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REVENUE RECOGNITION
 9 Months Ended
Sep. 24, 2023
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION REVENUE RECOGNITION
The following table presents the Company’s revenue for the thirteen and thirty-nine weeks ended September 24, 2023 and September 25, 2022 disaggregated by significant revenue channel:
Thirteen weeks endedThirty-nine weeks ended
(dollar amounts in thousands)
September 24,
2023		 September 25,
2022		September 24,
2023		 September 25,
2022
Owned Digital Channels$56,461 $49,329 $161,347 $143,966 
In-Store Channel (Non-Digital component)64,612 50,014 177,205 132,184 
Marketplace Channel32,355 24,683 92,463 75,385 
Total Revenue$153,428$124,026$431,015$351,535
Gift Cards
Gift card liability included in gift card and loyalty liability within the accompanying condensed consolidated balance sheet was as follows:
(dollar amounts in thousands)
As of September 24,
2023		As of December 25,
2022
Gift Card Liability$1,832$2,016
Revenue recognized from the redemption of gift cards that was included in gift card and loyalty liability at the beginning of the year was as follows:
Thirteen weeks endedThirty-nine weeks ended
(dollar amounts in thousands)
September 24,
2023		 September 25,
2022		September 24,
2023		 September 25,
2022
Revenue recognized from gift card liability balance at the beginning of the year$45$35$450$353
Sweetpass

During the second quarter of fiscal 2023, the Company launched its Sweetpass and Sweetpass + loyalty program nationwide.

Sweetpass is the Company’s loyalty program where customers can earn rewards, birthday treats, menu exclusives and more. All customers that create a digital account will automatically be enrolled in this free program. For additional perks like a daily $3 off, customers can upgrade to Sweetpass+ for $10 per month. In both the Sweetpass and Sweetpass + program, customers can earn rewards for completing challenges. Rewards typically expire one week to two weeks after they are issued. The Company defers revenue associated with the estimated selling price, net of rewards that are not expected to be redeemed. The estimated selling price of each reward earned is based on the value of the product to which the reward is related. The costs associated with rewards redeemed are primarily included within food, beverage and packaging costs.

The subscription revenue related to Sweetpass + is recognized over the contract period, which is typically one month, and the discount is recognized as a reduction of revenue when incurred.
Due to the insignificant nature of outstanding rewards as of September 24, 2023, no revenue was deferred for the thirteen and thirty-nine weeks ended September 24, 2023.