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SEGMENT INFORMATION
12 Months Ended
Dec. 31, 2021
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION The segment information reported in the tables below reflects the operating results that are regularly reviewed by our chief operating decision maker to assess performance and make resource allocation decisions. Our operations are organized into two segments: North America and International. Our measure of segment profitability is contribution profit, defined as gross profit less marketing expense, which is consistent with how management reviews the operating results of the segments. Contribution profit measures the amount of marketing investment needed to generate gross profit. Other operating expenses are excluded from contribution profit as management does not review those expenses by segment.
The following table summarizes revenue by reportable segment and category for the years ended December 31, 2021, 2020 and 2019 (in thousands):
Year Ended December 31,
202120202019
North America
Service revenue:
Local$530,468 $432,183 $721,038 
Goods51,568 35,276 16,236 
Travel24,393 17,686 57,939 
Total service revenue606,429 485,145 795,213 
Product revenue - Goods626 333,479 563,694 
Total North America revenue (1)
$607,055 $818,624 $1,358,907 
International
Service revenue:
Local$155,866 $138,274 $287,611 
Goods19,477 11,757 9,441 
Travel13,023 8,477 34,092 
Total service revenue188,366 158,508 331,144 
Product revenue - Goods171,687 439,736 528,864 
Total International revenue (1)
$360,053 $598,244 $860,008 
(1)North America includes revenue from the United States of $597.6 million, $808.3 million and $1,333.9 million for the years ended December 31, 2021, 2020 and 2019. International includes revenue from the United Kingdom of $120.8 million, $216.3 million and $314.3 million for the years ended December 31, 2021, 2020 and 2019. There were no other individual countries that represented more than 10% of consolidated total revenue for the years ended December 31, 2021, 2020 and 2019. Revenue is attributed to individual countries based on the location of the customer.
The following table summarizes cost of revenue by reportable segment and category for the years ended December 31, 2021, 2020 and 2019 (in thousands):
Year Ended December 31,
202120202019
North America
Service cost of revenue:
Local$58,192 $53,143 $77,539 
Goods7,790 6,424 3,071 
Travel4,952 4,779 12,200 
Total service cost of revenue70,934 64,346 92,810 
Product cost of revenue - Goods458 278,647 458,352 
Total North America cost of revenue$71,392 $342,993 $551,162 
International
Service cost of revenue:
Local$8,962 $12,362 $17,945 
Goods986 1,261 932 
Travel1,138 1,327 2,775 
Total service cost of revenue11,086 14,950 21,652 
Product cost of revenue - Goods147,514 381,631 459,972 
Total International cost of revenue$158,600 $396,581 $481,624 
The following table summarizes contribution profit by reportable segment for the years ended December 31, 2021, 2020 and 2019 (in thousands):
Year Ended December 31,
202120202019
North America
Revenue$607,055 $818,624 $1,358,907 
Cost of revenue71,392 342,993 551,162 
Marketing138,025 96,039 214,069 
Contribution profit397,638 379,592 593,676 
International
Revenue360,053 598,244 860,008 
Cost of revenue158,600 396,581 481,624 
Marketing50,755 58,495 125,286 
Contribution profit150,698 143,168 253,098 
Consolidated
Revenue967,108 1,416,868 2,218,915
Cost of revenue229,992 739,574 1,032,786
Marketing188,780 154,534 339,355 
Contribution profit548,336 522,760 846,774 
Selling, general and administrative511,096 603,185 806,945 
Goodwill impairment— 109,486 — 
Long-lived asset impairment— 22,351 — 
Restructuring and related charges41,895 64,836 31 
Income (loss) from operations$(4,655)$(277,098)$39,798 
The following table summarizes total assets by reportable segment as of December 31, 2021 and 2020 (in thousands):
December 31,
20212020
Total assets:
North America (1)
$964,523 $971,110 
International (1)
193,358 440,397 
Consolidated total assets$1,157,881 $1,411,507 
(1)North America contains assets from the United States of $951.8 million and $948.1 million as of December 31, 2021 and 2020. International contains assets from the United Kingdom of $126.0 million as of December 31, 2021 and from Switzerland of $151.7 million as of December 31, 2020. There were no other individual countries that represented more than 10% of consolidated total assets as of December 31, 2021 and 2020.
The following table summarizes tangible property and equipment, net of accumulated depreciation and amortization, by reportable segment as of December 31, 2021 and 2020 (in thousands):
December 31,
 20212020
North America (1)
$10,836 $19,427 
International (1)
7,973 7,802 
Consolidated total
$18,809 $27,229 
(1)Substantially all tangible property and equipment within North America is located in the United States. There were no other individual countries located outside of the United States where tangible property and equipment, net is material as of December 31, 2021 and 2020.
The following table summarizes depreciation and amortization of property, equipment and software and intangible assets by reportable segment for the years ended December 31, 2021, 2020 and 2019 (in thousands):
Year Ended December 31,
 202120202019
North America$63,725 $78,805 $89,083 
International9,094 8,717 16,682 
Consolidated total
$72,819 $87,522 $105,765 
The following table summarizes expenditures for additions to tangible long-lived assets by reportable segment for the years ended December 31, 2021, 2020 and 2019 (in thousands):
Year Ended December 31,
 202120202019
North America$1,777 $2,000 $6,791 
International4,562 2,707 6,103 
Consolidated total
$6,339 $4,707 $12,894