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SEGMENT INFORMATION
 6 Months Ended
Jun. 30, 2022
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION
The segment information reported in the tables below reflects the operating results that are regularly reviewed by our chief operating decision maker to assess performance and make resource allocation decisions. Our operations are organized into two segments: North America and International. Our measure of segment profitability is contribution profit, defined as gross profit less marketing expense, which is consistent with how management reviews the operating results of the segments. Contribution profit measures the amount of marketing investment needed to generate gross profit. Other operating expenses are excluded from contribution profit as management does not review those expenses by segment. We completed a transition to a third-party goods marketplace in International in 2021, and therefore we no longer generate product revenue in our Goods category. For the three and six months ended June 30, 2022, adjustments to accruals previously established in our Goods category related to product are presented within service.
The following table summarizes revenue by reportable segment and category for the three and six months ended June 30, 2022 and 2021 (in thousands):
Three Months Ended June 30, Six Months Ended June 30,
2022202120222021
North America
Service revenue:
Local$101,469 $139,853 $198,390 $265,227 
Goods6,204 12,792 14,498 28,077 
Travel4,451 8,143 9,400 14,102 
Total service revenue112,124 160,788 222,288 307,406 
Product revenue - Goods— — — 626 
Total North America revenue (1)
112,124 160,788 222,288 308,032 
International
Service revenue:
Local32,111 40,329 65,261 63,518 
Goods5,748 1,580 12,527 3,550 
Travel3,233 3,464 6,460 4,311 
Total service revenue41,092 45,373 84,248 71,379 
Product revenue - Goods— 59,797 — 150,364 
Total International revenue (1)
$41,092 $105,170 $84,248 $221,743 
(1)North America includes revenue from the United States of $110.1 million and $159.0 million for the three months ended June 30, 2022 and 2021, and $218.9 million and $304.0 million for the six months ended June 30, 2022 and 2021. International includes revenue from the United Kingdom of $36.9 million for the three months ended June 30, 2021. International includes revenue from the United Kingdom and France of $79.0 million and $48.8 million for the six months ended June 30, 2021. There were no other individual countries that represented more than 10% of consolidated total revenue for the three and six months ended June 30, 2022 and 2021. Revenue is attributed to individual countries based on the location of the customer.
The following table summarizes cost of revenue by reportable segment and category for the three and six months ended June 30, 2022 and 2021 (in thousands):
Three Months Ended June 30, Six Months Ended June 30,
2022202120222021
North America
Service cost of revenue:
Local$13,877 $15,032 $27,040 $27,980 
Goods1,248 2,023 2,707 4,252 
Travel1,096 1,531 2,391 2,772 
Total service cost of revenue16,221 18,586 32,138 35,004 
Product cost of revenue - Goods— — — 458 
Total North America cost of revenue16,221 18,586 32,138 35,462 
International
Service cost of revenue:
Local2,676 2,137 5,272 3,899 
Goods— 134 396 245 
Travel347 310 757 444 
Total service cost of revenue3,023 2,581 6,425 4,588 
Product cost of revenue - Goods— 50,848 — 128,799 
Total International cost of revenue$3,023 $53,429 $6,425 $133,387 
The following table summarizes contribution profit by reportable segment for the three and six months ended June 30, 2022 and 2021 (in thousands):
Three Months Ended June 30, Six Months Ended June 30,
2022202120222021
North America
Revenue$112,124 $160,788 $222,288 $308,032 
Cost of revenue16,221 18,586 32,138 35,462 
Marketing19,629 33,177 47,620 55,945 
Contribution profit76,274 109,025 142,530 216,625 
International
Revenue41,092 105,170 84,248 221,743 
Cost of revenue3,023 53,429 6,425 133,387 
Marketing9,743 10,543 21,168 21,441 
Contribution profit28,326 41,198 56,655 66,915 
Consolidated
Revenue153,216 265,958 306,536 529,775 
Cost of revenue19,244 72,015 38,563 168,849 
Marketing29,372 43,720 68,788 77,386 
Contribution profit104,600 150,223 199,185 283,540 
Selling, general and administrative123,938 137,969 250,358 265,112 
Goodwill impairment35,424 — 35,424 — 
Long-lived asset impairment8,811 — 8,811 — 
Restructuring and related charges2,939 14,245 3,251 21,667 
Income (loss) from operations$(66,512)$(1,991)$(98,659)$(3,239)
The following table summarizes total assets by reportable segment as of June 30, 2022 and December 31, 2021 (in thousands):
June 30, 2022December 31, 2021
Total assets:
North America (1)
$795,544 $964,523 
International (1)
120,906 193,358 
Consolidated total assets$916,450 $1,157,881 
(1)North America contains assets from the United States of $782.3 million and $951.8 million as of June 30, 2022 and December 31, 2021. International contained assets from the United Kingdom of $101.3 million and $126.0 million as of June 30, 2022 and December 31, 2021. There were no other individual countries that represented more than 10% of consolidated total assets as of June 30, 2022 and December 31, 2021.