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STOCKHOLDERS' EQUITY AND COMPENSATION ARRANGEMENTS (Tables)
3 Months Ended
Mar. 31, 2021
Share-based Payment Arrangement [Abstract]  
Share-based Payment Arrangement, Activity
The stock-based compensation expense related to stock awards issued under the Plans are presented within the following line items of the condensed consolidated statements of operations for the three months ended March 31, 2021 and 2020 (in thousands):

Three Months Ended March 31,
20212020
Cost of revenue $171 $259 
Marketing135 874 
Selling, general and administrative6,873 12,882 
Total stock-based compensation expense $7,179 $14,015 
Schedule of Restricted Stock Unit Activity
The table below summarizes restricted stock unit activity under the Plans for the three months ended March 31, 2021:
Restricted Stock UnitsWeighted-Average Grant Date Fair Value (per unit)
Unvested at December 31, 20201,853,007 $31.91 
Granted129,827 32.87 
Vested(222,244)27.60 
Forfeited(125,053)32.39 
Unvested at March 31, 20211,635,537 $32.37 
Schedule of Performance and Market-based Performance Share Unit Activity
The table below summarizes Performance Share Unit activity under the Plans for the three months ended March 31, 2021:
Performance Share UnitsWeighted-Average Grant Date Fair Value (per unit)Market-based Performance Share UnitsWeighted-Average Grant Date Fair Value (per unit)
Unvested at December 31, 2020124,709 $29.73 57,668 $60.60 
Granted (1)
41,729 15.44 — — 
Vested(86,710)24.36 — — 
Forfeited(282)69.00 — — 
Unvested at March 31, 202179,446 27.95 57,668 60.60 
Maximum shares issuable upon vesting at March 31, 2021
79,446 57,668 
(1)Performance Share Units granted during the three months ended March 31, 2021 relate to the issuance of incremental shares upon the Compensation Committee's certification of the achievement of the 2020 performance metrics.