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Segment Disclosure | 9 Months Ended
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Jan. 31, 2015
Segment Reporting [Abstract] |
Segment Disclosure | Note 3. Segment Disclosure We have organized our business into five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International. These segments are based on the type of customer or geography and are the same as our business units. Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), outdoor advertisers, national retailers, quick-serve restaurants, casinos and petroleum retailers. Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues. Our High School Park and Recreation business unit (formerly known as our Schools and Theatres business unit) primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities. Upon the sale of our automated rigging systems for theatre applications in July 2014, we changed the name of this business unit. Other than such sale, there was no change to the composition of the segment. Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers. Our International business unit consists of sales of all product lines outside the United States and Canada. Segment reports present results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense. Assets are not allocated to the segments. Depreciation and amortization are allocated to each segment based on various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated. In general, our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 26, 2014. Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, Transportation, and High School Park and Recreation business units based on cost of sales. Shared manufacturing, building and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures. We do not maintain information on sales by products; therefore, disclosure of such information is not practical. The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
| Three Months Ended |  | Nine Months Ended
| January 31, 2015 |  | January 25, 2014 |  | January 31, 2015 |  | January 25, 2014
Net sales: |  |  |  |  |  |  |
Commercial | $ | 37,762 |  |  | $ | 39,016 |  |  | $ | 121,472 |  |  | $ | 117,690 |
Live Events | 33,496 |  |  | 33,428 |  |  | 171,811 |  |  | 146,680 |
High School Park and Recreation | 10,771 |  |  | 11,010 |  |  | 55,125 |  |  | 47,750 |
Transportation | 9,479 |  |  | 13,531 |  |  | 34,807 |  |  | 41,811 |
International | 26,615 |  |  | 18,384 |  |  | 74,641 |  |  | 61,799 |
| 118,123 |  |  | 115,369 |  |  | 457,856 |  |  | 415,730 |
Contribution margin: |  |  |  |  |  |  |
Commercial | 5,702 |  |  | 7,903 |  |  | 21,822 |  |  | 24,026 |
Live Events | 2,072 |  |  | 4,530 |  |  | 20,629 |  |  | 23,159 |
High School Park and Recreation | 27 |  |  | (217 | ) |  | 9,616 |  |  | 5,286 |
Transportation | 1,317 |  |  | 2,842 |  |  | 7,027 |  |  | 9,747 |
International | 2,250 |  |  | 843 |  |  | 6,843 |  |  | 5,628 |
| 11,368 |  |  | 15,901 |  |  | 65,937 |  |  | 67,846 |
Non-allocated operating expenses: |  |  |  |  |  |  |
General and administrative | 7,133 |  |  | 6,685 |  |  | 22,890 |  |  | 20,788 |
Product design and development | 5,820 |  |  | 5,649 |  |  | 18,773 |  |  | 17,330 |
Operating (loss) income | (1,585 | ) |  | 3,567 |  |  | 24,274 |  |  | 29,728 |
Nonoperating income (expense): |  |  |  |  |  |  |
Interest income | 250 |  |  | 290 |  |  | 825 |  |  | 945 |
Interest expense | (59 | ) |  | (62 | ) |  | (183 | ) |  | (189 | )
Other income (expense), net | 179 |  |  | (237 | ) |  | (218 | ) |  | (351 | )
(Loss) income before income taxes | (1,215 | ) |  | 3,558 |  |  | 24,698 |  |  | 30,133 |
Income tax (benefit) expense | (1,776 | ) |  | 687 |  |  | 7,655 |  |  | 9,753 |
Net income | $ | 561 |  |  | $ | 2,871 |  |  | $ | 17,043 |  |  | $ | 20,380 |
Depreciation and amortization: |  |  |  |  |  |  |
Commercial | $ | 1,205 |  |  | $ | 1,064 |  |  | $ | 3,630 |  |  | $ | 3,181 |
Live Events | 1,145 |  |  | 1,092 |  |  | 3,460 |  |  | 3,354 |
High School Park and Recreation | 460 |  |  | 513 |  |  | 1,381 |  |  | 1,588 |
Transportation | 297 |  |  | 292 |  |  | 840 |  |  | 856 |
International | 254 |  |  | 210 |  |  | 809 |  |  | 629 |
Unallocated corporate depreciation | 363 |  |  | 410 |  |  | 1,105 |  |  | 1,344 |
| $ | 3,724 |  |  | $ | 3,581 |  |  | $ | 11,225 |  |  | $ | 10,952 |
No single geographic area comprises a material amount of net sales or long-lived assets (net of accumulated depreciation) other than the United States. The following table presents information about net sales and long-lived assets in the United States and elsewhere:
| Three Months Ended |  | Nine Months Ended
| January 31, 2015 |  | January 25, 2014 |  | January 31, 2015 |  | January 25, 2014
Net sales: |  |  |  |  |  |  |
United States | $ | 90,127 |  |  | $ | 94,454 |  |  | $ | 370,168 |  |  | $ | 343,536 |
Outside U.S. | 27,996 |  |  | 20,915 |  |  | 87,688 |  |  | 72,194 |
| $ | 118,123 |  |  | $ | 115,369 |  |  | $ | 457,856 |  |  | $ | 415,730 |
| January 31, 2015 |  | April 26, 2014 |  |  |  |
Long-lived assets: |  |  |  |  |  |  |  |
United States | $ | 65,215 |  |  | $ | 60,846 |  |  |  |  |  |
Outside U.S. | 4,748 |  |  | 4,424 |  |  |  |  |
| $ | 69,963 |  |  | $ | 65,270 |  |  |  |  |  |
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on a few large digital billboard customers in our Commercial business unit.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 + Details
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