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Segment Disclosure
 3 Months Ended
Aug. 02, 2014
Segment Reporting [Abstract]  
Segment Disclosure
Segment Disclosure

We have organized our business into five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International business units. These segments are based on the type of customer or geography.
 
Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our High School Park and Recreation business unit (formerly known as our Schools and Theatres business unit) primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities.  Upon the sale of our automated rigging systems for theatre applications we, change the name of this business unit. There was no change to the composition of the segment. Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding the portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 26, 2014.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, Transportation, and High School Park and Recreation business units based on cost of sales.  Shared manufacturing, building and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Three Months Ended
 
August 2,
2014
 
July 27,
2013
Net sales:
 
 
 
Commercial
$
39,782

 
$
33,701

Live Events
75,674

 
55,077

High School Park and Recreation
20,111

 
17,917

Transportation
13,313

 
13,042

International
17,738

 
18,985

 
166,618

 
138,722

 
 
 
 
Contribution margin:
 
 
 
Commercial
6,912

 
5,944

Live Events
12,047

 
8,342

High School Park and Recreation
5,158

 
3,148

Transportation
3,281

 
2,145

International
959

 
2,305

 
28,357

 
21,884

 
 
 
 
Non-allocated operating expenses:
 
 
 
General and administrative
7,937

 
7,299

Product design and development
6,803

 
5,989

Operating income
13,617

 
8,596

 
 
 
 
Nonoperating income (expense):
 
 
 
Interest income
300

 
343

Interest expense
(68
)
 
(115
)
Other (expense) income, net
(172
)
 
(392
)
 
 
 
 
Income before income taxes
13,677

 
8,432

Income tax expense
4,932

 
2,712

Net income
$
8,745

 
$
5,720

 
 
 
 
Depreciation and amortization:
 
 
 
Commercial
$
1,207

 
$
1,052

Live Events
1,147

 
1,147

High School Park and Recreation
453

 
546

Transportation
265

 
286

International
250

 
236

Unallocated corporate depreciation
394

 
555

 
$
3,716

 
$
3,822


 
No single geographic area comprises a material amount of net sales or long-lived assets net of accumulated depreciation other than the United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:
 
Three Months Ended
 
August 2,
2014
 
July 27,
2013
Net sales:
 
 
 
United States
$
141,830

 
$
115,770

Outside U.S.
24,788

 
22,952

 
$
166,618

 
$
138,722

 
 
 
 
 
 
 
 
 
August 2,
2014
 
April 26,
2014
Long-lived assets:
 
 
 
United States
$
65,325

 
$
60,846

Outside U.S.
4,179

 
4,424

 
$
69,504

 
$
65,270


 
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on a few large digital billboard customers in our Commercial business unit.