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Segment Reporting
 12 Months Ended
Apr. 26, 2014
Segment Reporting [Abstract]  
Segment Reporting
Segment Reporting

We have organized our business into five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting: Commercial, Live Events, Schools and Theatres, Transportation, and International business units. These segments are based on the type of customer and geography.
 
Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our Schools and Theatres business unit primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities and sales of our Vortek® automated rigging systems for theatre applications.  Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding the portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, our segments follow the same accounting policies as those described in Note 1.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, Transportation, and Schools and Theatres business units based on cost of sales.  Shared manufacturing, building and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Year Ended
 
April 26,
2014
 
April 27,
2013
 
April 28,
2012
Net sales:
 
 
 
 
 
Commercial
$
154,754

 
$
144,596

 
$
148,585

Live Events
197,246

 
158,562

 
160,933

Schools & Theatres
59,531

 
66,128

 
59,662

Transportation
54,861

 
73,270

 
48,284

International
85,578

 
75,766

 
72,062

 
551,970

 
518,322

 
489,526

 
 
 
 
 
 
Contribution margin:
 
 
 
 
 
Commercial
30,313

 
24,241

 
24,011

Live Events
30,503

 
19,071

 
13,579

Schools & Theatres
5,474

 
8,150

 
4,716

Transportation
12,810

 
21,330

 
11,009

International
8,816

 
8,343

 
7,889

 
87,916

 
81,135

 
61,204

 
 
 
 
 
 
Non-allocated operating expenses:
 
 
 
 
 
General and administrative
27,984

 
27,404

 
27,422

Product design and development
23,375

 
23,131

 
23,507

Operating income
36,557

 
30,600

 
10,275

 
 
 
 
 
 
Nonoperating income (expense):
 
 
 
 
 
Interest income
1,294

 
1,523

 
1,747

Interest expense
(255
)
 
(355
)
 
(335
)
Other (expense) income, net
(355
)
 
(839
)
 
(110
)
 
 
 
 
 
 
Income before income taxes
37,241

 
30,929

 
11,577

Income tax expense
15,035

 
8,150

 
3,088

Net income
$
22,206

 
$
22,779

 
$
8,489

 
 
 
 
 
 
Depreciation and amortization:
 
 
 
 
 
Commercial
$
4,243

 
$
4,940

 
$
6,103

Live Events
4,461

 
4,473

 
5,055

Schools & Theatres
2,053

 
2,233

 
2,361

Transportation
1,132

 
1,375

 
1,386

International
873

 
717

 
650

Unallocated corporate depreciation
1,739

 
1,869

 
1,963

 
$
14,501

 
$
15,607

 
$
17,518


 
No single geographic area comprises a material amount of net sales or long-lived assets net of accumulated depreciation other than the United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:
 
Year Ended
 
April 26,
2014
 
April 27,
2013
 
April 28,
2012
Net sales:
 
 
 
 
 
United States
$
453,468

 
$
430,242

 
$
405,479

Outside U.S.
98,502

 
88,080

 
84,047

 
$
551,970

 
$
518,322

 
$
489,526

Long-lived assets:
 
 
 
 
 
United States
$
60,846

 
$
60,060

 
$
66,350

Outside U.S.
4,424

 
1,565

 
2,046

 
$
65,270

 
$
61,625

 
$
68,396


 
The increase in long-lived assets is due to a business combination as described in Note 4. We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on a few large digital billboard customers in our Commercial business unit.