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BUSINESS COMBINATIONS (Tables)
12 Months Ended
Dec. 31, 2023
BUSINESS COMBINATION [Abstract]  
Fair Value of Assets Acquired and Liabilities Assumed
The following table summarizes the final fair value of assets acquired and liabilities assumed:

Cash and cash equivalents
 
$
10,437
 
Other current assets
   
50,785
 
Intangible assets
   
270,025
 
Goodwill
   
530,800
 
Other noncurrent assets
   
8,432
 
Total assets acquired
   
870,479
 
         
Current liabilities
   
66,769
 
Deferred tax liability, net
   
50,493
 
Total liabilities assumed
   
117,262
 
Total purchase consideration
 
$
753,217
Intangible Assets and Estimated Useful Lives

The following table presents components of the identified intangible assets acquired and their estimated useful lives as of date of acquisition:


 
 

   
Useful life
 
    Fair value
    (In years)
 
Merchant/Network affiliate relationships (1)
 
$
146,547
     
4.5
 
Technology (1)
   
56,548
     
5.0
 
Publisher relationships (2)
   
42,933
     
4.0
 
Tradenames (2)
   
23,997
     
3.0
 
Total Intangible assets acquired
 
$
270,025
         
___________________________________________
(1)   
Fair value was determined by using the income approach.
(2)
Fair value was determined by using the cost approach.
Pro Forma Information

The unaudited pro forma results have been prepared for illustrative purposes only and are not necessarily indicative of what the actual results of operations of the Company and Connexity, combined, would have been due to any synergies, economies of scale and the assembled workforce of Connexity.


   
Year ended
December 31,
 
   
Unaudited
 
   
2021
   
2020
 
Revenues
 
$
1,433,555
   
$
1,258,214
 
Net income (loss)
 
$
(50,312
)
 
$
(144,146
)