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GOODWILL AND INTANGIBLE ASSETS, NET
12 Months Ended
Dec. 31, 2023
GOODWILL AND INTANGIBLE ASSETS, NET [Abstract]  
GOODWILL AND INTANGIBLE ASSETS, NET
NOTE 10:-
GOODWILL AND INTANGIBLE ASSETS, NET

Goodwill

The following table represents the changes in the carrying amounts of the Company’s total goodwill:

 
 
Carrying
Amount
 
Balance as of December 31, 2021
 
$
550,380
 
Purchase accounting adjustment (1)
   
(374
)
Additions from acquisition (2)
   
5,863
 
Balance as of December 31, 2022
   
555,869
 
Purchase accounting adjustment (2)
   
62
 
Balance as of December 31, 2023
 
$
555,931
 
__________________________________________
 
(1)
Related to the Connexity acquisition.
 
(2)
Related to the Gravity R&D acquisition.

Intangible Assets, Net

Definite-lived intangible assets, net consist of the following:

December 31, 2023  
Gross Fair
Value
   
Accumulated
Amortization
   
Net Book
Value
   
Weighted-Average
Remaining Useful
Life
(In years)
 
Merchant/Network affiliate relationships
 
$
146,547
   
$
(75,987
)
 
$
70,560
      2.17  
Technology
   
74,193
     
(43,535
)
   
30,658
      2.67  
Publisher relationships
   
42,933
     
(25,044
)
   
17,889
      1.67  
Tradenames
   
24,097
     
(18,739
)
   
5,358
      0.67  
Customer relationship
   
13,146
     
(12,353
)
   
793
      2.76  
Total
 
$
300,916
   
$
(175,658
)
 
$
125,258
         

December 31, 2022  
Gross Fair
Value
   
Accumulated
Amortization
   
Net Book
Value
   
Weighted-Average
Remaining Useful
Life
(In years)
 
Merchant/Network affiliate relationships
  $ 146,547     $ (43,421 )   $ 103,126       3.17  
Technology
   
74,193
     
(32,042
)
   
42,151
      3.66  
Publisher relationships
    42,933       (14,311 )     28,622       2.67  
Tradenames
    24,097       (10,689 )     13,408       1.67  
Customer relationship
   
13,156
     
(11,307
)
   
1,849
      2.66  
Total
 
$
300,926
   
$
(111,770
)
 
$
189,156
         

Amortization expenses for intangible assets were $63,888, $63,557 and $23,007 for the years ended December 31, 2023, 2022 and 2021, respectively.

The estimated future amortization expense of definite-lived intangible assets as of December 31, 2023, is as follows:

Year Ending December 31,
     
2024
 
$
60,518
 
2025
   
51,407
 
2026
   
13,244
 
2027
   
89
 
Total
 
$
125,258