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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2023
Dec. 25, 2022
Dec. 26, 2021
Disaggregation of Revenue [Line Items]      
Total Revenue $ 584,041 $ 470,105 $ 339,874
Owned Digital Channels | Direct      
Disaggregation of Revenue [Line Items]      
Total Revenue 212,872 191,129 156,513
In-Store Channel (Non-Digital component) | Direct      
Disaggregation of Revenue [Line Items]      
Total Revenue 242,073 177,996 110,850
Marketplace Channel | 3rd party      
Disaggregation of Revenue [Line Items]      
Total Revenue $ 129,096 $ 100,980 $ 72,511