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Revenue Recognition
 12 Months Ended
Aug. 01, 2025
Revenue Recognition  
Revenue Recognition

7. Revenue Recognition

Disaggregation of revenue

Total revenue was comprised of the following for each of the three years:

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2025

    

2024

    

2023

Revenue:

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Restaurant

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$

2,831,289

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$

2,794,128

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$

2,740,866

Retail

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652,395

 

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676,634

 

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701,942

Total revenue

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$

3,483,684

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$

3,470,762

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$

3,442,808

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Gift Card Breakage

For 2025, 2024 and 2023, gift card breakage was $11,653, $11,397, and $10,713, respectively. Revenue recognized in the Consolidated Statements of Income for 2025, 2024 and 2023, respectively, for the redemption of gift cards which were included in the deferred revenue balance at the beginning of the fiscal year was $34,935, $36,958, and $40,103, respectively. Deferred revenue related to the Company’s gift cards was $82,452 and $84,854, respectively, at August 01, 2025 and August 02, 2024, and is included in the deferred revenue on the Consolidated Balance Sheets.

Loyalty Program

During the first quarter of 2024, the Company launched its customer loyalty program, Cracker Barrel Rewards, which allows members to earn points (“pegs”) for each qualifying purchase in store or online. Pegs earned are then converted to rewards upon reaching certain thresholds. These rewards may be redeemed on future restaurant or retail purchases in store or online.

The estimation of the standalone selling price of pegs and other rewards issued to customers involves several assumptions, primarily the estimated value of the product for which the reward is expected to be redeemed and the probability that the pegs or reward will expire. These inputs are subject to change over time due to factors such as increased costs or changes in customer behavior.

The Company defers a portion of the revenue related to the pegs earned at the time of the original transaction based on the estimated value of the item for which the reward is expected to be redeemed, net of estimated unredeemed pegs. Pegs expire after twelve months. Revenue is recognized for these performance obligations upon redemption of pegs or rewards earned by the customer. As of August 01, 2025 and August 02, 2024, deferred revenue related to the loyalty program was $5,419 and $1,544, respectively, and is included in deferred revenue on the Consolidated Balance Sheets.