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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 29, 2024	Dec. 31, 2023	Dec. 25, 2022
Disaggregation of Revenue [Line Items]
Total Revenue	$ 676,826	$ 584,041	$ 470,105
Owned Digital Channels | Direct
Disaggregation of Revenue [Line Items]
Total Revenue	205,688	212,872	191,129
In-Store Channel (Non-Digital component) | Direct
Disaggregation of Revenue [Line Items]
Total Revenue	295,300	242,073	177,996
Marketplace Channel | 3rd party
Disaggregation of Revenue [Line Items]
Total Revenue	$ 175,838	$ 129,096	$ 100,980

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