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REVENUE RECOGNITION
 9 Months Ended
Sep. 28, 2025
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION REVENUE RECOGNITION
The following table presents the Company’s revenue for the thirteen and thirty-nine weeks ended September 28, 2025 and September 29, 2024 disaggregated by significant revenue channel:
Thirteen weeks endedThirty-nine weeks ended
(dollar amounts in thousands)
September 28,
2025		 September 29,
2024		September 28,
2025		 September 29,
2024
Owned Digital Channels$60,805 $50,561 $175,842 $158,727 
In-Store Channel (Non-Digital component)
65,923 77,861 205,452 224,540 
Marketplace Channel45,665 45,009 142,986 132,655 
Total Revenue$172,393$173,431$524,280$515,922
Gift Cards and SG Rewards

During the second quarter of fiscal 2025, the Company launched its new SG Rewards loyalty program nationwide. SG Rewards is the Company’s loyalty program through which customers can earn 10 loyalty points for every $1 spent on eligible purchases made through the mobile app or by using digital scan-to-earn and scan-to-redeem in-store. These loyalty points can be redeemed for free or discounted menu items in future transactions. All customers with a digital account are automatically enrolled in this free program. Points expire 180 days after they are issued to a customer’s account.

The Company records a liability and a corresponding reduction in revenue in periods when loyalty program rewards are earned by members. The Company recognizes revenue and a corresponding reduction to the liability in periods when loyalty program rewards are redeemed by members. The Company defers revenue based on the relative estimated standalone selling price of the loyalty points, which is estimated as the value of the loyalty reward, net of loyalty related purchases not expected to be redeemed. The Company estimates loyalty purchases not expected to be redeemed based on industry data and historical customer trends.

Gift card liability and loyalty liability within the accompanying condensed consolidated balance sheets was as follows:
(dollar amounts in thousands)
As of September 28,
2025		As of December 29,
2024
Gift Card Liability$5,324$4,385
Loyalty Liability
$2,540$—
Revenue recognized from the redemption of gift cards and loyalty liability that was included in gift card and loyalty liability at the beginning of the year was as follows:
Thirteen weeks endedThirty-nine weeks ended
(dollar amounts in thousands)
September 28,
2025		 September 29,
2024		September 28,
2025		 September 29,
2024
Revenue recognized from gift card liability balance at the beginning of the year$73$64$623$700
Revenue recognized from loyalty liability balance at the beginning of the year
$—$—$—$—