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SEGMENT INFORMATION | 9 Months Ended
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Sep. 30, 2023
Segment Reporting [Abstract] |
SEGMENT INFORMATION | SEGMENT INFORMATION The segment information reported in the tables below reflects the operating results that are regularly reviewed by our chief operating decision maker to assess performance and make resource allocation decisions. Our operations are organized into two segments: North America and International. Our measure of segment profitability is contribution profit, defined as gross profit less marketing expense, which is consistent with how management reviews the operating results of the segments. Contribution profit measures the amount of marketing investment needed to generate gross profit. Other operating expenses are excluded from contribution profit as management does not review those expenses by segment. The following table summarizes revenue by reportable segment and category for the three and nine months ended September 30, 2023 and 2022 (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2023 |  | 2022 |  | 2023 |  | 2022
North America revenue: |  |  |  |  |  |  |
Local | $ | 88,558 |  |  | $ | 97,843 |  |  | $ | 255,412 |  |  | $ | 296,233 |
Goods | 3,801 |  |  | 5,978 |  |  | 13,646 |  |  | 20,476 |
Travel | 2,577 |  |  | 4,065 |  |  | 10,971 |  |  | 13,465 |
Total North America revenue (1) | 94,936 |  |  | 107,886 |  |  | 280,029 |  |  | 330,174 |
International revenue: |  |  |  |  |  |  |
Local | 26,900 |  |  | 30,089 |  |  | 79,539 |  |  | 95,350 |
Goods | 3,054 |  |  | 4,459 |  |  | 11,029 |  |  | 16,986 |
Travel | 1,584 |  |  | 1,956 |  |  | 6,597 |  |  | 8,416 |
Total International revenue (1) | $ | 31,538 |  |  | $ | 36,504 |  |  | $ | 97,165 |  |  | $ | 120,752 |
(1)North America includes revenue from the United States of $93.9 million and $105.0 million for the three months ended September 30, 2023 and 2022 and $276.0 million and $323.9 million for the nine months ended September 30, 2023 and 2022. There were no other individual countries that represented more than 10% of consolidated total revenue for the three and nine months ended September 30, 2023 and 2022. Revenue is attributed to individual countries based on the location of the customer. The following table summarizes cost of revenue by reportable segment and category for the three and nine months ended September 30, 2023 and 2022 (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2023 |  | 2022 |  | 2023 |  | 2022
North America cost of revenue: |  |  |  |  |  |  |
Local | $ | 10,970 |  |  | $ | 13,388 |  |  | $ | 33,369 |  |  | $ | 40,428 |
Goods | 678 |  |  | 1,142 |  |  | 2,420 |  |  | 3,849 |
Travel | 814 |  |  | 1,008 |  |  | 2,731 |  |  | 3,399 |
Total North America cost of revenue | 12,462 |  |  | 15,538 |  |  | 38,520 |  |  | 47,676 |
International cost of revenue: |  |  |  |  |  |  |
Local | 2,533 |  |  | 2,674 |  |  | 7,571 |  |  | 7,946 |
Goods | 563 |  |  | 125 |  |  | 1,883 |  |  | 521 |
Travel | 238 |  |  | 331 |  |  | 866 |  |  | 1,088 |
Total International cost of revenue | $ | 3,334 |  |  | $ | 3,130 |  |  | $ | 10,320 |  |  | $ | 9,555 |
The following table summarizes contribution profit by reportable segment for the three and nine months ended September 30, 2023 and 2022 (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2023 |  | 2022 |  | 2023 |  | 2022
North America |  |  |  |  |  |  |
Revenue | $ | 94,936 |  |  | $ | 107,886 |  |  | $ | 280,029 |  |  | $ | 330,174 |
Cost of revenue | 12,462 |  |  | 15,538 |  |  | 38,520 |  |  | 47,676 |
Marketing | 18,990 |  |  | 26,376 |  |  | 48,740 |  |  | 73,996 |
Contribution profit | 63,484 |  |  | 65,972 |  |  | 192,769 |  |  | 208,502 |
International |  |  |  |  |  |  |
Revenue | 31,538 |  |  | 36,504 |  |  | 97,165 |  |  | 120,752 |
Cost of revenue | 3,334 |  |  | 3,130 |  |  | 10,320 |  |  | 9,555 |
Marketing | 9,908 |  |  | 11,521 |  |  | 27,273 |  |  | 32,689 |
Contribution profit | 18,296 |  |  | 21,853 |  |  | 59,572 |  |  | 78,508 |
Consolidated |  |  |  |  |  |  |
Revenue | 126,474 |  |  | 144,390 |  |  | 377,194 |  |  | 450,926 |
Cost of revenue | 15,796 |  |  | 18,668 |  |  | 48,840 |  |  | 57,231 |
Marketing | 28,898 |  |  | 37,897 |  |  | 76,013 |  |  | 106,685 |
Contribution profit | 81,780 |  |  | 87,825 |  |  | 252,341 |  |  | 287,010 |
Selling, general and administrative | 80,016 |  |  | 119,243 |  |  | 277,913 |  |  | 369,601 |
Goodwill impairment | — |  |  | — |  |  | — |  |  | 35,424 |
Long-lived asset impairment | — |  |  | — |  |  | — |  |  | 8,811 |
Restructuring and related charges | 2,228 |  |  | 4,912 |  |  | 10,333 |  |  | 8,163 |
Income (loss) from operations | $ | (464) |  |  | $ | (36,330) |  |  | $ | (35,905) |  |  | $ | (134,989) |
The following table summarizes total assets by reportable segment as of September 30, 2023 and December 31, 2022 (in thousands):
| September 30, 2023 |  | December 31, 2022
Total assets: |  |  |
North America (1) | $ | 438,688 |  |  | $ | 669,336 |
International (1) | 85,174 |  |  | 123,781 |
Consolidated total assets | $ | 523,862 |  |  | $ | 793,117 |
(1)North America contains assets from the United States of $435.1 million and $661.3 million as of September 30, 2023 and December 31, 2022. There were no other individual countries that represented more than 10% of consolidated total assets as of September 30, 2023 and December 31, 2022.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-22 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-15 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-31 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 42 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-42 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (f) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 40 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-40 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org//280/tableOfContent Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 26 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-26 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 34 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-34 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-41 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-21 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-21 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 + Details
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