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Segment Disclosure
 6 Months Ended
Oct. 29, 2016
Segment Reporting [Abstract]  
Segment Disclosure
Note 4. Segment Disclosure

We have organized our business into five segments which meet the definition of reportable segments under Accounting Standards Codification ("ASC") 280-10, Segment Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International. These segments are based on the type of customer or geography and are the same as our business units.
 
Our Commercial business unit primarily consists of sales of our video display systems, digital billboards, and Galaxy® and Fuelight™ product lines to resellers (primarily sign companies), Out-of-Home ("OOH") companies, national retailers, quick-serve restaurants, casinos and petroleum retailers.  Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues.  Our High School Park and Recreation business unit primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities.  Our Transportation business unit primarily consists of sales of our Vanguard® and Galaxy® product lines to governmental transportation departments, airlines and other transportation related customers.  Our International business unit consists of sales of all product lines outside the United States and Canada. In our International business unit, we focus on product lines related to integrated scoring and video display systems for sports and commercial applications, OOH advertising products, and European transportation related products.

Our segment reporting presents results through contribution margin, which is comprised of gross profit less selling costs. Segment profit excludes general and administration expense, product development expense, interest income and expense, non-operating income and income tax expense.  Assets are not allocated to the segments.  Depreciation and amortization are allocated to each segment based on various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated.  In general, our segments follow the same accounting policies as those described in Note 1 of our Annual Report on Form 10-K for the fiscal year ended April 30, 2016.  Unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales.  Shared manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures.

We do not maintain information on sales by products; therefore, disclosure of such information is not practical.

The following table sets forth certain financial information for each of our five operating segments for the periods indicated:
 
Three Months Ended
 
Six Months Ended
 
October 29,
2016
 
October 31,
2015
 
October 29,
2016
 
October 31,
2015
Net sales:
 
 
 
 
 
 
 
    Commercial
$
39,923

 
$
40,066

 
$
76,177

 
$
83,276

    Live Events
55,363

 
50,761

 
115,996

 
98,683

    High School Park and Recreation
28,707

 
24,253

 
56,324

 
43,212

    Transportation
16,101

 
13,294

 
30,387

 
27,061

    International
29,898

 
29,294

 
48,254

 
55,657

 
169,992

 
157,668

 
327,138

 
307,889

 
 
 
 
 
 
 
 
Contribution margin:
 
 
 
 
 
 
 
    Commercial
5,837

 
3,993

 
10,333

 
10,106

    Live Events
8,658

 
6,802

 
17,533

 
12,985

    High School Park and Recreation
6,750

 
3,785

 
13,749

 
7,560

    Transportation
4,531

 
3,183

 
8,132

 
6,363

    International
2,641

 
2,925

 
2,478

 
4,911

 
28,417

 
20,688

 
52,225

 
41,925

 
 
 
 
 
 
 
 
Non-allocated operating expenses:
 
 
 
 
 
 
 
    General and administrative
8,625

 
8,116

 
17,408

 
16,286

    Product design and development
7,126

 
6,975

 
14,169

 
13,943

Operating income
12,666

 
5,597

 
20,648

 
11,696

 
 
 
 
 
 
 
 
Nonoperating income (expense):
 
 
 
 
 
 
 
    Interest income
171

 
266

 
376

 
564

    Interest expense
(76
)
 
(28
)
 
(118
)
 
(90
)
Other income (expense), net
149

 
(231
)
 
55

 
(674
)
 
 
 
 
 
 
 
 
Income before income taxes
12,910

 
5,604

 
20,961

 
11,496

Income tax expense
3,889

 
2,436

 
6,401

 
4,552

Net income
$
9,021

 
$
3,168

 
$
14,560

 
$
6,944

 
 
 
 
 
 
 
 
Depreciation, amortization, and impairment:
 
 
 
 
 
 
 
    Commercial
$
1,594

 
$
1,134

 
$
3,161

 
$
2,391

    Live Events
1,273

 
1,097

 
2,553

 
2,418

    High School Park and Recreation
451

 
368

 
889

 
858

    Transportation
324

 
339

 
646

 
668

    International
1,162

 
342

 
1,491

 
598

    Unallocated corporate depreciation
668

 
946

 
1,332

 
1,381

 
$
5,472

 
$
4,226

 
$
10,072

 
$
8,314


 
No single geographic area comprises a material amount of our net sales or property and equipment, net of accumulated depreciation, other than the United States.  The following table presents information about net sales and property and equipment, net of accumulated depreciation, in the United States and elsewhere:
 
Three Months Ended
 
Six Months Ended
 
October 29,
2016
 
October 31,
2015
 
October 29,
2016
 
October 31,
2015
Net sales:
 
 
 
 
 
 
 
United States
$
134,574

 
$
126,211

 
$
269,592

 
$
246,078

Outside U.S.
35,418

 
31,457

 
57,546

 
61,811

 
$
169,992

 
$
157,668

 
$
327,138

 
$
307,889

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
October 29,
2016
 
April 30,
2016
 
 
 
 
Property and equipment, net of accumulated depreciation:
 
 
 
 
 
 


United States
$
64,620

 
$
68,233

 
 
 


Outside U.S.
4,518

 
4,930

 
 
 
 
 
$
69,138

 
$
73,163

 
 
 



 
We have numerous customers worldwide for sales of our products and services; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services except with respect to our dependence on two major digital billboard customers in our Commercial business unit.