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Segment Reporting
 12 Months Ended
Apr. 27, 2013
Segment Reporting [Abstract]  
Segment Reporting
Segment Reporting

We have organized our business into five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting: Commercial, Live Events, Schools and Theatres, Transportation, and the International business unit. These segments are based on the type of customer and geography.
 
Our Commercial business unit primarily consists of sales of our video, Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our Schools and Theatres business unit primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities and sales of our Vortek® automated rigging systems for theatre applications.  Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding the portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, segments follow the same accounting policies as those described in Note 1.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, Transportation, and Schools and Theatres business units based on cost of sales.  Shared manufacturing, building and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Year Ended
 
April 27,
2013
 
April 28,
2012
 
April 30,
2011
Net sales:
 
 
 
 
 
Commercial
$
144,596

 
$
148,585

 
$
112,515

Live Events
158,562

 
160,933

 
161,572

Schools & Theatres
66,128

 
59,662

 
62,310

Transportation
73,270

 
48,284

 
45,215

International
75,766

 
72,062

 
60,064

 
518,322

 
489,526

 
441,676

 
 
 
 
 
 
Contribution margin:
 
 
 
 
 
Commercial
24,241

 
24,011

 
12,925

Live Events
19,071

 
13,579

 
18,889

Schools & Theatres
8,150

 
4,716

 
7,247

Transportation
21,330

 
11,009

 
12,149

International
8,343

 
7,889

 
10,719

 
81,135

 
61,204

 
61,929

 
 
 
 
 
 
Non-allocated operating expenses:
 
 
 
 
 
General and administrative
27,404

 
27,422

 
23,453

Product design and development
23,131

 
23,507

 
18,949

Operating income
30,600

 
10,275

 
19,527

 
 
 
 
 
 
Nonoperating income (expense):
 
 
 
 
 
Interest income
1,523

 
1,747

 
1,921

Interest expense
(355
)
 
(335
)
 
(184
)
Other (expense) income, net
(839
)
 
(110
)
 
877

 
 
 
 
 
 
Income before income taxes
30,929

 
11,577

 
22,141

Income tax expense
8,150

 
3,088

 
7,897

Net income
$
22,779

 
$
8,489

 
$
14,244

 
 
 
 
 
 
Depreciation and amortization:
 
 
 
 
 
Commercial
$
4,940

 
$
6,103

 
$
6,790

Live Events
4,473

 
5,055

 
6,224

Schools & Theatres
2,233

 
2,361

 
2,621

Transportation
1,375

 
1,386

 
1,524

International
717

 
650

 
692

Unallocated corporate depreciation
1,869

 
1,963

 
1,790

 
$
15,607

 
$
17,518

 
$
19,641


 
No single geographic area comprises a material amount of net sales or long-lived assets net of accumulated depreciation other than the United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:
 
Year Ended
 
April 27,
2013
 
April 28,
2012
 
April 30,
2011
Net sales:
 
 
 
 
 
United States
$
430,242

 
$
405,479

 
$
368,979

Outside U.S.
88,080

 
84,047

 
72,697

 
$
518,322

 
$
489,526

 
$
441,676

Long-lived assets:
 
 
 
 
 
United States
$
60,060

 
$
66,350

 
$
68,034

Outside U.S.
1,565

 
2,046

 
1,832

 
$
61,625

 
$
68,396

 
$
69,866


 
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services.