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GOODWILL AND INTANGIBLE ASSETS, NET | 12 Months Ended
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Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS, NET | GOODWILL AND INTANGIBLE ASSETS, NET Goodwill As of December 31, 2025 and 2024 the carrying amount of the Company's total goodwill was $555,931. Intangible Assets, Net Definite-lived intangible assets, net consist of the following:
|  | Gross Fair |  | Accumulated |  | Net Book
December 31, 2025 |  | Value |  | Amortization |  | Value
Merchant/Network affiliate relationships |  | $ | 146,547 |  |  | $ | (141,119) |  |  | $ | 5,428 |
Technology |  | 74,193 |  |  | (66,549) |  |  | 7,644 |
Publisher relationships |  | 42,934 |  |  | (42,934) |  |  | — |
Tradenames |  | 24,397 |  |  | (24,131) |  |  | 266 |
Customer relationship |  | 13,473 |  |  | (12,886) |  |  | 587 |
Total |  | $ | 301,544 |  |  | $ | (287,619) |  |  | $ | 13,925 |
|  | Gross Fair |  | Accumulated |  | Net Book
December 31, 2024 |  | Value |  | Amortization |  | Value
Merchant/Network affiliate relationships |  | $ | 146,547 |  |  | $ | (108,558) |  |  | $ | 37,989 |
Technology |  | 74,193 |  |  | (55,039) |  |  | 19,154 |
Publisher relationships |  | 42,934 |  |  | (35,778) |  |  | 7,156 |
Tradenames |  | 24,097 |  |  | (24,097) |  |  | — |
Customer relationship |  | 13,473 |  |  | (12,705) |  |  | 768 |
Total |  | $ | 301,244 |  |  | $ | (236,177) |  |  | $ | 65,067 |
Amortization expenses for intangible assets were $51,442, $60,518 and $63,888 for the years ended December 31, 2025, 2024 and 2023, respectively. The estimated future amortization expense of definite-lived intangible assets as of December 31, 2025, is as follows:
Year Ending December 31, |  |
2026 |  | $ | 13,391 |
2027 |  | 236 |
2028 |  | 112 |
2029 and thereafter |  | 186 |
Total |  | $ | 13,925 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-30/tableOfContent Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 20 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-20/tableOfContent + Details
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