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SEGMENT INFORMATION
 3 Months Ended
Mar. 31, 2022
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION
The segment information reported in the tables below reflects the operating results that are regularly reviewed by our chief operating decision maker to assess performance and make resource allocation decisions. Our operations are organized into two segments: North America and International. Our measure of segment profitability is contribution profit, defined as gross profit less marketing expense, which is consistent with how management reviews the operating results of the segments. Contribution profit measures the amount of marketing investment needed to generate gross profit. Other operating expenses are excluded from contribution profit as management does not review those expenses by segment.
The following table summarizes revenue by reportable segment and category for the three months ended March 31, 2022 and 2021 (in thousands):
Three Months Ended March 31,
20222021
North America
Service revenue:
Local$96,921 $125,374 
Goods8,294 15,285 
Travel4,949 5,959 
Total service revenue110,164 146,618 
Product revenue - Goods— 626 
Total North America revenue (1)
110,164 147,244 
International
Service revenue:
Local33,150 23,189 
Goods6,779 1,970 
Travel3,227 847 
Total service revenue43,156 26,006 
Product revenue - Goods— 90,567 
Total International revenue (1)
$43,156 $116,573 
(1)North America includes revenue from the United States of $108.8 million and $145.0 million for the three months ended March 31, 2022 and 2021. International includes revenue from the United Kingdom and France of $42.1 million and $28.5 million for the three months ended March 31, 2021. There were no other individual countries that represented more than 10% of consolidated total revenue for the three months ended March 31, 2022 and 2021. Revenue is attributed to individual countries based on the location of the customer.
The following table summarizes cost of revenue by reportable segment and category for the three months ended March 31, 2022 and 2021 (in thousands):
Three Months Ended March 31,
20222021
North America
Service cost of revenue:
Local$13,163 $12,948 
Goods1,459 2,229 
Travel1,295 1,241 
Total service cost of revenue15,917 16,418 
Product cost of revenue - Goods— 458 
Total North America cost of revenue15,917 16,876 
International
Service cost of revenue:
Local2,596 1,762 
Goods396 111 
Travel410 134 
Total service cost of revenue3,402 2,007 
Product cost of revenue - Goods— 77,951 
Total International cost of revenue$3,402 $79,958 
The following table summarizes contribution profit by reportable segment for the three months ended March 31, 2022 and 2021 (in thousands):
Three Months Ended March 31,
20222021
North America
Revenue$110,164 $147,244 
Cost of revenue15,917 16,876 
Marketing27,991 22,768 
Contribution profit66,256 107,600 
International
Revenue43,156 116,573 
Cost of revenue3,402 79,958 
Marketing11,425 10,898 
Contribution profit28,329 25,717 
Consolidated
Revenue153,320 263,817 
Cost of revenue19,319 96,834 
Marketing39,416 33,666 
Contribution profit94,585 133,317 
Selling, general and administrative126,420 127,143 
Restructuring and related charges312 7,422 
Income (loss) from operations$(32,147)$(1,248)
The following table summarizes total assets by reportable segment as of March 31, 2022 and December 31, 2021 (in thousands):
March 31, 2022December 31, 2021
Total assets:
North America (1)
$872,769 $964,523 
International (1)
196,384 193,358 
Consolidated total assets$1,069,153 $1,157,881 
(1)North America contains assets from the United States of $859.5 million and $951.8 million as of March 31, 2022 and December 31, 2021. International contained assets from the United Kingdom of $121.3 million and $126.0 million as of March 31, 2022 and December 31, 2021. There were no other individual countries that represented more than 10% of consolidated total assets as of March 31, 2022 and December 31, 2021.