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Segment Disclosure
 3 Months Ended
Jul. 27, 2013
Segment Reporting [Abstract]  
Segment Disclosure
Segment Disclosure

We have organized our business into five segments which meet the definition of reportable segments under Accounting Standards Codification ("ASC") 280-10, Segment Reporting: Commercial, Live Events, Schools and Theatres, Transportation, and the International business unit. These segments are based on the type of customer and geography.
 
Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our Schools and Theatres business unit primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities and sales of our Vortek® automated rigging systems for theatre applications.  Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding the portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, Transportation, and Schools and Theatres business units based on cost of sales.  Shared manufacturing, building and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Three Months Ended
 
July 27,
2013
 
July 28,
2012
Net sales:
 
 
 
Commercial
$
33,701

 
$
38,356

Live Events
55,077

 
44,509

Schools & Theatres
17,917

 
18,174

Transportation
13,042

 
16,596

International
18,985

 
15,284

 
138,722

 
132,919

 
 
 
 
Contribution margin:
 
 
 
Commercial
5,944

 
6,202

Live Events
8,342

 
7,076

Schools & Theatres
3,148

 
2,577

Transportation
2,145

 
5,979

International
2,305

 
1,476

 
21,884

 
23,310

 
 
 
 
Non-allocated operating expenses:
 
 
 
General and administrative
7,299

 
6,581

Product design and development
5,989

 
6,021

Operating income
8,596

 
10,708

 
 
 
 
Nonoperating income (expense):
 
 
 
Interest income
343

 
431

Interest expense
(115
)
 
(87
)
Other (expense) income, net
(392
)
 
(180
)
 
 
 
 
Income before income taxes
8,432

 
10,872

Income tax expense
2,712

 
4,194

Net income
$
5,720

 
$
6,678

 
 
 
 
Depreciation and amortization:
 
 
 
Commercial
$
1,052

 
$
1,280

Live Events
1,147

 
1,104

Schools & Theatres
546

 
576

Transportation
286

 
324

International
236

 
137

Unallocated corporate depreciation
555

 
455

 
$
3,822

 
$
3,876


 
No single geographic area comprises a material amount of net sales or long-lived assets net of accumulated depreciation other than the United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:
 
Three Months Ended
 
July 27,
2013
 
July 28,
2012
Net sales:
 
 
 
United States
$
115,451

 
$
115,759

Outside U.S.
23,271

 
17,160

 
$
138,722

 
$
132,919

 
 
 
 
 
 
 
 
 
July 27,
2013
 
April 27,
2013
Long-lived assets:
 
 
 
United States
$
60,291

 
$
60,060

Outside U.S.
4,235

 
1,565

 
$
64,526

 
$
61,625


 
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services.