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Segment Disclosure
 6 Months Ended
Nov. 01, 2014
Segment Reporting [Abstract]  
Segment Disclosure
Note 3. Segment Disclosure

We have organized our business into five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International business units. These segments are based on the type of customer or geography.
 
Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our High School Park and Recreation business unit (formerly known as our Schools and Theatres business unit) primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities.  Upon the sale of our automated rigging systems for theatre applications in July 2014, we changed the name of this business unit. Other than such sale, there was no change to the composition of the segment. Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada.

Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization, excluding the portion related to non-allocated costs, are allocated to each segment based on various financial measures.  In general, our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 26, 2014.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, Transportation, and High School Park and Recreation business units based on cost of sales.  Shared manufacturing, building and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Three Months Ended
 
Six Months Ended
 
November 1,
2014
 
October 26,
2013
 
November 1,
2014
 
October 26,
2013
Net sales:
 
 
 
 
 
 
 
    Commercial
$
43,928

 
$
44,973

 
$
83,710

 
$
78,674

    Live Events
62,641

 
58,175

 
138,315

 
113,252

    High School Park and Recreation
24,243

 
18,823

 
44,354

 
36,740

    Transportation
12,015

 
15,238

 
25,328

 
28,280

    International
30,288

 
24,430

 
48,026

 
43,415

 
173,115

 
161,639

 
339,733

 
300,361

 
 
 
 
 
 
 
 
Contribution margin:
 
 
 
 
 
 
 
    Commercial
9,208

 
10,179

 
16,120

 
16,123

    Live Events
6,510

 
10,287

 
18,557

 
18,629

    High School Park and Recreation
4,431

 
2,355

 
9,589

 
5,503

    Transportation
2,429

 
4,760

 
5,710

 
6,905

    International
3,634

 
2,480

 
4,593

 
4,785

 
26,212

 
30,061

 
54,569

 
51,945

 
 
 
 
 
 
 
 
Non-allocated operating expenses:
 
 
 
 
 
 
 
    General and administrative
7,820

 
6,804

 
15,757

 
14,103

    Product design and development
6,150

 
5,692

 
12,953

 
11,681

  Operating income
12,242

 
17,565

 
25,859

 
26,161

 
 
 
 
 
 
 
 
Nonoperating income (expense):
 
 
 
 
 
 
 
    Interest income
275

 
312

 
575

 
655

    Interest expense
(56
)
 
(12
)
 
(124
)
 
(127
)
  Other (expense) income, net
(225
)
 
278

 
(397
)
 
(114
)
 
 
 
 
 
 
 
 
  Income before income taxes
12,236

 
18,143

 
25,913

 
26,575

  Income tax expense
4,499

 
6,353

 
9,431

 
9,066

  Net income
$
7,737

 
$
11,790

 
$
16,482

 
$
17,509

 
 
 
 
 
 
 
 
Depreciation and amortization:
 
 
 
 
 
 
 
    Commercial
$
1,218

 
$
1,065

 
$
2,425

 
$
2,117

    Live Events
1,168

 
1,115

 
2,315

 
2,262

    High School Park and Recreation
468

 
529

 
921

 
1,075

    Transportation
278

 
278

 
543

 
564

    International
305

 
183

 
555

 
419

    Unallocated corporate depreciation
348

 
379

 
742

 
934

 
$
3,785

 
$
3,549

 
$
7,501

 
$
7,371


 
No single geographic area comprises a material amount of net sales or long-lived assets (net of accumulated depreciation) other than the United States.  The following table presents information about net sales and long-lived assets in the United States and elsewhere:
 
Three Months Ended
 
Six Months Ended
 
November 1,
2014
 
October 26,
2013
 
November 1,
2014
 
October 26,
2013
Net sales:
 
 
 
 
 
 
 
United States
$
138,211

 
$
133,312

 
$
280,041

 
$
249,082

Outside U.S.
34,904

 
28,327

 
59,692

 
51,279

 
$
173,115

 
$
161,639

 
$
339,733

 
$
300,361

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
November 1,
2014
 
April 26,
2014
 
 
 
 
Long-lived assets:
 
 
 
 
 
 


United States
$
66,147

 
$
60,846

 
 
 


Outside U.S.
5,278

 
4,424

 
 
 
 
 
$
71,425

 
$
65,270

 
 
 



 
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on a few large digital billboard customers in our Commercial business unit.