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Segment Reporting
12 Months Ended
Apr. 30, 2022
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
We organize and manage our business by the following five segments which meet the definition of reportable segments under ASC 280-10, Segment Reporting: Commercial, Live Events, High School Park and Recreation, Transportation, and International. These segments are based on the customer type or geography and are the same as our business units. Separate financial information is available and regularly evaluated by our chief operating decision-maker (CODM), who is our president and chief executive officer, in making resource allocation decisions for our segments. Our CODM evaluates segment performance according to the GAAP measure of gross profit.
Our Commercial business unit primarily consists of sales of our integrated video display systems, digital billboards, Galaxy® and Fuelight product lines, and dynamic messaging systems to resellers (primarily sign companies), out-of-home ("OOH") companies, national retailers, quick-serve restaurants, casinos, shopping centers, cruise ships, commercial building owners, and petroleum retailers. Our Live Events business unit primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of our mobile display technology to video rental organizations and other live events type venues. Our High School Park and Recreation business unit primarily consists of sales of scoring systems, Galaxy® displays and video display systems to primary and secondary education facilities and resellers (primarily sign companies). Our Transportation business unit primarily consists of sales of intelligent transportation systems dynamic messaging signs for road management, mass transit, and aviation applications and other electronic signage for advertising and way-finding needs, which includes our Vanguard® and Galaxy® product lines and other intelligent transportation systems dynamic message signs, to governmental transportation departments, transportation industry contractors, airlines and other transportation related customers. Our International business unit consists of sales of all product lines outside the United States and Canada. In our International business unit, we focus on product lines related to integrated scoring and video display systems for sports and commercial applications, OOH advertising products, architectural lighting, and transportation related products for sale outside of the United States and Canada to the related type of company, including sports and commercial business facilities, OOH companies, and governmental transportation agencies.
Assets are not allocated to the segments. Depreciation and amortization are allocated to each segment based on various financial measures; however, some depreciation and amortization are corporate in nature and remain unallocated. Our segments follow the same accounting policies as those described in "Note 1. Nature of Business and Summary of Significant Accounting Policies." Some expenses or services are not directly allocable to a sale or segment or the resources and related expenses are shared across business segment areas. These expenses are allocated using estimates and allocation methodologies based on financial measures and professional judgment. Shared or unabsorbed manufacturing costs are allocated to the business unit benefiting most from that manufacturing location's production capabilities. Shared or unabsorbed costs of domestic field sales and services infrastructure, including most field administrative staff, are allocated to the Commercial, Live Events, High School Park and Recreation, and Transportation business units based on cost of sales. Shared manufacturing, buildings and utilities, and procurement costs are allocated based on payroll dollars, square footage and various other financial measures in the segment analysis.
We do not maintain information on sales by products; therefore, disclosure of such information is not practical.
The following table sets forth certain financial information for each of our five reporting segments for the periods indicated:
Year Ended
April 30, 2022May 1, 2021May 2, 2020
Net sales:
Commercial$154,211 $127,300 $152,627 
Live Events199,106 143,049 196,591 
High School Park and Recreation111,816 91,557 96,414 
Transportation62,707 58,284 70,139 
International83,130 61,843 93,161 
Total company net sales610,970 482,033 608,932 
Gross profit:
Commercial31,851 33,072 29,246 
Live Events21,787 24,397 39,518 
High School Park and Recreation35,477 31,472 28,874 
Transportation18,172 20,329 23,910 
International9,410 11,313 17,152 
116,697 120,583 138,700 
Operating expenses
Selling51,075 48,649 65,902 
General and administrative32,563 27,980 35,193 
Product design and development29,013 26,846 37,772 
112,651 103,475 138,867 
Operating income (loss)4,046 17,108 (167)
Nonoperating income (expense):
Interest income (expense), net171 (65)699 
Other expense, net(3,109)(2,983)(541)
Income (loss) before income taxes$1,108 $14,060 $(9)
Depreciation and amortization:
Commercial$2,677 $3,037 $3,682 
Live Events5,238 5,798 5,605 
High School Park and Recreation1,420 1,942 2,025 
Transportation551 979 1,029 
International2,796 2,887 2,460 
Unallocated corporate depreciation2,712 2,434 2,917 
$15,394 $17,077 $17,718 
No single geographic area comprises a material amount of our net sales or property and equipment, net of accumulated depreciation, other than the United States. The following table presents information about net sales and property and equipment, net of accumulated depreciation, in the United States and elsewhere:
Year Ended
April 30, 2022May 1, 2021May 2, 2020
Net sales:
United States$513,740 $413,211 $504,931 
Outside United States97,230 68,822 104,001 
$610,970 $482,033 $608,932 
Property and equipment, net of accumulated depreciation:
United States$58,643 $50,130 $58,422 
Outside United States8,122 8,552 9,062 
$66,765 $58,682 $67,484 
We have numerous customers worldwide for sales of our products and services, and no customer accounted for 10% or more of net sales; therefore, we are not economically dependent on a limited number of customers for the sale of our products and services.
We have numerous raw material and component suppliers, and no supplier accounts for 10% or more of our cost of sales; however, we have a number of single-source and limited-source suppliers that could limit our supply or cause delays in obtaining raw material and components needed in manufacturing.