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SEGMENT INFORMATION | 9 Months Ended
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Sep. 30, 2020
Segment Reporting [Abstract] |
SEGMENT INFORMATION | SEGMENT INFORMATION The segment information reported in the tables below reflects the operating results that are regularly reviewed by our chief operating decision maker to assess performance and make resource allocation decisions. Our operations are organized into two segments: North America and International. During the third quarter 2020, we changed our measure of segment profitability from operating income (loss) to contribution profit, defined as gross profit less marketing expense, which is consistent with how management reviews the operating results of the segments. Contribution profit measures the amount of marketing investment needed to generate gross profit. Other operating expenses are excluded from contribution profit as management does not review those expenses by segment. Prior period segment information has been retrospectively adjusted to reflect the change. The following table summarizes revenue by reportable segment and category for the three and nine months ended September 30, 2020 and 2019 (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2020 |  | 2019 |  | 2020 |  | 2019
North America |  |  |  |  |  |  |
Service revenue: |  |  |  |  |  |  |
Local | $ | 98,561 |  |  | $ | 175,140 |  |  | $ | 322,945 |  |  | $ | 532,599 |
Goods | 8,787 |  |  | 3,000 |  |  | 18,401 |  |  | 9,841 |
Travel | 4,748 |  |  | 13,680 |  |  | 13,722 |  |  | 48,746 |
Total service revenue | 112,096 |  |  | 191,820 |  |  | 355,068 |  |  | 591,186 |
Product revenue - Goods | 68,215 |  |  | 111,776 |  |  | 293,729 |  |  | 394,235 |
Total North America revenue (1) | 180,311 |  |  | 303,596 |  |  | 648,797 |  |  | 985,421 |
International |  |  |  |  |  |  |
Service revenue: |  |  |  |  |  |  |
Local | 36,528 |  |  | 65,440 |  |  | 103,221 |  |  | 208,625 |
Goods | 3,309 |  |  | 2,817 |  |  | 8,821 |  |  | 6,882 |
Travel | 3,140 |  |  | 8,003 |  |  | 7,368 |  |  | 24,817 |
Total service revenue | 42,977 |  |  | 76,260 |  |  | 119,410 |  |  | 240,324 |
Product revenue - Goods | 80,731 |  |  | 115,756 |  |  | 305,608 |  |  | 380,854 |
Total International revenue (1) | $ | 123,708 |  |  | $ | 192,016 |  |  | $ | 425,018 |  |  | $ | 621,178 |
(1)North America includes revenue from the United States of $177.3 million and $297.9 million for the three months ended September 30, 2020 and 2019, and $640.4 million and $965.9 million for the nine months ended September 30, 2020 and 2019. International includes revenue from the United Kingdom of $42.9 million and $69.4 million for the three months ended September 30, 2020 and 2019, and $151.1 million and $221.8 million for the nine months ended September 30, 2020 and 2019. There were no other individual countries that represented more than 10% of consolidated total revenue for the three and nine months ended September 30, 2020 and 2019. Revenue is attributed to individual countries based on the location of the customer. The following table summarizes gross profit by reportable segment and category for the three and nine months ended September 30, 2020 and 2019 (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2020 |  | 2019 |  | 2020 |  | 2019
North America |  |  |  |  |  |  |
Service gross profit: |  |  |  |  |  |  |
Local | $ | 87,507 |  |  | $ | 155,032 |  |  | $ | 283,004 |  |  | $ | 473,787 |
Goods | 7,440 |  |  | 2,280 |  |  | 14,851 |  |  | 7,838 |
Travel | 3,874 |  |  | 10,717 |  |  | 9,726 |  |  | 38,791 |
Total service gross profit | 98,821 |  |  | 168,029 |  |  | 307,581 |  |  | 520,416 |
Product gross profit - Goods | 10,896 |  |  | 24,046 |  |  | 47,599 |  |  | 80,045 |
Total North America gross profit | 109,717 |  |  | 192,075 |  |  | 355,180 |  |  | 600,461 |
International |  |  |  |  |  |  |
Service gross profit: |  |  |  |  |  |  |
Local | 33,687 |  |  | 61,183 |  |  | 93,054 |  |  | 195,941 |
Goods | 2,849 |  |  | 2,589 |  |  | 7,422 |  |  | 6,241 |
Travel | 2,711 |  |  | 7,332 |  |  | 6,259 |  |  | 22,743 |
Total service gross profit | 39,247 |  |  | 71,104 |  |  | 106,735 |  |  | 224,925 |
Product gross profit - Goods | 11,058 |  |  | 14,761 |  |  | 36,580 |  |  | 50,702 |
Total International gross profit | $ | 50,305 |  |  | $ | 85,865 |  |  | $ | 143,315 |  |  | $ | 275,627 |
The following table summarizes contribution profit by reportable segment for the three and nine months ended September 30, 2020 and 2019 (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2020 |  | 2019 |  | 2020 |  | 2019
North America |  |  |  |  |  |  |
Gross profit | $ | 109,717 |  |  | $ | 192,075 |  |  | $ | 355,180 |  |  | $ | 600,461 |
Marketing | 19,718 |  |  | 45,223 |  |  | 73,203 |  |  | 162,132 |
Contribution profit | 89,999 |  |  | 146,852 |  |  | 281,977 |  |  | 438,329 |
International |  |  |  |  |  |  |
Gross profit | 50,305 |  |  | 85,865 |  |  | 143,315 |  |  | 275,627 |
Marketing | 11,668 |  |  | 29,753 |  |  | 43,555 |  |  | 95,164 |
Contribution profit | 38,637 |  |  | 56,112 |  |  | 99,760 |  |  | 180,463 |
Consolidated |  |  |  |  |  |  |
Gross profit | 160,022 |  |  | 277,940 |  |  | 498,495 |  |  | 876,088 |
Marketing | 31,386 |  |  | 74,976 |  |  | 116,758 |  |  | 257,296 |
Contribution profit | 128,636 |  |  | 202,964 |  |  | 381,737 |  |  | 618,792 |
Selling, general and administrative | 124,257 |  |  | 198,388 |  |  | 475,017 |  |  | 619,274 |
Goodwill impairment | — |  |  | — |  |  | 109,486 |  |  | — |
Long-lived asset impairment | — |  |  | — |  |  | 22,351 |  |  | — |
Restructuring and related charges | 20,559 |  |  | (61) |  |  | 61,037 |  |  | (175) |
Income (loss) from operations | $ | (16,180) |  |  | $ | 4,637 |  |  | $ | (286,154) |  |  | $ | (307) |
The following table summarizes total assets by reportable segment as of September 30, 2020 and December 31, 2019 (in thousands):
| September 30, 2020 |  | December 31, 2019
Total assets: |  |  |
North America (1) | $ | 1,071,325 |  |  | $ | 1,045,500 |
International (1) | 278,493 |  |  | 541,243 |
Consolidated total assets | $ | 1,349,818 |  |  | $ | 1,586,743 |
(1)North America contains assets from the United States of $1,047.9 million and $1,020.0 million as of September 30, 2020 and December 31, 2019. International contains assets from Switzerland of $128.5 million and $175.2 million as of September 30, 2020 and December 31, 2019. There were no other individual countries that represented more than 10% of consolidated total assets as of September 30, 2020 and December 31, 2019.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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