
 
October 29,
2011
Net sales:
 
 
 
 
 
 
 
Commercial
$
39,773

 
$
43,704

 
$
78,130

 
$
76,407

Live Events
50,604

 
46,664

 
95,113

 
85,181

Schools & Theatres
21,688

 
17,239

 
39,861

 
35,721

Transportation
17,571

 
12,439

 
34,167

 
23,939

International
20,235

 
15,864

 
35,519

 
33,359

 
149,871

 
135,910

 
282,790

 
254,607

 
 
 
 
 
 
 
 
Contribution margin:
 
 
 
 
 
 
 
Commercial
8,566

 
7,449

 
14,768

 
11,987

Live Events
8,073

 
6,021

 
15,149

 
9,429

Schools & Theatres
3,434

 
1,409

 
6,011

 
4,809

Transportation
6,025

 
2,795

 
12,004

 
6,139

International
3,458

 
870

 
4,934

 
3,477

 
29,556

 
18,544

 
52,866

 
35,841

 
 
 
 
 
 
 
 
Non-allocated operating expenses:
 
 
 
 
 
 
 
General and administrative
6,850

 
6,972

 
13,431

 
13,436

Product design and development
5,845

 
5,636

 
11,866

 
11,353

Operating income
16,861

 
5,936

 
27,569

 
11,052

 
 
 
 
 
 
 
 
Nonoperating income (expense):
 
 
 
 
 
 
 
Interest income
348

 
457

 
779

 
892

Interest expense
(36
)
 
(95
)
 
(123
)
 
(171
)
Other income (expense), net
150

 
(47
)
 
(30
)
 
(193
)
 
 
 
 
 
 
 
 
Income before income taxes
17,323

 
6,251

 
28,195

 
11,580

Income tax expense
5,776

 
2,292

 
9,970

 
4,253

Net income
$
11,547

 
$
3,959

 
$
18,225

 
$
7,327

 
 
 
 
 
 
 
 
Depreciation and amortization:
 
 
 
 
 
 
 
Commercial
$
1,213

 
$
1,517

 
$
2,493

 
$
3,198

Live Events
1,161

 
1,257

 
2,265

 
2,568

Schools & Theatres
562

 
581

 
1,138

 
1,220

Transportation
345

 
339

 
669

 
700

International
222

 
166

 
359

 
330

Unallocated corporate depreciation
452

 
499

 
907

 
994

 
$
3,955

 
$
4,359

 
$
7,831

 
$
9,010


 
No single geographic area comprises a material amount of net sales or long-lived assets net of accumulated depreciation other than the United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:
 
Three Months Ended
 
Six Months Ended
 
October 27,
2012
 
October 29,
2011
 
October 27,
2012
 
October 29,
2011
Net sales:
 
 
 
 
 
 
 
United States
$
125,835

 
$
117,630

 
$
241,494

 
$
215,728

Outside U.S.
24,036

 
18,280

 
41,296

 
38,879

 
$
149,871

 
$
135,910

 
$
282,790

 
$
254,607

 
 
 
 
 
 
 
 
 
October 27,
2012
 
April 28,
2012
 
 
 
 
Long-lived assets:
 
 
 
 
 
 


United States
$
62,506

 
$
66,350

 
 
 


Outside U.S.
1,901

 
2,046

 
 
 
 
 
$
64,407

 
$
68,396

 
 
 



 
We have numerous customers worldwide for sales of our products and services, therefore, we are not economically dependent on a limited number of customers for the sale of our products and services.  We are not economically dependent on a limited number of suppliers for our inventory items because we have numerous suppliers world-wide.