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United States securities and exchange commission logo





                             November 18, 2022

       Jochen Zeitz
       Chief Executive Officer
       LiveWire Group, Inc.
       3700 West Juneau Avenue
       Milwaukee, WI 53208

                                                        Re: LiveWire Group,
Inc.
                                                            Registration
Statement on Form S-1
                                                            Filed October 25,
2022
                                                            File No. 333-268003

       Dear Jochen Zeitz:

              We have limited our review of your registration statement to
those issues we have
       addressed in our comments. In some of our comments, we may ask you to
provide us with
       information so we may better understand your disclosure.

              Please respond to this letter by amending your registration
statement and providing the
       requested information. If you do not believe our comments apply to your
facts and
       circumstances or do not believe an amendment is appropriate, please tell
us why in your
       response.

              After reviewing any amendment to your registration statement and
the information you
       provide in response to these comments, we may have additional comments.

       Registration Statement on Form S-1 filed October 25, 2022

       General

   1.                                                   Please disclose whether
you entered into any forward purchase or other agreements
                                                        that provide certain
investors with the right to sell back shares to the company at a fixed
                                                        price for a given
period after the closing date of the business combination. If so, please
                                                        revise to discuss the
risks that these agreements may pose to other holders if you are
                                                        required to buy back
the shares of your common stock as described therein. For example,
                                                        discuss how such forced
purchases would impact the cash you have available for other
                                                        purposes and to execute
your business strategy.
 Jochen Zeitz
FirstName LastNameJochen   Zeitz
LiveWire Group, Inc.
Comapany 18,
November   NameLiveWire
              2022        Group, Inc.
November
Page 2    18, 2022 Page 2
FirstName LastName

2.       Revise your prospectus to disclose the price that each selling
securityholder paid for the
         shares and warrants being registered for resale. Highlight any
differences in the current
         trading price, the prices that the Sponsor, the PIPE investors,
private placement investors
         and other selling securityholders acquired their shares and warrants,
and the price that the
         public securityholders acquired their shares and warrants. Disclose
that while the
         Sponsor, the PIPE investors, private placement investors and other
selling securityholders
         may experience a positive rate of return based on the current trading
price, the public
         securityholders may not experience a similar rate of return on the
securities they
         purchased due to differences in the purchase prices and the current
trading price. Please
         also disclose the potential profit the selling securityholders will
earn based on the current
         trading price. Lastly, please include appropriate risk factor
disclosure.
Cover Page

3.       For each of the shares and warrants being registered for resale,
disclose the price that the
         selling securityholders paid for such shares and warrants.
4.       Disclose the exercise price(s) of the warrants compared to the market
price of the
         underlying security. If the warrants are out the money, please
disclose the likelihood that
         warrant holders will not exercise their warrants. Provide similar
disclosure in the
         prospectus summary, risk factors, MD&A and use of proceeds section and
disclose that
         cash proceeds associated with the exercises of the warrants are
dependent on the stock
         price. As applicable, describe the impact on your liquidity and update
the discussion on
         the ability of your company to fund your operations on a prospective
basis with your
         current cash on hand.
5.       We note the significant number of redemptions of your common stock in
connection with
         your business combination and that the shares being registered for
resale will constitute a
         considerable percentage of your public float. We also note that some
of the shares being
         registered for resale were purchased by the selling securityholder for
prices considerably
         below the current market price of the common stock. Highlight the
significant negative
         impact sales of shares on this registration statement could have on
the public trading price
         of the common stock.
Risk Factors, page 7

6.       Include an additional risk factor highlighting the negative pressure
potential sales of
         shares pursuant to this registration statement could have on the
public trading price of the
         common stock. To illustrate this risk, disclose the purchase price of
the securities being
         registered for resale and the percentage that these shares currently
represent of the total
         number of shares outstanding. Also disclose that even though the
current trading price is
         significantly below the SPAC IPO price, the private investors have an
incentive to sell
         because they will still profit on sales because of the lower price
that they purchased their
         shares than the public investors.
 Jochen Zeitz
LiveWire Group, Inc.
November 18, 2022
Page 3
Management's Discussion and Analysis of Financial Condition and Results of
Operations
Overview, page 67

7.    Please expand your discussion here to reflect the fact that this offering
involves the
      potential sale of a substantial portion of shares for resale and discuss
how such sales could
      impact the market price of the company   s common stock. Your discussion
should
      highlight the fact that Legacy LiveWire Equityholder, a beneficial owner
of over 80% of
      your outstanding shares, will be able to sell all of its shares for so
long as the registration
      statement of which this prospectus forms a part is available for use.
Liquidity and Capital Resources, page 79

8.    In light of the significant number of redemptions and the unlikelihood
that the company
      will receive significant proceeds from exercises of the warrants because
of the disparity
      between the exercise price of the warrants and the current trading price
of the common
      stock, expand your discussion of capital resources to address any changes
in the
      company   s liquidity position since the business combination. If the
company is likely to
      have to seek additional capital, discuss the effect of this offering on
the company   s ability
      to raise additional capital.
        We remind you that the company and its management are responsible for
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action
or absence of
action by the staff.

       Refer to Rules 460 and 461 regarding requests for acceleration. Please
allow adequate
time for us to review any amendment prior to the requested effective date of
the registration
statement.

       Please contact Patrick Fullem at (202) 551-8337 or Jennifer Angelini at
(202) 551-3047
with any questions.



                                                              Sincerely,
FirstName LastNameJochen Zeitz
                                                              Division of
Corporation Finance
Comapany NameLiveWire Group, Inc.
                                                              Office of
Manufacturing
November 18, 2022 Page 3
cc:       Ryan Maierson
FirstName LastName
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