<SEC-DOCUMENT>0001140361-22-011498.txt : 20220329
<SEC-HEADER>0001140361-22-011498.hdr.sgml : 20220329
<ACCEPTANCE-DATETIME>20220329072604
ACCESSION NUMBER:		0001140361-22-011498
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20220329
FILED AS OF DATE:		20220329
DATE AS OF CHANGE:		20220329

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Taboola.com Ltd.
		CENTRAL INDEX KEY:			0001840502
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			L3
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-40566
		FILM NUMBER:		22777360

	BUSINESS ADDRESS:	
		STREET 1:		16 MADISON SQUARE WEST, 7TH FL.
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10010
		BUSINESS PHONE:		(212) 206-7663

	MAIL ADDRESS:	
		STREET 1:		16 MADISON SQUARE WEST, 7TH FL.
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10010
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>brhc10035818_6k.htm
<DESCRIPTION>6-K
<TEXT>
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      <div style="text-align: center; color: rgb(0, 0, 0); font-size: 14pt; font-weight: bold;">UNITED STATES</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-size: 14pt; font-weight: bold;">SECURITIES AND EXCHANGE COMMISSION</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-size: 12pt; font-weight: bold;">Washington, D.C. 20549</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-size: 18pt; font-weight: bold;">FORM 6-K</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934</div>
      <div style="text-align: center; color: rgb(0, 0, 0);">For the month of March 29, 2022</div>
      <div style="text-align: center; color: rgb(0, 0, 0);"> <br>
      </div>
      <div style="text-align: center;">
        <hr noshade="noshade" align="center" style="height: 2px; width: 10%; color: #000000; background-color: #000000; margin-left: auto; margin-right: auto; border: none;"></div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;"> <br>
      </div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">Commission File Number: 001-40566</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-size: 24pt; font-weight: bold;">TABOOLA.COM LTD.</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">(Exact name of registrant as specified in its charter)</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">16 Madison Square West 7th Floor</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">New York, NY 10010</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">(Address of principal executive office)</div>
      <div style="text-align: center; color: rgb(0, 0, 0);">Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:</div>
      <div style="text-align: center; color: rgb(0, 0, 0);"> <br>
      </div>
      <table cellspacing="0" cellpadding="0" border="0" id="ze22fdab224704236809385773d8ab1d6" style="font-family: 'Times New Roman'; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

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            <td style="width: 15.01%; vertical-align: top;">&#160;</td>
            <td style="width: 14.01%; vertical-align: top;">
              <div style="text-align: center; color: rgb(0, 0, 0);">Form 20-F</div>
            </td>
            <td style="width: 14%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);">
              <div style="text-align: center; color: rgb(0, 0, 0);">X</div>
            </td>
            <td style="width: 14%; vertical-align: top;">&#160;</td>
            <td style="width: 14%; vertical-align: top;">
              <div style="text-align: center; color: rgb(0, 0, 0);">Form 40-F</div>
            </td>
            <td style="width: 14%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);">&#160;</td>
            <td style="width: 15%; vertical-align: top;">&#160;</td>
          </tr>

      </table>
      <div style="text-align: center; color: rgb(0, 0, 0);">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):</div>
      <div style="text-align: center; color: rgb(0, 0, 0);"> <br>
      </div>
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            <td style="width: 15.01%; vertical-align: top;">&#160;</td>
            <td style="width: 14.01%; vertical-align: top;">
              <div style="text-align: center; color: rgb(0, 0, 0);">Yes</div>
            </td>
            <td style="width: 14%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);">&#160;</td>
            <td style="width: 14%; vertical-align: top;">&#160;</td>
            <td style="width: 14%; vertical-align: top;">
              <div style="text-align: center; color: rgb(0, 0, 0);">No</div>
            </td>
            <td style="width: 14%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);">
              <div style="text-align: center; color: rgb(0, 0, 0);">X</div>
            </td>
            <td style="width: 15%; vertical-align: top;">&#160;</td>
          </tr>

      </table>
      <div style="text-align: center; color: rgb(0, 0, 0);">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):</div>
      <div style="text-align: center; color: rgb(0, 0, 0);"> <br>
      </div>
      <table cellspacing="0" cellpadding="0" border="0" id="zc3d475630b8e49e5a5456b17ae2d2004" style="font-family: 'Times New Roman'; font-size: 10pt; width: 100%; border-collapse: collapse; text-align: left; color: #000000;">

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            <td style="width: 15.01%; vertical-align: top;">&#160;</td>
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              <div style="text-align: center; color: rgb(0, 0, 0);">Yes</div>
            </td>
            <td style="width: 14%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);">&#160;</td>
            <td style="width: 14%; vertical-align: top;">&#160;</td>
            <td style="width: 14%; vertical-align: top;">
              <div style="text-align: center; color: rgb(0, 0, 0);">No</div>
            </td>
            <td style="width: 14%; vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);">
              <div style="text-align: center; color: rgb(0, 0, 0);">X</div>
            </td>
            <td style="width: 15%; vertical-align: top;">&#160;</td>
          </tr>

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      <div><br>
      </div>
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      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">EXPLANATORY NOTE</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;"> <br>
      </div>
      <div style="text-align: justify; color: rgb(0, 0, 0);">The information in the attached Exhibits 99.1 is being furnished and shall not be deemed &#8220;filed&#8221; for the purposes of Section 18 of the
        Securities Exchange Act of 1934, as amended (the &#8220;Exchange Act&#8221;), or otherwise subject to the liabilities of that Section, nor shall it be deemed incorporated by reference in any filing made by the Company under the Securities Act of 1933, as
        amended, or the Exchange Act, except as otherwise set forth herein or as shall be expressly set forth by specific reference in such a filing.</div>
      <div style="text-align: justify; color: rgb(0, 0, 0);"> <br>
      </div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">TABLE OF CONTENTS</div>
      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;"> <br>
      </div>
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              <div style="color: rgb(0, 0, 0); font-weight: bold;">ITEM</div>
            </td>
            <td style="width: 92.2%; vertical-align: top;">&#160;</td>
          </tr>
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            <td style="width: 7.8%; vertical-align: top; background-color: rgb(204, 238, 255);">
              <div style="color: rgb(0, 0, 238);"><a href="brhc10035818_ex99-1.htm">99.1</a></div>
            </td>
            <td style="width: 92.2%; vertical-align: top; background-color: rgb(204, 238, 255);">
              <div style="color: rgb(0, 0, 0);">Press Release dated March 29, 2022</div>
            </td>
          </tr>

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      <div style="text-align: center; color: rgb(0, 0, 0); font-weight: bold;">SIGNATURE</div>
      <div style="text-indent: 36pt; color: rgb(0, 0, 0);">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be
        signed on its behalf by the undersigned, thereunto duly authorized.</div>
      <div style="text-indent: 36pt; color: rgb(0, 0, 0);"> <br>
      </div>
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            <td style="width: 49.62%; vertical-align: top;">&#160;</td>
            <td style="vertical-align: top;" colspan="3">
              <div style="color: rgb(0, 0, 0); font-weight: bold;">TABOOLA.COM LTD.</div>
            </td>
          </tr>
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            <td style="width: 49.62%; vertical-align: top;">&#160;</td>
            <td style="width: 3%; vertical-align: top;">
              <div style="color: rgb(0, 0, 0);">By:</div>
            </td>
            <td style="vertical-align: top; border-bottom: 2px solid rgb(0, 0, 0);" colspan="2">
              <div style="color: rgb(0, 0, 0);">/s/ Stephen Walker</div>
            </td>
          </tr>
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            <td style="width: 49.62%; vertical-align: top;">&#160;</td>
            <td style="width: 3%; vertical-align: top;">&#160;</td>
            <td style="width: 5%; vertical-align: top;">
              <div style="color: rgb(0, 0, 0);">Name:</div>
            </td>
            <td style="width: 42%; vertical-align: top;">
              <div style="color: rgb(0, 0, 0);">Stephen Walker</div>
            </td>
          </tr>
          <tr>
            <td style="width: 49.62%; vertical-align: top;">&#160;</td>
            <td style="width: 3%; vertical-align: top;">&#160;</td>
            <td style="width: 5%; vertical-align: top;">
              <div style="color: rgb(0, 0, 0);">Title:</div>
            </td>
            <td style="width: 42%; vertical-align: top;">
              <div style="color: rgb(0, 0, 0);">Chief Financial Officer</div>
            </td>
          </tr>
          <tr>
            <td style="width: 49.62%; vertical-align: top;">
              <div style="color: rgb(0, 0, 0);">Date: March 29, 2022</div>
            </td>
            <td style="width: 3%; vertical-align: top;">&#160;</td>
            <td style="width: 5%; vertical-align: top;">&#160;</td>
            <td style="width: 42%; vertical-align: top;">&#160;</td>
          </tr>

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      <div> <br>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>brhc10035818_ex99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
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      <div style="text-align: right; color: rgb(0, 0, 0); font-weight: bold;">Exhibit 99.1</div>
      <div>
        <div><br>
        </div>
        <div style="font-weight: bold;">Taboola Hosts Investor Day, Reaffirms Q1 Guidance, and Announces ex-TAC Gross Profit Target of over $1 Billion by 2025</div>
        <div>&#160;</div>
        <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman'; font-weight: bold;">NEW YORK, NY &#8211; March 29, 2022 -</font><font style="font-family: 'Times New Roman'; font-size: 10pt;"> Today, Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, is hosting its first investor day as
            a public company today at 8:30 a.m. ET in New York City. The event will feature presentations by leaders from across Taboola, customer sessions and product demonstrations to showcase the company&#8217;s strategy, market opportunities, growth
            initiatives and strong financial model.</font></div>
        <div>&#160;</div>
        <div>In connection with the event, the company is announcing it is targeting ex-TAC Gross Profit to exceed $1 billion by 2025 while maintaining 30%+ Adjusted
          EBITDA margins. The company is also re-affirming Q1 2022 financial guidance ranges that it released on February 22, 2022.</div>
        <div>&#160;</div>
        <div>&#8220;Our vision is to be the recommendation engine for the Open Web bringing integrated, beautiful, relevant experiences to users,&#8221; said Adam Singolda, Founder
          and CEO, Taboola. &#8220;Our first Investor Day brings together leaders from across our company and includes some of the biggest names in publishing, advertising and device manufacturing joining us to share the strength of our partnerships. Together,
          we are all focused on achieving our key targets over the coming years.&#8221;</div>
        <div>&#160;</div>
        <div>During today's event, Taboola will outline several key factors driving its vision, including:</div>
        <div>&#160;</div>
      </div>
      <div>
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              <td style="width: 18pt; vertical-align: top;">&#9679;</td>
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                <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman';"><u>Market</u>: The open web is a $64 billion market where there is a significant opportunity for Taboola to gain share by bringing the power of the &#8220;Walled Garden&#8221; recommendations experiences to the open web for publishers and advertisers.
                    Third party cookie deprecation can be a potential share gain accelerator as advertisers look more to context oriented partners like Taboola.</font></div>
              </td>
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        <div> <br>
        </div>
      </div>
      <div>
        <table cellspacing="0" cellpadding="0" id="z21a60c6dceba43e18159c97998c4ea03" class="DSPFListTable" style="font-family: 'Times New Roman'; font-size: 10pt; width: 100%; text-align: left; color: #000000;">

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              </td>
              <td style="width: 18pt; vertical-align: top;">&#9679;</td>
              <td style="width: auto; vertical-align: top;">
                <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman';"><u>Differentiated platforms</u>: Comprehensive advertiser and publisher platforms deliver differential value to our partners creating a strong moat. Results in top publisher tenure of 5+ years and average contract length of 3+ years at
                    inception on a revenue weighted basis.</font></div>
              </td>
            </tr>

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        <div> <br>
        </div>
        <table cellspacing="0" cellpadding="0" id="z9f05394bac114cabac0c5252f75f8b1b" class="DSPFListTable" style="font-family: 'Times New Roman'; font-size: 10pt; width: 100%; text-align: left; color: #000000;">

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              </td>
              <td style="width: 18pt; vertical-align: top;">&#9679;</td>
              <td style="width: auto; vertical-align: top;">
                <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman';"><u>Technology innovation</u>: Leading deep learning AI supported by years of investment: $100M+ in R&amp;D investments, 500 R&amp;D employees, 85 research engineers. Results in continual pipeline of innovation: Homepage for You, SmartBid
                    Dimensions, Taboola News, High Impact Placements, and more.</font></div>
              </td>
            </tr>

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        <div> <br>
        </div>
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              </td>
              <td style="width: 18pt; vertical-align: top;">&#9679;</td>
              <td style="width: auto; vertical-align: top;">
                <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman';"><u>Expansion into e-commerce</u>: Connexity acquisition unlocks new growth and uniquely positions Taboola to support publishers in contextual embedding e-commerce into their platforms as commerce transitions on-line.</font></div>
              </td>
            </tr>

        </table>
        <div> <br>
        </div>
      </div>
      <div>
        <table cellspacing="0" cellpadding="0" id="z52da2bdc517d4d37b3e140b8494e31b8" class="DSPFListTable" style="font-family: 'Times New Roman'; font-size: 10pt; width: 100%; text-align: left; color: #000000;">

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              <td style="width: 18pt; vertical-align: top;">&#9679;</td>
              <td style="width: auto; vertical-align: top;">
                <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman';"><u>Strong financial model</u>: Strength of the company&#8217;s business model results in a long runway for profitable growth and attractive cash flow generation.</font></div>
              </td>
            </tr>

        </table>
        <div>&#160;</div>
      </div>
      <div>
        <div>To watch the livestream of the event, please see the Event section on Taboola&#8217;s Investors website at https://investors.taboola.com.</div>
        <div>&#160;</div>
      </div>
      <div id="DSPFPageBreakArea" style="clear: both; margin-top: 10pt; margin-bottom: 10pt;">
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      </div>
      <div style="font-weight: bold;">About Taboola</div>
      <div style="font-weight: bold;"> <br>
      </div>
      <div>Taboola powers recommendations for the open web, helping people discover things they may like.</div>
      <div><br>
      </div>
      <div>The company&#8217;s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization
        and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Insider, The Independent and El Mundo.</div>
      <div><br>
      </div>
      <div>More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in
        2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy&#8217;s, Wayfair, Skechers and eBay are among key customers.</div>
      <div><br>
      </div>
      <div>Learn more at www.taboola.com and follow @taboola on Twitter.</div>
      <div><br>
      </div>
      <div style="font-weight: bold;">Disclaimer - Forward-Looking Statements</div>
      <div><br>
      </div>
      <div style="text-align: justify;">Certain statements in this press release are, and in the related Investor Day presentation and discussion will be, forward-looking statements.
        Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the &#8220;Company&#8221;).&#160; Forward-looking statements are not historical facts and relate to analysis or other information
        which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, the Company&#8217;s&#160; 2025 ex-TAC Gross Profit target and related Adjusted EBITDA margins, the reaffirmation of its Q1 2022
        guidance and statements regarding future prospects, market opportunities, competitive strengths, product development and business strategies.&#160; <font style="background-color: rgb(254, 254, 254);">Words such as &#8220;expect,&#8221; &#8220;estimate,&#8221; &#8220;project,&#8221;
          &#8220;budget,&#8221; &#8220;forecast,&#8221; &#8220;anticipate,&#8221; &#8220;intend,&#8221; &#8220;plan,&#8221; &#8220;may,&#8221; &#8220;will,&#8221; &#8220;could,&#8221; &#8220;should,&#8221; &#8220;believes,&#8221; &#8220;predicts,&#8221; &#8220;potential,&#8221; &#8220;continue,&#8221; and similar expressions are intended to identify such forward-looking statements but are not the exclusive
          means for identifying such statements.</font> By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and as a result there can be no assurance that <font style="background-color: rgb(254, 254, 254);">any of the contemplated results of such forward-looking statements will be achieved.</font> You should understand that a number of factors could cause actual results to differ materially from the plans, objectives,
        expectations, estimates and intentions expressed in such forward-looking statements, including the risks <font style="background-color: rgb(254, 254, 254);">and uncertainties set forth in the Company&#8217;s Annual Report of Form 20-F for the year ended
          December 31, 2021 under Item 3.D. &#8220;Information About the Company - Risk Factors,&#8221;&#160; the Company&#8217;s Registration Statement on Form F-1 filed on September 1, 2021, as amended or supplemented from time to time, under the sections entitled &#8220;Risk
          Factors&#8221; and &#8220;Cautionary Note Regarding Forward-looking Statements&#8221; and in the Company&#8217;s subsequent filings with the Securities and Exchange Commission. </font>&#160;<font style="background-color: rgb(254, 254, 254);">The Company cautions readers not
          to place undue reliance upon any forward-looking statements, which speak only as of the date made. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be
          achieved The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or
          circumstances on which any such statement is based.&#160; The Company undertakes no duty to update these forward-looking statements except as may be required by law.</font></div>
      <div><br>
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      <div>
        <div style="font-weight: bold;">Contacts</div>
        <div>&#160;</div>
      </div>
      <div>
        <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman'; font-weight: bold;">Investors</font><font style="font-family: 'Times New Roman'; font-size: 10pt;">:</font></div>
        <div>Jennifer Horsley</div>
        <div>investors@taboola.com</div>
        <div><br>
        </div>
        <div style="font-family: 'Times New Roman', Times, serif; font-size: 12pt;"><font style="font-size: 10pt; font-family: 'Times New Roman'; font-weight: bold;">Press</font><font style="font-family: 'Times New Roman'; font-size: 10pt;">:</font></div>
        <div>Dave Struzzi</div>
        <div>press@taboola.com</div>
        <div><br>
        </div>
      </div>
      <div>&#160;
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